Summary
In this episode, Sean delves into the distinction between a bad product and a poorly implemented user experience. Using a real-life example of confusing office doors, he explores the challenges of design and usability. Ultimately, he argues that the responsibility lies with the design and urges businesses to prioritize consistency and user testing when creating software and products.
Key Points
- Something as simple as the design of the office doors can create confusion and leads to user errors.
- Users struggle to differentiate between different options if their appearance is similar.
- Consistency of experience is crucial to avoid confusion and improve usability.
- Solving the problem requires redesigning the experience, not just providing instructions or signs.
- Similar mistakes can be observed in software design, where assumptions about user intuition can lead to poor user experiences.
Quotes
- "You can instruct people, you can teach people, but at the end of the day, you're always gonna have this problem unless you really fix it for good."
- "We just assume that the experience that perhaps is intuitive for us is gonna be intuitive for them, and very rarely that's the case."
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What is The Product Launch Podcast?
Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.