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Behind the Book Cover

Gabe Zichermann is an unlikely hero in the addiction recovery world as he literally spent the first half of his career making sure we got hooked on tech. The world’s foremost expert and public speaker on the subject of gamification, user engagement and behavioral design, Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010). But, as he observed addictive tendencies in both himself and the people around him, Zichermann realized he was potentially part of the problem. Consider his new project, Onward, penance. Onward is an app he co-founded that brings together the latest data science and artificial intelligence to help people change their potentially addictive relationships with technology, pornography, gambling or shopping. In this interview, we talked about his epiphany about his own addictive relationship with gaming (spoiler alert: don’t invite him to your party if he’s in the middle of a game), why cognitive behavioral therapy works for some people struggling with addiction and not for others and if his former tribe now considers him the enemy, among many other topics. NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews. Make sure you Like my page so stay up on the info!

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Gabe Zichermann is an unlikely hero in the addiction recovery world as he literally spent the first half of his career making sure we got hooked on tech. The world’s foremost expert and public speaker on the subject of gamification, user engagement and behavioral design, Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010).
But, as he observed addictive tendencies in both himself and the people around him, Zichermann realized he was potentially part of the problem. Consider his new project, Onward, penance. Onward is an app he co-founded that brings together the latest data science and artificial intelligence to help people change their potentially addictive relationships with technology, pornography, gambling or shopping.
In this interview, we talked about his epiphany about his own addictive relationship with gaming (spoiler alert: don’t invite him to your party if he’s in the middle of a game), why cognitive behavioral therapy works for some people struggling with addiction and not for others and if his former tribe now considers him the enemy, among many other topics.
NOTE: This episode is from a Facebook Live interview that we did, which means that the audio isn’t as sharp as it is on regular episodes. Please bear with that! And please tune into my regular Facebook Live interviews. Make sure you Like my page so stay up on the info!

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card