On Good Authority: Publishing the Book that Will Build Your Business

Gabe Zichermann is an unlikely hero in the addiction recovery world as he literally spent the first half of his career making sure we got hooked on tech. The world’s foremost expert and public speaker on the subject of gamification, user engagement and behavioral design, Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010). But, as he observed addictive tendencies in both himself and the people around him, Zichermann realized he was potentially part of the problem. Consider his new project, Onward, penance. Onward is an app he co-founded that brings together the latest data science and artificial intelligence to help people change their potentially addictive relationships with technology, pornography, gambling or shopping. In this interview, we talked about his epiphany about his own addictive relationship with gaming (spoiler alert: don’t invite him to your party if he’s in the middle of a game), why cognitive behavioral therapy works for some people struggling with addiction and not for others and if his former tribe now considers him the enemy, among many other topics. NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews. Make sure you Like my page so stay up on the info!

Show Notes

Gabe Zichermann is an unlikely hero in the addiction recovery world as he literally spent the first half of his career making sure we got hooked on tech. The world’s foremost expert and public speaker on the subject of gamification, user engagement and behavioral design, Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010).

But, as he observed addictive tendencies in both himself and the people around him, Zichermann realized he was potentially part of the problem. Consider his new project, Onward, penance. Onward is an app he co-founded that brings together the latest data science and artificial intelligence to help people change their potentially addictive relationships with technology, pornography, gambling or shopping.

In this interview, we talked about his epiphany about his own addictive relationship with gaming (spoiler alert: don’t invite him to your party if he’s in the middle of a game), why cognitive behavioral therapy works for some people struggling with addiction and not for others and if his former tribe now considers him the enemy, among many other topics.

NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews. Make sure you Like my page so stay up on the info!

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.