WEBVTT NOTE This file was generated by Descript 00:00:00.050 --> 00:00:02.720 James: Hello, and welcome to another episode of behind the madness. 00:00:02.720 --> 00:00:07.069 I'm your host, James Roberts, founder, and owner of method, a growth agency who are 00:00:07.069 --> 00:00:12.200 hell bent on unlocking company's potential through creative and marketing techniques. 00:00:18.016 --> 00:00:23.633 We're back and I'm again, joined by jamie and Paul, mainly because we are 00:00:23.663 --> 00:00:29.063 recording two episodes in one day, so we can get more out to you guys and it's the 00:00:29.063 --> 00:00:31.543 only way these two can actually pin me. 00:00:32.533 --> 00:00:36.613 So today we are talking about business in 2022. 00:00:37.003 --> 00:00:38.737 What's changed and what hasn't. 00:00:38.797 --> 00:00:43.397 This is going to be very much a seat of the pants episode, where we're just 00:00:43.397 --> 00:00:46.547 going to talk about the things that we've heard of, we've seen changing 00:00:46.547 --> 00:00:50.117 and we've seen not changing and do a very much a conversational piece. 00:00:50.597 --> 00:00:52.587 Jamie: I'm going to jump in straight away with what do we 00:00:52.587 --> 00:00:54.957 think of Meta and metaverse. 00:00:54.966 --> 00:00:58.716 James: Oh, you've gone straight in with the big guns, Jamie and I liked the 00:00:58.716 --> 00:01:02.706 way that you're asking the question rather than us throwing it to you. 00:01:03.186 --> 00:01:07.920 Having the social media background compared to me and Paul, I think obviously 00:01:07.920 --> 00:01:12.007 there are going to be some big things that are coming I think Facebook, as it was 00:01:12.007 --> 00:01:16.477 had to change, they're obviously getting a lot of other apps, a lot of other kinds of 00:01:16.477 --> 00:01:20.167 organizations included in their business and it didn't really sit under what 00:01:20.167 --> 00:01:23.103 Facebook was when they first created it. 00:01:23.103 --> 00:01:23.493 When was it? 00:01:23.523 --> 00:01:24.273 When was it invented? 00:01:24.273 --> 00:01:25.773 When was it founded? 00:01:25.793 --> 00:01:30.653 Jamie: 2003, it kind of went to 2003, four, went live and then 00:01:30.683 --> 00:01:34.913 came over to the rest of the world out of the colleges and schools of 00:01:34.993 --> 00:01:36.463 So, you know, when I was 10, 11, 00:01:37.463 --> 00:01:41.573 James: So if we think about that, then yes, it's been around a long time. 00:01:41.573 --> 00:01:43.523 I think it had to adapt. 00:01:43.553 --> 00:01:48.863 I think what they certainly were finding was that a lot of the older 00:01:48.863 --> 00:01:54.293 generation were using it and the younger ones were thinking, this is 00:01:54.293 --> 00:01:59.795 very uncool and obviously that can't go on as we in the last podcast, I 00:01:59.795 --> 00:02:03.395 think it ties in quite nicely there that they had to look at their goals 00:02:03.395 --> 00:02:04.655 and what they were wanting to achieve. 00:02:04.655 --> 00:02:06.965 And it wasn't achieving that so much anymore. 00:02:06.997 --> 00:02:07.867 Paul, what were your thoughts? 00:02:07.954 --> 00:02:08.494 Paul: Yeah, I agree. 00:02:08.574 --> 00:02:12.577 I think Facebook, we're getting a bit of flack for their privacy, so I think 00:02:12.577 --> 00:02:17.257 moving name-wise moving away, probably deletes a little bit of that history. 00:02:18.057 --> 00:02:22.380 But yeah, I think with other apps coming along taking their business or 00:02:22.650 --> 00:02:27.450 especially advertising along with users they've obviously acquired WhatsApp and 00:02:27.450 --> 00:02:31.847 Instagram, so they can fight other apps like TikTok and adapt there are ways 00:02:31.847 --> 00:02:35.903 that way, but yeah, I think umbrellaing all underneath one name will help them. 00:02:36.076 --> 00:02:39.046 Jamie: From a business point of view, I think it's actually really smart 00:02:39.046 --> 00:02:44.361 because but you guys alluded to that instagram is a beast it's the one at 00:02:44.361 --> 00:02:46.341 the moment and obviously they own that. 00:02:47.041 --> 00:02:49.970 So they've almost bought themselves, especially with the kind of 00:02:49.981 --> 00:02:52.243 incorporation of reels, short form video. 00:02:52.873 --> 00:02:57.463 They bought themselves two to three years of kind of trend time to 00:02:57.463 --> 00:02:59.293 rebuild their original platform. 00:02:59.863 --> 00:03:03.013 Because as James said, the products, it's just not very good anymore. 00:03:03.013 --> 00:03:03.163 Is it. 00:03:04.163 --> 00:03:06.074 James: I quite like the logo, I think they've done well with that. 00:03:06.074 --> 00:03:08.561 And I think it obviously does seem to make a lot more sense 00:03:08.561 --> 00:03:09.621 of what they wanted to achieve. 00:03:09.841 --> 00:03:11.861 What else is on the horizon then Jamie come on give us 00:03:11.881 --> 00:03:13.861 some, give us some insight, what they're going to be doing next. 00:03:15.301 --> 00:03:16.891 Jamie: Facebook or in business in general? 00:03:16.891 --> 00:03:17.561 James: Facebook, or Meta. 00:03:17.561 --> 00:03:18.581 Let's have a look at them. 00:03:18.671 --> 00:03:19.331 Let's see what they're going to do. 00:03:19.601 --> 00:03:24.741 Jamie: So I think massively with Meta, obviously trying to own the space of 00:03:24.741 --> 00:03:27.935 the Metaverse is going to be really important because it's, it's this 00:03:27.935 --> 00:03:32.555 virtual world mainly through stuff like you think they got the Oculus, which 00:03:32.555 --> 00:03:38.215 is AR VR, which straight away they are trying to own a space, they are Meta. 00:03:38.475 --> 00:03:41.405 They have Oculus, which allow you to enter the Metaverse. 00:03:41.410 --> 00:03:42.640 James: Which Martin has just bought. 00:03:42.700 --> 00:03:43.390 We should have got him in. 00:03:43.678 --> 00:03:44.248 Jamie: That's awesome. 00:03:44.298 --> 00:03:48.028 What we should probably do then is if you guys want to see either video or 00:03:48.028 --> 00:03:52.198 some Instagram stories of Method in the Metaverse, then pop that down in the 00:03:52.198 --> 00:03:56.118 comments and then we can we can sort that out with our Northern Irishman. 00:03:57.118 --> 00:04:00.208 Going back to the kind of other questions, Facebook, I think it bought 00:04:00.208 --> 00:04:01.498 itself some really good lead time. 00:04:01.498 --> 00:04:04.065 I think reels, Facebook has to do something about TikTok. 00:04:04.565 --> 00:04:10.705 TikTok became an absolute mammoth and came to Europe with 500 million daily active 00:04:10.975 --> 00:04:14.305 users being a kind of a Chinese company. 00:04:15.025 --> 00:04:17.935 It had a lot of people in Asia using the product. 00:04:17.935 --> 00:04:22.360 So when it came over to Europe and America, Facebook And Instagram 00:04:22.380 --> 00:04:23.640 teams kind of went, wait a minute. 00:04:23.670 --> 00:04:26.910 This is taking a lot of our market taking a lot of our attention. 00:04:26.940 --> 00:04:30.630 And obviously as people know, attention means currency in that world. 00:04:31.290 --> 00:04:35.100 So by bringing in Reels short form video, that's going to be a big move 00:04:35.100 --> 00:04:39.030 and that's going to be the trend that really kicks on in 2022 in terms of 00:04:39.060 --> 00:04:43.650 for marketers, for entrepreneurs solo business owners, it's going to be a 00:04:43.650 --> 00:04:49.040 really important aspect to build into your strategy and make sure that you 00:04:49.040 --> 00:04:53.360 are delivering that more authentic, entertaining and educational piece 00:04:53.360 --> 00:04:56.120 through quickfire digestible content. 00:04:56.473 --> 00:04:59.713 I also think social shopping is going to keep exploding. 00:04:59.863 --> 00:05:03.933 We've seen it more with shops and stores on Instagram. 00:05:04.293 --> 00:05:08.293 I think that's going to be a move that is going to be interesting for Meta. 00:05:08.823 --> 00:05:12.863 I think being allowing people to almost go shopping in the virtual world, try 00:05:12.863 --> 00:05:17.398 things on imagine doing something, whether it's like Ikea or B&Q and you 00:05:17.398 --> 00:05:20.788 can go into the Metaverse, you can see that product in your living room. 00:05:21.448 --> 00:05:23.008 That would be a really interesting thing. 00:05:23.388 --> 00:05:28.998 I will admit, I stole the Ikea reference from a podcast I saw with Noel Mack 00:05:29.018 --> 00:05:32.438 and Ben Francis at Gymshark the other day, so thanks for that one guys. 00:05:32.893 --> 00:05:34.903 James: Are you just mentioning Gymshark again? 00:05:34.933 --> 00:05:36.223 We just trying to, is that the second 00:05:36.498 --> 00:05:39.768 Jamie: Yeah, well, I give credit where credit's due. 00:05:39.828 --> 00:05:42.098 I think it's great point about the Metaverse. 00:05:42.168 --> 00:05:43.738 I think most of us is going to become massive. 00:05:43.758 --> 00:05:47.408 We just need to go and check the hashtag numbers on Instagram. 00:05:47.798 --> 00:05:50.647 See how many times it's mentioned and then social shopping. 00:05:50.677 --> 00:05:53.347 They're the two big things that are going to really push on, 00:05:53.377 --> 00:05:55.014 especially as people, are still. 00:05:55.435 --> 00:05:57.085 Getting out of the COVID mindset. 00:05:57.219 --> 00:06:00.497 We've got obviously all of the various elements of restrictions, 00:06:00.497 --> 00:06:03.684 vaccinations, all of those things, which we are not going to talk about here. 00:06:04.254 --> 00:06:07.224 But it's making sure that people still feel comfortable enough to go, 00:06:07.604 --> 00:06:11.354 commerce and e-commerce and social commerce is winning that race. 00:06:11.788 --> 00:06:15.538 James: If we look back to, let's say Christmas, I do a lot of my shopping 00:06:15.598 --> 00:06:20.098 online, anyway, Christmas was no different this year, just gone. 00:06:20.158 --> 00:06:23.208 I bought mainly through the likes of Amazon and the 00:06:23.208 --> 00:06:24.738 like, certainly for the kids. 00:06:24.838 --> 00:06:30.568 I think this year though is probably the first time I've actually bought through 00:06:30.958 --> 00:06:32.638 Instagram or through an Instagram shop. 00:06:32.698 --> 00:06:36.318 I think it was the first time that I have, I think it's always, it's kind of been 00:06:36.408 --> 00:06:38.838 Jamie: Go on then , who was it want to mention them, 00:06:39.068 --> 00:06:41.048 James: it was Hexxee socks. 00:06:43.208 --> 00:06:44.738 Jamie: out to Ben Cox and Johnny Hollway. 00:06:45.168 --> 00:06:46.953 James: There you go, I'll have my discount on my next pair. 00:06:47.053 --> 00:06:50.700 I got some donut socks to try them out which appear to have very, very good 00:06:50.700 --> 00:06:52.163 reviews, but it's one of as I said. 00:06:52.163 --> 00:06:53.420 One of the first times I've actually done it. 00:06:53.480 --> 00:06:55.970 I saw it, it popped up looked great, boom job done. 00:06:56.120 --> 00:07:00.050 And it took me, I mean, it was almost as nailed, as easy as Instagram. 00:07:00.050 --> 00:07:04.400 And I think that is going to be the route to market for a lot of people now. 00:07:04.500 --> 00:07:08.020 And we have, we've seen over the last few years increase. 00:07:08.815 --> 00:07:13.965 We are more receptive to it now, I think, you know, we're starting to see the older 00:07:13.965 --> 00:07:18.865 generation who don't like the internet, whereas now wanting and understanding 00:07:18.865 --> 00:07:21.595 it a lot more, they've had to over the last two years, they've had to change. 00:07:21.625 --> 00:07:23.725 They've had to do all of their accounts and everything online. 00:07:23.725 --> 00:07:29.815 So I think having that removed from them opens up this digital way of 00:07:29.815 --> 00:07:32.155 shopping too, to just about everybody. 00:07:32.425 --> 00:07:35.201 So yeah, I completely agree with it with the e-commerce I think it is a, 00:07:35.281 --> 00:07:39.311 a massive marketplace and something which is only going to become 00:07:39.551 --> 00:07:41.461 easier to get to your consumers. 00:07:41.823 --> 00:07:44.343 Jamie: I'm going to pick up on something too. 00:07:44.373 --> 00:07:46.163 You just said James and pull Paul in. 00:07:46.743 --> 00:07:49.213 That you're just mentioning about tools and stuff like that. 00:07:49.213 --> 00:07:54.073 So I just want to bring Paul in on tools for business owners that we've seen the 00:07:54.073 --> 00:07:58.393 growth of zoom, we've seen the growth of slack and all of this, like this HubSpot 00:07:58.423 --> 00:08:00.763 out there, these kinds of online tools. 00:08:00.973 --> 00:08:05.503 Paul, what do you see for that kind of landscape for business owners in 2022? 00:08:06.113 --> 00:08:08.203 Paul: I think it's just going to become more, more used. 00:08:08.393 --> 00:08:14.253 We work remotely at Method, we've honed in certain apps that we like. 00:08:14.733 --> 00:08:16.683 We use Slack, obviously, Zoom. 00:08:16.876 --> 00:08:20.446 We use a time management or job management Wrike. 00:08:20.596 --> 00:08:26.476 We've moved away from them and moved to ClickUp because they've adapted maybe 00:08:26.536 --> 00:08:29.731 two things that we would you use more? 00:08:29.981 --> 00:08:31.375 We didn't always use Slack. 00:08:31.595 --> 00:08:35.045 We started using Slack we moved to a different app when Slack was 00:08:35.055 --> 00:08:36.125 doing what we wanted it to do. 00:08:36.171 --> 00:08:39.488 So when these apps are getting updates more people are using them. 00:08:39.488 --> 00:08:41.738 They get more feedback, They're adapting. 00:08:41.978 --> 00:08:47.762 So we could see apps becoming more useful, better rather than just being particularly 00:08:47.762 --> 00:08:49.532 functional for one or two reasons. 00:08:49.764 --> 00:08:50.964 James: They're growing much quicker. 00:08:51.014 --> 00:08:54.584 They seem to be getting a lot of seed money in more than often, I think 00:08:54.584 --> 00:08:59.814 ClickUp has just received a, another huge amounts of money to, to invest into 00:08:59.814 --> 00:09:01.374 that platform because of the uptake. 00:09:01.477 --> 00:09:05.767 And reliability now, I think has to be key, but they are, they're changing at a 00:09:05.767 --> 00:09:10.007 huge rate before that it's tools would, would be very much stuck at what they 00:09:10.007 --> 00:09:12.737 did or the goals that they were achieving and wouldn't change that quickly. 00:09:13.277 --> 00:09:15.527 It seems that now the rate of change. 00:09:16.527 --> 00:09:21.117 It could backfire because the expectations of the consumers and the users of these 00:09:21.117 --> 00:09:24.777 tools, but these tools are coming about very, very quickly and being developed 00:09:24.777 --> 00:09:29.527 very, very quickly with new features, with new updates, which is great from our point 00:09:29.527 --> 00:09:34.057 of view, because we're getting new stuff that is helping us become more productive. 00:09:34.317 --> 00:09:36.207 Certainly in terms of, you know, the likes of ClickUp. 00:09:36.207 --> 00:09:40.037 Paul: One thing I was going to say about social commerce is that we've seen A 00:09:40.097 --> 00:09:43.031 shift from massive influencer advertising. 00:09:43.241 --> 00:09:47.383 So you get someone like Kim Kardashian, they were advertising big brands. 00:09:47.443 --> 00:09:52.063 They were getting paid millions and millions to do it which is brilliant for 00:09:52.063 --> 00:09:54.033 them profiting off their social media. 00:09:54.210 --> 00:09:58.834 But as far as our target markets are going, they were hitting millions 00:09:58.834 --> 00:10:02.374 of millions of followers, tens of millions of followers, and probably 00:10:02.374 --> 00:10:04.817 2% were company's target market. 00:10:04.827 --> 00:10:10.331 So they're bringing their advertising now to more relative people smaller 00:10:10.331 --> 00:10:12.071 accounts, but they're more targeted. 00:10:12.731 --> 00:10:12.851 Jamie: Yeah. 00:10:13.491 --> 00:10:14.811 hundred percent I think. 00:10:14.861 --> 00:10:18.741 And that's a really, really interesting point because in the last, I'd say 12 to 00:10:18.741 --> 00:10:24.278 18 months has been a big swing by social platforms, but also by brands looking 00:10:24.278 --> 00:10:29.168 to work with more engaged audiences rather than higher follow accounts, 00:10:29.768 --> 00:10:33.828 I think we will realize nowadays that follow the numbers can be bought. 00:10:34.058 --> 00:10:38.113 They can be unengaged, they can just be a vanity metric. 00:10:38.143 --> 00:10:41.683 Whereas if you have a smaller audience or a more engaged, that 00:10:41.683 --> 00:10:43.693 is so much more valuable to brands. 00:10:43.700 --> 00:10:48.863 So the inception of nano influencers and micro-influencers even though 00:10:48.893 --> 00:10:53.153 this influencer world seems to be lingering about, will just help 00:10:53.153 --> 00:10:55.553 brands reach who's important. 00:10:56.053 --> 00:10:59.333 and kind of really tap into brand's buyer personas. 00:10:59.333 --> 00:11:02.463 So even more reason to get your buyer persona right if you're 00:11:02.463 --> 00:11:05.163 looking to go into the influencer marketing space, because then you 00:11:05.163 --> 00:11:10.153 can identify with who they're looking for, and also a little bonus point. 00:11:10.153 --> 00:11:12.993 If you're going to work with any influencer, make sure you get that media 00:11:12.993 --> 00:11:14.433 care so you know what you're getting. 00:11:15.433 --> 00:11:16.773 James: I think you completely, right. 00:11:16.773 --> 00:11:20.287 I think, I think it's more legit now as well like having real-world stories, if 00:11:20.287 --> 00:11:23.277 you look at the new Apple advertising that they've done with the apple watch, 00:11:23.607 --> 00:11:25.077 which one person is unconscious. 00:11:25.077 --> 00:11:28.197 I think the other one's in the car, they are very much. 00:11:28.932 --> 00:11:30.612 Pulling on emotions. 00:11:30.612 --> 00:11:32.292 So they're very much gone for that emotional state, but you 00:11:32.292 --> 00:11:34.062 seeing yourself in that position. 00:11:34.092 --> 00:11:37.362 Whereas I think with influencers, you, aren't going to see yourself. 00:11:38.022 --> 00:11:42.102 Certainly with those, with those bigger celebrities, you can't see yourself in 00:11:42.102 --> 00:11:44.982 their shoes, but you do see it and kind of like all, if they've got one, I want 00:11:44.982 --> 00:11:46.692 one, but I think now we've shifted. 00:11:46.692 --> 00:11:47.922 I think we're a lot clever. 00:11:47.932 --> 00:11:52.182 I think we want to really engage with, with the real and 00:11:52.182 --> 00:11:54.002 see, well, actually they've. 00:11:55.047 --> 00:11:58.977 Because of having that problem and that need, and I think coming back to 00:11:58.977 --> 00:12:01.827 that, and it's what, you know, inbound marketing, what we've always focused 00:12:01.827 --> 00:12:06.517 on is proving over time and time again focusing down on their needs, their 00:12:06.517 --> 00:12:07.867 requirements and their challenges. 00:12:08.767 --> 00:12:09.547 You're always gonna win. 00:12:10.227 --> 00:12:14.947 And yeah, I think it's just now becoming more social media is going that way again. 00:12:15.067 --> 00:12:16.347 I think with social commerce, 00:12:17.347 --> 00:12:20.627 Jamie: I think while while we're on there if Heights or Whoop want to 00:12:20.627 --> 00:12:25.677 reach out to James, I'm sure he would happily test a nano influencing, 00:12:26.247 --> 00:12:27.207 James: Absolutely. 00:12:27.297 --> 00:12:27.597 Yep. 00:12:28.007 --> 00:12:33.127 Will, want to get on the next podcast or anybody from Heights, then just tap me up. 00:12:33.157 --> 00:12:34.267 We'll get you on the next podcast. 00:12:34.317 --> 00:12:36.207 Jamie: What do we think hasn't changed guys? 00:12:36.237 --> 00:12:38.847 Because there's a lot of, there's a lot of rate of change. 00:12:38.847 --> 00:12:41.967 There's a lot of speed of change, but what do we think that business 00:12:41.967 --> 00:12:46.460 owners, entrepreneurs, even marketing teams what can they stay true to? 00:12:46.460 --> 00:12:48.260 Paul: Being personable, staying human. 00:12:48.310 --> 00:12:53.263 Being able to contact a company, speaking to a real person, that's never going to, 00:12:53.293 --> 00:12:57.520 I always want to speak to a real person if I've got a customer service enquiry. 00:12:58.000 --> 00:13:02.610 That, that sorts my problem out because it might not understand fully and talking 00:13:02.610 --> 00:13:07.004 to a bot firsthand, it's fine as long as then you get to a real person afterwards. 00:13:07.644 --> 00:13:07.914 James: Yeah. 00:13:07.974 --> 00:13:10.074 So with that, I think you're exactly right. 00:13:10.074 --> 00:13:17.724 I think bots can, they've got their place, which is very much to take the masses and 00:13:17.754 --> 00:13:23.364 filter that down to the right relevant people in the particular departments. 00:13:23.364 --> 00:13:27.694 I think that's where they've mainly got that place or to give you a quick know, 00:13:27.714 --> 00:13:31.809 I can't log in or this isn't working well, here you go, here's your answer? 00:13:32.319 --> 00:13:33.159 Did that help? 00:13:33.189 --> 00:13:33.939 Yes or no? 00:13:33.969 --> 00:13:34.569 No. 00:13:34.809 --> 00:13:40.659 Here's somebody I think is going to help because these bigger organizations, 00:13:40.659 --> 00:13:43.209 when you get to that level, you're getting so many enquiries it's tough. 00:13:43.689 --> 00:13:49.449 We though had or I had an interaction with bringing up Heights again where I 00:13:49.479 --> 00:13:54.664 wanted to know whether some other some other pills that I was taking would have 00:13:54.814 --> 00:13:59.434 any effect, so it was actually some some pre and probiotics that I take daily. 00:13:59.854 --> 00:14:04.394 I wanted to make sure that when I was taking Heights and their supplements 00:14:04.797 --> 00:14:06.137 that they weren't going to clash. 00:14:06.167 --> 00:14:08.457 So they said, oh, reach out and we'll help you. 00:14:08.457 --> 00:14:11.467 And you know, when you're thinking in the back of your head really, are 00:14:11.487 --> 00:14:15.657 you, but I filled it in, sent it off. 00:14:15.687 --> 00:14:19.467 And I got an email back from one of the nutritionalists saying, 00:14:19.467 --> 00:14:21.477 yeah, we've looked into both of the products that you're using. 00:14:21.747 --> 00:14:24.897 There's no crossover you'll have absolutely no issues, blah, blah, 00:14:24.897 --> 00:14:31.497 blah, and sent an amazing email back that I was completely blown away by. 00:14:32.257 --> 00:14:38.467 From a customer relationship point of view, I felt so much it kind of 00:14:38.767 --> 00:14:47.907 gratitude towards them for taking my query seriously enough to spend a decent 00:14:47.907 --> 00:14:49.837 amount of time to come back to me. 00:14:50.327 --> 00:14:53.447 And I've already bought from them, but they wanted me to be 00:14:53.447 --> 00:14:55.547 satisfied, but it was beyond that. 00:14:55.607 --> 00:14:57.977 This was very much what we always come back to. 00:14:57.977 --> 00:15:01.470 You know, it was spending that time on helping I was absolutely 00:15:01.470 --> 00:15:05.094 blown away by that as a consequence for them, you know, what's going 00:15:05.094 --> 00:15:08.184 to happen if you're doing that to consumers, are you then just going to. 00:15:08.224 --> 00:15:10.949 We've mentioned them now, four or five times within the podcast. 00:15:11.459 --> 00:15:14.669 It's going to happen because you're going to then pass this 00:15:14.669 --> 00:15:15.749 on to everybody who you speak to. 00:15:15.749 --> 00:15:16.709 I've had a great experience. 00:15:16.709 --> 00:15:17.939 I can't believe how good this was. 00:15:17.939 --> 00:15:19.409 I can't believe how good the product is. 00:15:19.929 --> 00:15:23.019 It's a no brainer really? 00:15:23.019 --> 00:15:27.794 When it comes to marketing, if you're looking after your customers, Which 00:15:27.794 --> 00:15:31.354 I think is, is generally the little businesses know it because they have to, 00:15:31.354 --> 00:15:33.514 they survive on the, on the lower numbers. 00:15:33.514 --> 00:15:36.994 They have to look out for those customers as companies grow, this is often 00:15:37.324 --> 00:15:41.964 forgotten about, but I think Heights in this instance were really showing 00:15:41.964 --> 00:15:45.254 off that and showing the power and how it should be with customer service. 00:15:45.814 --> 00:15:49.744 Jamie: So I think obviously that really nails kind of personalization 00:15:49.744 --> 00:15:53.554 and the importance of it going forward and can't really see that changing, 00:15:53.974 --> 00:15:57.574 something else I want to kind of get both of your opinions on, because 00:15:57.754 --> 00:15:58.834 one, you know, more about that. 00:15:59.344 --> 00:16:05.314 But automations and how this can save people, business owners time, and actually 00:16:05.314 --> 00:16:07.060 just allow business to run better. 00:16:07.315 --> 00:16:08.395 What are your thoughts on that? 00:16:08.395 --> 00:16:11.395 I know you're obviously you're both big advocates of HubSpot rightfully so. 00:16:11.666 --> 00:16:12.596 Jump on that topic. 00:16:12.626 --> 00:16:13.756 Let's open that can up. 00:16:13.909 --> 00:16:18.736 James: So automation has its place for anything that is repetitive 00:16:18.786 --> 00:16:20.711 anytime the boring stuff. 00:16:20.741 --> 00:16:22.661 We don't want to do it time and time and time and time and time 00:16:22.661 --> 00:16:24.011 again, and rinse and repeat. 00:16:24.041 --> 00:16:25.571 All it is is wasting our time. 00:16:26.291 --> 00:16:28.481 Not everything can be automated. 00:16:29.011 --> 00:16:34.441 But if we focused on what we know very, very well, and that is around nurturing 00:16:34.441 --> 00:16:38.481 it's around that type of automation in terms of marketing, digital marketing, 00:16:38.481 --> 00:16:40.461 lead generation, all that good stuff. 00:16:40.501 --> 00:16:46.987 Pretty much all of that journey of turning somebody from prospect into an opportunity 00:16:47.227 --> 00:16:52.007 into a customer, and then further on from that into essentially an evangelist 00:16:52.027 --> 00:16:56.587 almost if you like, what Heights have turned me into, that whole process 00:16:57.037 --> 00:17:01.867 can be automated, all of those touch points can be automated if they've done 00:17:01.867 --> 00:17:05.987 something over so many times, or they've downloaded something, then they should 00:17:05.987 --> 00:17:11.237 go into some kind of automation where we are, we're communicating with them. 00:17:11.657 --> 00:17:14.612 But, exactly as we've touched on before. 00:17:15.002 --> 00:17:16.742 I don't want stuff that is unhelpful. 00:17:17.132 --> 00:17:19.262 I don't want stuff that isn't relevant. 00:17:19.682 --> 00:17:23.102 It has to still come back to that, that being personal. 00:17:23.632 --> 00:17:25.372 And we're not talking about being robotic here. 00:17:25.372 --> 00:17:30.172 We're talking about, you know, we want automation to be super personal and 00:17:30.172 --> 00:17:34.222 super helpful, and that can be automated. 00:17:34.852 --> 00:17:40.942 You could also automate those sales emails that we all send all day long. 00:17:41.362 --> 00:17:43.372 It's the same thing, we're asking the same questions, we're 00:17:43.372 --> 00:17:44.362 trying to get the same goals. 00:17:44.362 --> 00:17:48.022 We're trying to get the same information from a prospect or a lead, but we will 00:17:48.112 --> 00:17:51.142 type that email out again and again and again, and again and again, when, 00:17:51.412 --> 00:17:54.892 if actually, if we change that into a sequence or into a template, we can 00:17:54.892 --> 00:18:00.202 use that, but then what's, what's good about automation is we can report on it. 00:18:00.742 --> 00:18:05.512 So it's not only saving us time and effort in the process itself. 00:18:06.592 --> 00:18:10.012 But so once it's done, we can rinse and repeat it, but we can then report 00:18:10.012 --> 00:18:14.722 back on it because we have got data that is going through these processes 00:18:14.722 --> 00:18:18.382 that we can say, do you know what this is working, this isn't working, why? 00:18:18.772 --> 00:18:22.402 Whereas if you're doing that all manually, you can't step back and understand 00:18:22.402 --> 00:18:25.879 that data and realize yeah, I mean, Paul, you help us out a lot with the, 00:18:25.879 --> 00:18:28.789 with the automation with HubSpot, what are you finding we're doing a lot of, 00:18:28.879 --> 00:18:29.989 at the moment for some of our clients. 00:18:30.051 --> 00:18:34.661 Paul: I think a good example of the automation that we do which is partly 00:18:34.721 --> 00:18:40.201 robotic and then turns into personable is if somebody downloads one of our resources 00:18:40.441 --> 00:18:44.841 once say filled out a form an automatic email goes out to them with the resource 00:18:44.841 --> 00:18:49.934 on where they can download, a couple of days later, they'll get an automated 00:18:49.934 --> 00:18:53.817 email through a workflow that sends them another resource that's relevant. 00:18:53.967 --> 00:18:57.087 That could be a good follow-up to the initial resource that they download it. 00:18:57.657 --> 00:19:00.747 Couple of days after that, we can also send them another resource 00:19:00.747 --> 00:19:04.204 or just to check in email, or if you've got any questions. 00:19:04.654 --> 00:19:07.234 A couple of days after that, maybe a week after they've downloaded 00:19:07.234 --> 00:19:10.517 the resource, so it's given them a bit of time to look at it. 00:19:10.677 --> 00:19:13.847 A task is set up then for James to give them a call. 00:19:13.951 --> 00:19:20.371 So then they've gone from very automatic robotic emails a few days 00:19:20.371 --> 00:19:24.391 after each other to somebody's ringing them up and asking them if they got 00:19:24.391 --> 00:19:27.397 any problems, if that certain problem they're trying to figure out, it's not 00:19:27.397 --> 00:19:31.027 a sales call, it's very much have our resources helped you solve your problem. 00:19:31.087 --> 00:19:32.977 Is there anything else we can do to help you? 00:19:33.301 --> 00:19:37.676 So I think it's a bit of half And half, so it starts off automated 00:19:37.802 --> 00:19:40.799 and with a friendly phone call to check in and see how it's going. 00:19:41.382 --> 00:19:43.152 James: And I think they can grow as well over time. 00:19:43.152 --> 00:19:48.366 So you can have ifs and buts, if you like where you can drop in and 00:19:48.366 --> 00:19:52.116 out of those of those automations, if certain actions happen. 00:19:52.116 --> 00:19:56.142 So as we grow or understand a customer or a prospect or lead, we 00:19:56.142 --> 00:19:59.202 can change what actually happens to them through that nurturing journey. 00:19:59.622 --> 00:20:02.687 So it doesn't have to be this linear pattern. 00:20:02.747 --> 00:20:06.677 It generally starts very linear because you've got to start somewhere when 00:20:06.677 --> 00:20:09.977 you're building up these automations, but over time it can become very 00:20:09.977 --> 00:20:13.997 organic that they are dipping in they're dipping out depending on other actions 00:20:13.997 --> 00:20:17.677 that they are taking or things that they're doing in a digital environment. 00:20:17.807 --> 00:20:21.077 Paul: I think it's yeah, like you say, it's not set in stone. 00:20:21.337 --> 00:20:22.447 We're learning all the time. 00:20:22.837 --> 00:20:27.637 And if something's not working or if we think something else would work better, we 00:20:27.637 --> 00:20:32.387 can then edit the workflows add stuff in take stuff out to make it more relevant. 00:20:32.780 --> 00:20:37.100 Jamie: So for anyone who's listening, who has found that really, really 00:20:37.100 --> 00:20:41.360 interesting, but may have completely gone over your head do by all means, 00:20:41.480 --> 00:20:43.730 look to book a call, to speak to James. 00:20:44.060 --> 00:20:45.650 He loves talking about HubSpot. 00:20:45.680 --> 00:20:49.900 He loves talking about automation and he can sort that stuff out for you. 00:20:50.110 --> 00:20:54.820 So if it sounds great, but you're thinking grrrrr okay, but not sure where to go 00:20:54.820 --> 00:20:56.715 now that's probably your next move. 00:20:57.825 --> 00:21:02.895 One of the things I want to discuss and get your guys' opinion on is value added. 00:21:03.875 --> 00:21:09.665 There's been a lot of noise on social media and traditional media, whether 00:21:09.665 --> 00:21:14.585 it's email marketing, whether it is in-person event and it's all about 00:21:14.585 --> 00:21:17.787 making sure that people are adding value to their customer's lives. 00:21:17.817 --> 00:21:21.807 Obviously we've banged on a little bit about buyer persona which is really 00:21:21.807 --> 00:21:25.647 important because how you identify what's important to the people who matter. 00:21:25.847 --> 00:21:28.197 Value creation is something else that hasn't changed. 00:21:28.284 --> 00:21:32.454 The most important thing as a business is that you add value 00:21:32.454 --> 00:21:34.584 to your ideal customer's lives. 00:21:35.214 --> 00:21:39.144 There are various different models for it, but like a very simple thing on 00:21:39.144 --> 00:21:44.974 social media is you should be adding value, 80% of the time and then the 20% 00:21:44.994 --> 00:21:49.944 of the time, maybe promotional stuff like sharing a link to a new downloadable 00:21:49.974 --> 00:21:53.994 or a new blog post or a podcast. 00:21:54.414 --> 00:21:57.384 So make sure you check out socials that's pops then. 00:21:57.864 --> 00:22:02.124 But it's making sure that whatever problems, whether it's using a product 00:22:02.214 --> 00:22:05.784 or if it's just in their day-to-day life, but around your product, around 00:22:05.784 --> 00:22:09.984 your industry, you are adding that bit of value that is being helpful. 00:22:09.984 --> 00:22:13.284 You're building that relationship that trust is getting greater. 00:22:13.314 --> 00:22:16.014 And then when it comes to buying time, your customers 00:22:16.014 --> 00:22:17.694 will only be going to one place. 00:22:18.894 --> 00:22:21.684 What are your guys' take on value? 00:22:22.684 --> 00:22:27.154 Paul: Everything we should do should help our customers or people who are 00:22:27.164 --> 00:22:31.644 leads to try and sort of identify and help with their problems. 00:22:32.214 --> 00:22:36.414 James and I were in a HubSpot Course, which is all about sales. 00:22:36.894 --> 00:22:41.917 And the teaching basically was you don't phone up somebody to sell them stuff. 00:22:42.127 --> 00:22:44.197 You phone them up to see if they've got a problem. 00:22:44.207 --> 00:22:45.217 See if you can help them. 00:22:45.217 --> 00:22:46.897 If you don't get a sale out of it, that's fine. 00:22:46.977 --> 00:22:50.614 You've helped them in the future when they have a bigger problem or they 00:22:50.614 --> 00:22:52.454 haven't been able to solve their problem. 00:22:52.834 --> 00:22:54.814 Where are they going to go to, they're going to go to somebody 00:22:54.814 --> 00:22:55.714 who's helped them before. 00:22:55.804 --> 00:22:58.564 And if you're that person who's helped them before they'll come in this, help 00:22:58.564 --> 00:23:02.207 them before they're, going to come back to you because, okay, you didn't 00:23:02.207 --> 00:23:06.287 make the sale the first time but a year down the line, you might have a bigger 00:23:06.287 --> 00:23:08.087 sale, they might have grown as company. 00:23:08.217 --> 00:23:12.194 So yeah, we've all had sales call on our phones where it's just somebody 00:23:12.194 --> 00:23:15.734 talking at you for five minutes and you've just not got time for it, 00:23:16.034 --> 00:23:17.594 and it's wasting everyone's time. 00:23:18.284 --> 00:23:20.954 They know that 99 times out of a hundred, they're not going 00:23:20.954 --> 00:23:21.824 to make a sale out of it. 00:23:21.927 --> 00:23:23.397 So why not just be helpful? 00:23:23.662 --> 00:23:24.052 James: I agree. 00:23:24.112 --> 00:23:29.022 I think, I think we've had one scenario that happens all the time with us. 00:23:29.022 --> 00:23:35.022 If people will phone up and they have heard about us and they want us to help 00:23:35.052 --> 00:23:41.117 with some strategy or it could be anything actually, to be honest, We've had people 00:23:41.117 --> 00:23:42.497 phone up and they're kind of going, right. 00:23:42.497 --> 00:23:43.787 We want, we've got X amount. 00:23:43.787 --> 00:23:45.107 We're doing this with it at the moment. 00:23:45.137 --> 00:23:46.067 And it's working. 00:23:46.423 --> 00:23:47.803 And we will say, well, hang on a minute. 00:23:47.833 --> 00:23:51.793 If it's working, if it's all going very, very well why'd you want to 00:23:51.793 --> 00:23:56.143 take that budget and give it to us to come up with some kind of strategy or 00:23:56.143 --> 00:24:00.393 something else and they just wanted reassurance that what they had done by 00:24:00.393 --> 00:24:03.103 themselves was the right way of doing it. 00:24:03.103 --> 00:24:05.403 And in this instance, I'm thinking of it was all around. 00:24:05.453 --> 00:24:07.613 It was all around pay-per-click and they were putting their money 00:24:07.613 --> 00:24:10.583 into pay-per-click to target their, their buyer personas. 00:24:10.613 --> 00:24:14.363 And I said, absolutely nothing wrong with what you're doing, but they didn't 00:24:14.363 --> 00:24:17.723 have any other budgets at that time because they were very small and to 00:24:17.723 --> 00:24:22.163 be able to improve that would mean reducing their pay per click campaign, 00:24:22.243 --> 00:24:23.923 allocating that money somewhere else. 00:24:24.043 --> 00:24:27.433 So which I said, well, hang on a minute, you are hitting your capacity just 00:24:27.433 --> 00:24:29.923 through this one pay-per-click campaign. 00:24:30.643 --> 00:24:34.783 If you're looking for growth and you want to change your business and you are 00:24:34.783 --> 00:24:39.123 taking on somebody else, then you could possibly just increase that pay-per-click 00:24:39.138 --> 00:24:42.298 campaign, if it's working well, then you should bring in more customers 00:24:42.298 --> 00:24:43.258 and the more business through it. 00:24:44.008 --> 00:24:45.898 Why change that? 00:24:46.168 --> 00:24:49.288 And again, I think it was, as I said, it was just down to them 00:24:49.318 --> 00:24:52.678 wanting somebody else to tell them that what they were doing was right. 00:24:53.128 --> 00:24:55.888 So I had a call with them to understand the business, to understand how 00:24:55.888 --> 00:24:57.778 it was working for about an hour. 00:24:58.538 --> 00:24:59.648 Didn't charge for it. 00:24:59.888 --> 00:25:06.048 And we got absolutely glowing review from them on Google reviews and 00:25:06.228 --> 00:25:07.818 in the future, when they do grow. 00:25:09.093 --> 00:25:11.013 I would quite happily put down some money that, where they're 00:25:11.013 --> 00:25:12.393 going to go for that advice. 00:25:12.393 --> 00:25:14.913 Again, they're going to come back to us when their budgets have increased and when 00:25:14.913 --> 00:25:16.683 they are looking to grow that company. 00:25:17.193 --> 00:25:18.123 And that's what it's about. 00:25:18.173 --> 00:25:23.395 I'm not upset at all that I have just helped a local company grow. 00:25:23.645 --> 00:25:28.172 And increase their turnover because it's what we have always set out as 00:25:28.172 --> 00:25:33.667 our goal, our goal, as odd as this is going to sound isn't to make shit ton 00:25:33.667 --> 00:25:36.877 of money, it is to help companies grow. 00:25:37.149 --> 00:25:38.381 Now we have to make. 00:25:38.796 --> 00:25:44.376 Because unfortunately I need to pay bills as does everybody 00:25:44.376 --> 00:25:47.316 else, but that isn't our goal. 00:25:47.316 --> 00:25:48.756 Our goal isn't to make money. 00:25:49.206 --> 00:25:52.679 It's kind of almost a by-product of our real goal, which is to help companies. 00:25:53.064 --> 00:25:56.314 But to be a company, to be a successful company, you have to add in some 00:25:56.314 --> 00:26:00.214 kind of monetary system to that, but we're sticking to our goals. 00:26:00.214 --> 00:26:04.644 We are helping companies and as a consequence our clients pay 00:26:04.644 --> 00:26:07.464 us money to help them because they can see that benefit. 00:26:07.610 --> 00:26:12.040 Paul: So jumping in, I lost count of the amount of times I've spoken 00:26:12.040 --> 00:26:15.510 to friends or leads about Method. 00:26:15.880 --> 00:26:17.810 I'm sort of proud to work for the company. 00:26:17.960 --> 00:26:19.550 Like James said, it's not all about money. 00:26:20.210 --> 00:26:25.272 I've spoken to so many people and I said, we can help you, like James 00:26:25.272 --> 00:26:29.195 said if you've got a small budget and you ring up and say, this is working 00:26:29.195 --> 00:26:30.455 I want to pile more money into it. 00:26:31.445 --> 00:26:34.925 James will say, well, where are you having problems? 00:26:35.039 --> 00:26:40.086 What's blocking you from doing other stuff and he'll dig down and find problems 00:26:40.146 --> 00:26:44.893 in the company or their strategies, and almost redirect that money to something 00:26:44.893 --> 00:26:45.943 that is going to help them more. 00:26:46.233 --> 00:26:48.520 I've had friends ring up James, just to have. 00:26:49.555 --> 00:26:52.135 And James is happy to have a chat with them for an hour or two, 00:26:52.645 --> 00:26:54.415 just to sort of give them advice. 00:26:54.505 --> 00:26:59.222 If it's something we can't help with, we're honest, we will say look we can't 00:26:59.222 --> 00:27:03.272 help you with that, or we're not the best avenue to spend your money on yet. 00:27:03.782 --> 00:27:07.505 Which is adding value because other companies, will just take the money 00:27:07.505 --> 00:27:11.867 and run and you will get nothing from that, whereas we can help you along 00:27:11.867 --> 00:27:13.487 the way we can give you the advice. 00:27:13.547 --> 00:27:15.977 If it's not spending money with us, it's not spending money with us, 00:27:16.036 --> 00:27:18.348 down the line when they've got a bigger budget, they might come back 00:27:18.378 --> 00:27:19.698 and say they were really helpful. 00:27:19.784 --> 00:27:24.303 Well I want to give them the money to help get them to help me increase my business. 00:27:24.918 --> 00:27:29.051 James: I think there's also a big point here, which is time-wasting and I think 00:27:29.051 --> 00:27:31.991 we're long in the tooth now and understand the difference between somebody who 00:27:32.171 --> 00:27:37.961 genuinely will give us something back through spending an hour of my time with 00:27:37.961 --> 00:27:44.651 them over somebody who I can spend an hour talking to who is just reaping as much as 00:27:44.651 --> 00:27:46.511 they possibly can out of our expertise. 00:27:47.141 --> 00:27:50.501 And there is a big, big difference there genuinely. 00:27:50.501 --> 00:27:53.725 If we are helping companies grow, who wants to kind of learn, of 00:27:53.785 --> 00:27:55.165 us and appreciate what we're doing. 00:27:55.165 --> 00:27:56.725 And I think that comes back to any company. 00:27:56.725 --> 00:27:59.515 You know, if you're working with people who don't appreciate what you're doing 00:27:59.515 --> 00:28:03.415 or what you're trying to achieve with them, then it's probably not a good fit. 00:28:03.895 --> 00:28:06.655 Now we will have people phone up who you can tell straight away. 00:28:06.655 --> 00:28:11.855 You just want to get something for nothing that's not what we're talking about here. 00:28:11.855 --> 00:28:15.785 We're talking about helping companies who really have a desire to do something 00:28:16.115 --> 00:28:20.765 and want to flex their muscles, but don't necessarily know how, or can't 00:28:20.765 --> 00:28:22.725 really get on that journey straight away. 00:28:23.115 --> 00:28:27.595 Now we will also talk to big organizations around some strategy and spend some 00:28:27.595 --> 00:28:31.945 time with them, but that is a completely different conversation because again, 00:28:31.945 --> 00:28:34.965 they want our expertise, but are in the position where they can actually pay for 00:28:34.965 --> 00:28:36.855 that hour or pay for those two hours. 00:28:37.245 --> 00:28:45.570 so I think Understanding the difference between helping somebody who is not a 00:28:45.570 --> 00:28:49.770 time-waster, and helping somebody who is genuine, you will always get something 00:28:49.770 --> 00:28:51.780 back, even if it's a review, even if it's. 00:28:52.650 --> 00:28:55.580 It's there's the traditional, you scratch my back and 00:28:55.590 --> 00:28:57.240 something will always come of it. 00:28:57.750 --> 00:29:01.890 Again, it takes time to maybe understand where those time-wasters are. 00:29:02.320 --> 00:29:06.050 And who just wants to take advantage of you and I think a lot could be said 00:29:06.050 --> 00:29:07.400 about that throughout the whole of life. 00:29:08.400 --> 00:29:11.530 Jamie: Yeah, I think that's a really interesting insight from both of you. 00:29:12.875 --> 00:29:16.895 In terms of that value added and making sure, obviously you're 00:29:16.895 --> 00:29:21.365 giving it to the right people, but you're also not pigeonholing anyone. 00:29:22.055 --> 00:29:26.225 So it's kind of wrap this one up keep it brisk into the pace. 00:29:26.955 --> 00:29:32.105 I just want to kind of go around and see what you're thinking is the most exciting 00:29:32.105 --> 00:29:38.480 element for business in 2022, I'll kick us off and say, I can't wait to see how 00:29:38.480 --> 00:29:44.870 businesses innovate, how they adapt to the next normal that the world's entering, 00:29:45.060 --> 00:29:50.273 we see more businesses digitise online experiences from tasting sessions to 00:29:50.273 --> 00:29:54.853 cocktail making with their friends, to digital experiences, safari via zoom. 00:29:54.883 --> 00:29:57.493 All of these kinds of things are really interesting so I can't wait 00:29:57.493 --> 00:30:00.631 to see the mix great people and what they do, that's kind of from me. 00:30:00.631 --> 00:30:02.161 So James, I come over to you. 00:30:02.161 --> 00:30:03.361 What, what are you looking forward to? 00:30:04.241 --> 00:30:04.691 James: I agree. 00:30:04.691 --> 00:30:07.941 And I think you've probably nicked everybody's idea there of of what 00:30:07.941 --> 00:30:11.371 everybody was just about to say Jamie I think you're exactly right. 00:30:11.371 --> 00:30:14.231 I think all businesses have had to change over the last two years. 00:30:14.711 --> 00:30:17.491 I think some people have had to get things in place very, very quickly. 00:30:17.791 --> 00:30:20.221 I think now we've had a chance to step back. 00:30:20.401 --> 00:30:23.911 So all I'm doing on this is just adding the cherry on top of exactly 00:30:23.911 --> 00:30:26.621 what you've just said, we haven't had time to implement things, 00:30:26.671 --> 00:30:30.521 we've had to rush into a lot of business changes very, very quickly. 00:30:31.031 --> 00:30:35.981 So I think kind of building on what you've said, I think now we've had this time 00:30:36.461 --> 00:30:38.811 and we've now got this time to, okay. 00:30:38.811 --> 00:30:39.561 It's in place. 00:30:39.681 --> 00:30:40.821 How can we improve that? 00:30:41.091 --> 00:30:44.091 What's next for that particular business. 00:30:44.301 --> 00:30:46.431 I'm genuinely quite excited about 2022. 00:30:46.461 --> 00:30:49.201 I think a lot is going to come out of it in terms of a 00:30:49.211 --> 00:30:50.851 digital avenues, a dead end. 00:30:50.881 --> 00:30:52.861 So not a lot's going to come out of a digital avenue. 00:30:53.461 --> 00:30:57.511 I'm excited about what's going to come out of 20 22 and all of the, the new 00:30:57.511 --> 00:30:59.473 innovation that's going to have to appear. 00:30:59.488 --> 00:30:59.758 So. 00:31:00.221 --> 00:31:02.435 Yeah, I think from my point of view, I think it's businesses, which 00:31:02.435 --> 00:31:03.725 now I've got that room to grow. 00:31:03.765 --> 00:31:07.925 They've done the initial, what we had to do that they've done that firefighting 00:31:08.495 --> 00:31:11.765 it's now that next level, this is where the clever stuff was going to start that. 00:31:12.765 --> 00:31:16.245 Paul: Yeah, I agree straightaway with Jamie and James that there 00:31:16.245 --> 00:31:18.435 were enforced changes over COVID. 00:31:18.505 --> 00:31:21.805 There were businesses that had to change or they would collapse. 00:31:22.475 --> 00:31:24.835 Now they have changed and they were forced to change. 00:31:24.935 --> 00:31:28.505 They can realize that they are able to change their business. 00:31:28.635 --> 00:31:33.542 The fears gone in change so I've quite excited to see what happens with the 00:31:33.542 --> 00:31:38.612 innovation of companies changing now through choice rather than a necessity. 00:31:39.222 --> 00:31:42.592 Another thing quite excited to see is a lot of startup companies 00:31:42.892 --> 00:31:47.145 over COVID, a lot of people lost their jobs or were furloughed. 00:31:47.475 --> 00:31:51.255 And a lot of people weren't just twiddling their thumbs at home taking the 80% of 00:31:51.255 --> 00:31:56.040 their wages, they were thinking of new businesses or that little dream that 00:31:56.040 --> 00:32:00.490 they've had for a while, or they've had the time and money to realize 00:32:00.490 --> 00:32:03.100 those, some of them are going to take off a lot of them are going to fail. 00:32:03.310 --> 00:32:07.157 That's just business, but it would be interesting to see what started in 00:32:07.157 --> 00:32:11.563 lockdown as a project that it could become a national multinational company. 00:32:11.859 --> 00:32:13.829 Jamie: Well, they went and finally say subscribe to the podcast. 00:32:13.829 --> 00:32:14.049 Right? 00:32:15.129 --> 00:32:17.914 Paul: and follow their buyer personas and their smart marketing goals. 00:32:18.056 --> 00:32:18.506 Jamie: Excellent. 00:32:18.693 --> 00:32:19.173 James: Lovely. 00:32:19.353 --> 00:32:19.713 Cheers. 00:32:19.713 --> 00:32:20.103 Both. 00:32:20.223 --> 00:32:21.033 Thanks for your time. 00:32:21.333 --> 00:32:25.113 Hopefully again, it was something useful, slightly longer episode this 00:32:25.113 --> 00:32:29.763 time, but obviously when you get three guys talking generally what happens 00:32:30.283 --> 00:32:35.623 if you have any questions for me On my email, james@hellomethod.co.uk. 00:32:35.953 --> 00:32:39.163 Also jump onto our website where some of the stuff that we've been discussing 00:32:39.163 --> 00:32:42.783 today, I think buyer personas, there's a nice little resource on our 00:32:42.783 --> 00:32:45.423 website, which is hello, method.co.uk. 00:32:46.083 --> 00:32:48.033 Make sure you follow us across the social media. 00:32:48.033 --> 00:32:51.423 I think we're on pretty much all of them, some of which I don't even know exist. 00:32:51.933 --> 00:32:55.923 So until next time stay open-minded and we'll see you again soon.