In this episode, Jim and Jordan dive deep into the essentials of scaling Facebook and Instagram ads effectively, from a budget of $10 a day to $1,000 a day. The discussion covers critical aspects such as product-market fit, optimizing your website for conversions, segmenting ad campaigns, the importance of creative content, and more. Jordan also shares insider tips on managing advertising expectations, understanding conversion events, and a disciplined approach to budget increment. Practical examples, such as a case study with the brand 'Neat', are provided to illustrate successful strategies and approaches.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Setting Expectations
- Common Questions and Scaling Ads
- Preparing for Ad Launch
- Organic Sales and Business Analysis
- Market Positioning and Product Fit
- Website Optimization for Conversions
- Launching Your Ad Campaign
- Creative Strategies and Testing
- Scaling and Iterating Your Campaign
- Final Thoughts and Next Steps
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What is The Shopify Growth Show?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.