How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2]

When it comes to converting traffic, many brands are skipping the basics and going straight to the advanced tactics. They’re skipping elementary, middle, and high school and jumping straight into college. So Jon MacDonald, Founder of The Good, an agency that specializes in, you guessed it...conversion, is bringing us back a couple steps. Let's get back to the basics.

Show Notes

Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares:

• The best way to get feedback on your site.
• Why you need to get ads running from day 1.
• The first thing you need to do with Google Analytics.
• The concept of rage clicking.

Show Notes & Links:

• [5:34] Targets for add to cart and conversion rates.
• [8:04] Why John isn’t a fan of discounting.
• [11:28] Alternatives to offering welcome discounts.
• [18:29] What to do if your paid ads aren’t converting.
• [23:49] Landing that first sale.
• [40:08] Where to start with Google Analytics.
• [42:58] How often should you be updating your homepage?
• [50:07] Why you should remove the carousels on your site.
• [52:14] The right time to start A/B testing.
• Jon MacDonald on Twitter
• The Good
• Hotjar
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.