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Learn how to build a better
sign and print shop from a few

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crusty sign guys who've made more
mistakes than they care to admit.

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Conversations and advice on
pricing, sales, marketing,

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workflow, growth, and more.

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You are listening to The Better Sign
Shop podcast with your hosts, Peter

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Unis, Michael Riley and Bryant Gillespie.

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We jump into the episode.

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I'd like to give a shout out to
our sponsor, G C I Digital Imaging

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Grand Format Printer to the Trade.

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We talk a lot about outsourcing on the
podcast and the importance of having a.

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Good partners and G C I Digital
Imaging is a good partner to have.

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Owner TJ Beak and his team focus on
providing killer customer service just

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the way grandmother used to make it.

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If you're interested in learning
their approach to business, hop

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back into the archives to episode
nine where the guys and I interview

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TJ about customer experience.

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So if you're looking for a high quality
trade printer for banners, wraps,

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and other printed graphics that your
customers throw at you, check out

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GCI Digital imaging@printgci.com.

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Alright guys, welcome back to the next
edition of the Better Sign Shop podcast.

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Apparently we need an IT guy, so
if you're out there, you are it.

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You know how to rework audio and.

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Technological equipment,
please hit us up because we are

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struggling to get it together here.

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But as always, I am joined by my
friends and co-hosts, Peter, the

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sign Shop, Yoda Uni's up y'all.

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How are you, Pete And hey Peter, Mr.

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Magic Mike, the Corll King.

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All right.

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Is that what we're settling on?

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Is that, is that cool for you?

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Are you good with that?

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It's, it's,

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it's better than the sign, Jimmy Chaga.

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So, yeah, I'm cool with it.

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We're gonna roll with
the Corll King Magic.

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I, I agree.

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I agree.

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It's it better than the sign Chimichanga.

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If it was my nickname, I would want
it to be Magic Mike, the Corre King.

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It's a pretty badass nickname.

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Really?

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I mean, like, I feel
like some street cred.

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Was it right?

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Like, yeah.

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Yeah.

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I'm gonna get you one of
those standup like poles.

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That you would like a tension mount
between the, the floor and the ceiling.

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Maybe we would get you on one of
those fail videos where you spin

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around and just fall and like take
out your whole bookcase or something.

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Uh,

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you know, if you send me
a stripper pole, I will.

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I'll

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be on it.

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Let's do it.

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Oh, goodness.

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Oh, I, it feels like it's been a couple
weeks since we've all been together.

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Uh, we don't have a ton of time
to catch up here because we've

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experienced technical difficulties,
but anything important you guys

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wanted to share before we jump
right into our guest for this week,

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who is our guest this week?

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I'm glad you asked.

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Our guest this week is Brad Rapon.

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He is the owner of Trade Wraps.

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It's a wrap shop in Virginia.

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And, uh, for whatever reason, he is
also decided to build his own CRM system

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and sell it to sign and wrap shops.

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So curious to grill him about
that a little bit as well.

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I think it'll be a very
interesting conversation.

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Sounds

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fascinating.

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I I'm looking, I'm looking forward to it.

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I'm looking to, I I love a guy that's,
that has new tech or a new, or a new

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SAS program that's, that's
clearly exactly what we need.

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Is more tech here.

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More tech.

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We can't even figure out three
microphones and a headset.

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Why,

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why are we interviewing
somebody about tech when we

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can't figure out our own tech?

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It's a, it's a, a great question.

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Uh, okay, let's, let's solve like, why do

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I only hear you in my left ear?

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Can we

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solve that first

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before we get into wrap software?

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Can we get into like, why
I can't hear you right.

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Basic

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audio

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settings on your computer.

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I mean, seriously, we
need to be better at this.

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We stop at this.

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It's cuz Mike is on Windows.

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That's, that's all it is.

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Oh,

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well, I, I, I kind of went over
to the dark side two years ago

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and I never looked back a hundred
percent Windows a hundred percent.

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I was a PC user my entire life.

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And then when Corll Draw decided
to introduce the Mac version,

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I was like, I'm jumping shit.

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I'm

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out.

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That was the only thing holding
me to a PC was Carell Draw.

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Just, I just never needed to ever

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use a Mac.

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And then they introduced Carell for
Mac and was like, That's, see, I, Mike,

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I'm out.

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Mike hates the Corri Mac version though.

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He said it wasn't as good.

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Yeah,

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I I do too.

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It's not nearly as good as the PC
version, but it get you, you can get

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by, you can get by if the PC version's

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far better.

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Yeah.

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I, I tried to make the switch to a Mac a
couple years ago and for the same thing,

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like, cool on a PCs available or for
Mac is available now I'm gonna switch.

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And it was like the biggest
nightmare of my life.

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I think I'm the first person in Best Buy's
history to ever like, return a MacBook

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Pro.

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They

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looked at me like, we know how to do this.

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Yeah.

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Sorry, I'm getting, man.

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You know

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when there was this one time, there
was this one time you mentioned

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Best Buy, so I used to work for
Best Buy like way back in the day.

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I was using Corell Draw and I
was selling, I was in the PC

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department and I was selling, uh,
computers, like compact computers.

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That's how long ago this was?

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Oh, yeah.

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Nice.

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Oh, I was selling compact computers.

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Right.

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And you know, like there was
like the Mac and the app, and

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I was like, when is Carell Draw
ever gonna come out for the Mac?

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And it was like, never, never.

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This will never happen.

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I mean, it was like,

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there's this guy, uh, what's his face?

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Uh, Joe Diaz from Diaz, Shar.

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Mm-hmm.

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Yeah.

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He

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was

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a, he's like a big, uh, he was like

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a big mentor to me in,
in the design world.

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And he tells me, I, I saw him
in Atlantic City one day and he

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is like, it'll never be on Mac.

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Don't ever have to worry about it.

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It'll be a,

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it's a native PC app.

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And I'm like, all right, well,

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so I'm telling, I'm telling myself
that maybe I should just buy a Mac

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and like remote desktop into my pc and
then I get the best of both worlds.

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Or, and then somebody introduced me
to Parallels and I'm like, I could

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run Windows n Mac on a MacBook,
uh, um, windows N you know what?

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Whatever the name of the
operat system was on a Mac.

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And I'm like, that's

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awesome.

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That's my

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winning ticket.

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That though, led to me
saying, let me try it.

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Let me make this $2,000 investment.

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And I ended up returning a
Mac PC myself a week later.

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Or a Mac, excuse me.

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A Mac.

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A Mac computer.

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Uh, at that time it was the, uh,
the, I don't know, it looked like

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almost like a little pancake.

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It was like a piece.

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Mm-hmm.

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It was like, I forget what it was called.

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MacBook or something like that.

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I can't remember exactly what
it was called, but I returned

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it.

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So, there you have it.

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You, and you are not the
only one to ever return a

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Mac to, to Best Buy for

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Corll.

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Draw

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reasons.

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I feel a little better than that.

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Corll wasn't the only reason, but

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it was my only reason.

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Oh, I

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hated it was, it was just awful.

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All right, let's, uh, off the soapbox,
that was cool that you worked at Best Buy.

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I had a buddy that worked at Best Buy.

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We got this suite discount
on like the TVs and stuff.

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And

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do you man, I worked at
Radio Shack Circuit City

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and Best Buy.

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That's the, that's the back.

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And we still can't, we still
can't figure out the headsets.

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Right.

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All right.

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Let's bring on the guest know.

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We're back with our guest, Brad
Rapon, the owner of Trade Wraps

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and Torque c rm, the hottest news
CRM for the sign and Wrap market.

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Brad, happy to have you on, man.

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Thanks for joining us.

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Well, thank you for having me, gentlemen.

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I'm happy to be here.

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Yeah.

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So for everybody listening out there
who may not be familiar, why don't

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you give us some of your backstory?

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So

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some backstory on me, you know,
obviously my name's Brad Rapon.

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00:08:31,230 --> 00:08:35,985
Uh, I've been in the sign business
before, uh, I've had a sign shop, failed

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miserably, started trade wraps, so
that's where I am right at the moment.

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00:08:40,304 --> 00:08:43,304
So we have a, you know, 13
year vehicle wrap company doing

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commercial wraps and thriving there.

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00:08:45,855 --> 00:08:48,525
Looking to expand even
more through that venture.

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00:08:48,675 --> 00:08:54,225
You know, obviously I have created a
software called Torque crm, and now we're

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00:08:54,225 --> 00:08:55,995
promoting out to the sign and wrap world.

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00:08:56,535 --> 00:08:58,545
Okay, so let's start at,
let's start at the very

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beginning there.

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There's a lot to unpack.

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00:09:00,705 --> 00:09:00,885
Okay.

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00:09:01,755 --> 00:09:05,175
Uh, with, with, with being
as transparent as you

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00:09:05,175 --> 00:09:10,125
can, tell us about your first experience
in the sign business and why you got into

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00:09:10,125 --> 00:09:15,255
the business and what led to, you said
it failed, so what led to those failures?

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00:09:15,285 --> 00:09:17,205
What were the failures
and what led to them?

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00:09:17,745 --> 00:09:22,095
So, you know, like, like anybody who's
probably been in the signed world or,

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00:09:22,125 --> 00:09:25,425
you know, 90% of us actually come from.

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00:09:25,845 --> 00:09:26,835
A trade, right?

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00:09:27,045 --> 00:09:31,155
So we all like worked in the sign
business and then started a sign shop.

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00:09:31,155 --> 00:09:33,975
There's a small percentage out there
that just go in and buy a sign shop.

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00:09:33,975 --> 00:09:37,455
But I was one of those people that,
um, I'm a designer by trade, so like

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00:09:37,455 --> 00:09:41,955
my first design job was designing
tombstones, uh, which I absolutely loved.

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And they were using Omega composer and
a plotter to uh, do the tombstones, do

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00:09:50,025 --> 00:09:51,375
the sand blasting for the tombstones.

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00:09:51,375 --> 00:09:51,915
Mm-hmm.

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00:09:52,455 --> 00:09:57,885
And I wanted to, I guess, show people
more of my portfolio to be more commercial

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00:09:57,915 --> 00:10:00,765
rather than be like, Hey, let's go down to
the cemetery and check out my portfolio.

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00:10:01,515 --> 00:10:02,715
You know, that's always a good one.

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00:10:02,715 --> 00:10:02,895
Right.

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00:10:03,915 --> 00:10:04,035
It's

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00:10:04,035 --> 00:10:04,725
a tough sell to

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00:10:04,725 --> 00:10:05,385
be honest.

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00:10:05,385 --> 00:10:06,135
Like Yeah.

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00:10:06,135 --> 00:10:06,675
Right.

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00:10:06,675 --> 00:10:10,815
So I jumped into the sign world
because the sign world at the

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00:10:10,815 --> 00:10:14,685
time was using, you know, a mug,
composer or something similar to it.

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00:10:15,255 --> 00:10:17,565
And, uh, plotters, which
I was familiar with.

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00:10:17,565 --> 00:10:20,895
So I wanted to do more commercial
design work, so I got into a couple

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00:10:20,895 --> 00:10:22,695
sign shops, bounced around a little bit.

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00:10:23,460 --> 00:10:24,420
I learned lots.

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00:10:24,450 --> 00:10:28,650
Uh, ended up managing a couple sign shops
and then just felt like I peaked and I

251
00:10:28,650 --> 00:10:30,330
always wanted more and very ambitious.

252
00:10:30,780 --> 00:10:32,460
So I started my own sign shop.

253
00:10:33,300 --> 00:10:38,430
And the problem with that is, is that
we all start a business because we're

254
00:10:38,430 --> 00:10:40,770
good at doing the art of it, right?

255
00:10:40,800 --> 00:10:42,180
Doing the work.

256
00:10:42,660 --> 00:10:46,320
But what I was terrible at and
what I didn't know that I know

257
00:10:46,320 --> 00:10:48,720
now is I was terrible at business.

258
00:10:50,100 --> 00:10:54,150
I was terrible at everything else
besides like actually, uh, doing the

259
00:10:54,150 --> 00:10:58,290
signs and managing a small sign shop,
which I wa at the time, even saying

260
00:10:58,295 --> 00:11:01,350
managing a sign shop, looking back at
that, I even wasn't even a good leader.

261
00:11:01,860 --> 00:11:03,000
Like I wasn't a good manager.

262
00:11:03,005 --> 00:11:03,810
I wasn't a good leader.

263
00:11:04,260 --> 00:11:04,980
So ultimately

264
00:11:04,980 --> 00:11:07,170
that's what, what was the
name of your first side shop?

265
00:11:07,890 --> 00:11:07,920
Oh

266
00:11:08,160 --> 00:11:12,360
God, it heard to even say it
honestly, it was called impact signs.

267
00:11:13,740 --> 00:11:14,560
So it was terrible.

268
00:11:14,560 --> 00:11:15,510
Impact signs,

269
00:11:16,020 --> 00:11:16,740
signs that

270
00:11:16,740 --> 00:11:18,120
make a impact.

271
00:11:19,590 --> 00:11:20,520
So something like that.

272
00:11:20,580 --> 00:11:21,900
Creating solutions that

273
00:11:21,900 --> 00:11:22,560
hit hard.

274
00:11:23,085 --> 00:11:24,915
Honestly, I, I've heard worse.

275
00:11:25,575 --> 00:11:26,145
At least it wasn't.

276
00:11:26,145 --> 00:11:27,915
No, I've heard, I've heard Brad signs.

277
00:11:28,005 --> 00:11:30,795
It's like, honestly, that's
what I was expecting.

278
00:11:30,795 --> 00:11:34,635
I was expecting like
baldhead signs or Brad signs.

279
00:11:34,640 --> 00:11:36,135
Signs and tombstones.

280
00:11:36,735 --> 00:11:38,445
Yeah, yeah, exactly.

281
00:11:38,445 --> 00:11:39,975
No, there was plenty of those around here.

282
00:11:39,975 --> 00:11:43,605
There was like a lot of people with names
and then signs and I didn't want that.

283
00:11:44,595 --> 00:11:46,815
So I tried to make like an
actual, like company, but I

284
00:11:46,815 --> 00:11:47,685
didn't know anything about it.

285
00:11:47,685 --> 00:11:49,725
So all I was terrible at it.

286
00:11:49,725 --> 00:11:50,295
And I failed.

287
00:11:50,300 --> 00:11:54,705
I did it for two years, struggled
massively, and like I failed miserably.

288
00:11:55,005 --> 00:11:57,975
And, um, it was definitely
a blow to the ego.

289
00:11:58,275 --> 00:11:58,815
More details.

290
00:11:59,265 --> 00:11:59,955
More details.

291
00:11:59,960 --> 00:12:05,055
Like what, what, what two years into
it, like what was the, the point where

292
00:12:05,055 --> 00:12:08,025
you're like, this is not working at all.

293
00:12:08,745 --> 00:12:08,895
Like,

294
00:12:09,315 --> 00:12:14,205
well, I think after like my first year,
um, of struggling so bad, I was kind of

295
00:12:14,205 --> 00:12:18,105
conflicted with should I give up now?

296
00:12:18,825 --> 00:12:21,735
Or should I keep pressing
and strive for success?

297
00:12:21,735 --> 00:12:26,625
Like, and I kept just like pushing and
pushing cuz I just wa I was determined

298
00:12:26,630 --> 00:12:30,285
not to give up because I feel like if I
gave up, especially at that time, like,

299
00:12:31,125 --> 00:12:34,815
you know, in my younger years there, you
know, I was heavily into martial arts.

300
00:12:34,820 --> 00:12:37,995
So everything I did was,
I was very headstrong.

301
00:12:37,995 --> 00:12:41,415
I was very confident what I did, if I took
on something, I finished it to the end.

302
00:12:41,985 --> 00:12:45,705
And this was just one of those things
that I was, I was losing, you know,

303
00:12:45,765 --> 00:12:47,505
I wasn't making good enough sales.

304
00:12:47,565 --> 00:12:49,605
Um, I wasn't being profitable.

305
00:12:50,355 --> 00:12:52,905
I didn't understand business itself.

306
00:12:53,115 --> 00:12:57,765
Um, anytime I tried to get help with
it, it just went down a backwards way.

307
00:12:57,765 --> 00:13:01,665
So Did you detail that employees
Pretty much at the time?

308
00:13:02,055 --> 00:13:03,465
I did have some at the time.

309
00:13:03,465 --> 00:13:03,585
Yeah.

310
00:13:03,590 --> 00:13:04,785
I wouldn't say anything crazy.

311
00:13:04,785 --> 00:13:06,885
Like I'd have like a guy
working in the back with me,

312
00:13:06,885 --> 00:13:09,285
maybe a designer at the time.

313
00:13:09,290 --> 00:13:10,935
I've tried to hire salespeople.

314
00:13:11,025 --> 00:13:12,675
Always failed miserably on that sense.

315
00:13:12,675 --> 00:13:14,895
So I wasn't a good manager.

316
00:13:15,435 --> 00:13:16,785
Um, I wasn't a good leader.

317
00:13:17,564 --> 00:13:18,854
I wasn't good at business.

318
00:13:19,214 --> 00:13:21,824
Actually, looking back at it, I wasn't
even good at selling signs apparently.

319
00:13:21,854 --> 00:13:26,594
So, so it was just a, and at that time in
my area, so I'm up in near the DC area,

320
00:13:26,594 --> 00:13:30,525
so there was, at that time there was
just a lot of sign shops popping up too.

321
00:13:30,944 --> 00:13:34,305
So it was like, back in the, the
franchise days, there was a lot

322
00:13:34,305 --> 00:13:35,775
of franchises that popped up.

323
00:13:35,805 --> 00:13:38,895
And so there was a lot of
those things happening.

324
00:13:38,895 --> 00:13:41,295
So there was a lot of options for
people, and it was a race to the

325
00:13:41,295 --> 00:13:43,935
bottom, and I was one of those people.

326
00:13:45,314 --> 00:13:46,724
All right, so like, let's

327
00:13:47,535 --> 00:13:48,405
put a date on it.

328
00:13:48,714 --> 00:13:51,344
I, I hate to like date
ourselves here, but like,

329
00:13:51,795 --> 00:13:52,334
let's see,

330
00:13:52,844 --> 00:13:54,704
9, 8, 7.

331
00:13:55,454 --> 00:13:57,795
So this is like 2007.

332
00:13:58,334 --> 00:13:58,665
Okay.

333
00:13:59,744 --> 00:14:01,935
Right around that time,

334
00:14:02,295 --> 00:14:05,055
right before the, uh, housing crash.

335
00:14:05,865 --> 00:14:06,015
Yeah.

336
00:14:06,015 --> 00:14:07,605
And that, that played a part in it too.

337
00:14:07,605 --> 00:14:10,335
But obviously I'm not one of
those guys at this point who used

338
00:14:10,335 --> 00:14:11,745
those types of things as excuses.

339
00:14:11,745 --> 00:14:13,575
But there was a lot going on at that time.

340
00:14:13,575 --> 00:14:17,445
A lot of people were pulling back in
business, so like, trying to sell it to

341
00:14:17,445 --> 00:14:19,065
businesses would got to be very difficult.

342
00:14:19,725 --> 00:14:23,265
Um, and obviously the people who were
in the game longer, who had a better

343
00:14:23,265 --> 00:14:27,135
customer base, and I, I have weathered
the storm before, definitely knew how

344
00:14:27,135 --> 00:14:31,635
to navigate those waters that I didn't
as like a little jet ski in a big ocean.

345
00:14:31,635 --> 00:14:35,955
So, so after that, after that massive
failure, I bounced around doing, uh,

346
00:14:36,015 --> 00:14:41,115
vehicle wrap installations for a while
and eventually started trade wraps.

347
00:14:41,265 --> 00:14:43,365
And this was like my second.

348
00:14:44,609 --> 00:14:46,560
My second chance at doing it right.

349
00:14:46,589 --> 00:14:51,719
And the reason why I did that was because
everybody in around here all did signs,

350
00:14:52,140 --> 00:14:54,239
but they all had like a specialty.

351
00:14:54,270 --> 00:14:56,880
So like everybody did everything,
but like this guy did channel

352
00:14:56,880 --> 00:15:01,079
letters and like this guy did
banners, but nobody was doing raps.

353
00:15:01,109 --> 00:15:03,120
They all said they did
raps, nobody was doing raps.

354
00:15:03,120 --> 00:15:05,189
And again, I'm one of those
people that's hardheaded.

355
00:15:05,280 --> 00:15:10,140
So if it's hard, I feel like I should
do it because nobody else is doing it.

356
00:15:10,709 --> 00:15:15,390
So I started down the wrap game and
with my design background, I wanted

357
00:15:15,390 --> 00:15:20,400
to be, you know, the, the shop that
did the better designs, the better

358
00:15:20,405 --> 00:15:22,170
material, and the better installs.

359
00:15:22,500 --> 00:15:26,040
So, and we focused heavily
on commercial vehicle apps.

360
00:15:26,849 --> 00:15:27,209
Nice.

361
00:15:28,260 --> 00:15:28,680
Go for it.

362
00:15:28,680 --> 00:15:29,040
Mike.

363
00:15:29,459 --> 00:15:30,599
I you're deep in thought.

364
00:15:32,880 --> 00:15:38,579
Well, after, after failing like
that sign business, I think we

365
00:15:38,579 --> 00:15:39,660
all kinda consider the sign the.

366
00:15:42,840 --> 00:15:44,830
What made you wanna get back
on the horse and try again?

367
00:15:45,510 --> 00:15:47,730
You know, essentially in the
same, same business, same

368
00:15:47,730 --> 00:15:48,150
industry,

369
00:15:49,410 --> 00:15:52,170
you know, was it like to
prove, to prove yourself

370
00:15:52,260 --> 00:15:53,010
that you could do it?

371
00:15:54,270 --> 00:15:54,690
Yeah.

372
00:15:54,900 --> 00:15:56,820
Um, yes.

373
00:15:56,880 --> 00:16:00,930
Uh, it was, you know, before I felt
like I peaked and I just jumped in.

374
00:16:00,930 --> 00:16:01,770
I didn't know anything.

375
00:16:01,775 --> 00:16:06,450
And obviously it's kinda like,
uh, your, your education, right?

376
00:16:06,450 --> 00:16:07,830
People go to college to learn stuff.

377
00:16:08,340 --> 00:16:11,490
That was pretty much for my college
right there, like massive failure.

378
00:16:11,910 --> 00:16:15,570
And I learned a lot from that failure,
which as long as we're learning from

379
00:16:15,570 --> 00:16:16,650
it, it's technically not a failure.

380
00:16:16,650 --> 00:16:21,240
At the time, it definitely felt like a
f failure, like it huge blow to my ego.

381
00:16:21,240 --> 00:16:25,170
Like, uh, looking back at it, you know,
nowadays, like talking about anxiety,

382
00:16:25,170 --> 00:16:26,400
depression and stuff is pretty normal.

383
00:16:26,400 --> 00:16:30,060
Back then, I was probably massively
depressed through all that stuff,

384
00:16:30,090 --> 00:16:32,550
you know, feeling like a failure
for everything that we did.

385
00:16:33,000 --> 00:16:37,710
So getting back on the horse, it was
definitely more of a, I can do this

386
00:16:37,710 --> 00:16:38,880
and I want to do it differently.

387
00:16:40,200 --> 00:16:44,940
I wanna build an actual business,
not just, I guess the place to

388
00:16:44,940 --> 00:16:47,640
get something done or to, to try
to just be creative, like I wanna

389
00:16:47,640 --> 00:16:48,840
build like an actual business.

390
00:16:49,230 --> 00:16:52,650
And it was something more specialty.

391
00:16:53,340 --> 00:16:55,440
It was a little bit harder to
sell at the time because around

392
00:16:55,440 --> 00:16:58,050
here there weren't a lot of people
getting like vehicle wraps done.

393
00:16:58,080 --> 00:16:58,620
There were a few.

394
00:16:59,820 --> 00:17:01,800
So it was definitely more of
a challenge to go that way.

395
00:17:01,800 --> 00:17:05,130
And yeah, I did have that chip
on my shoulder to get it done.

396
00:17:06,060 --> 00:17:07,740
That's still what drives
me today, honestly.

397
00:17:07,740 --> 00:17:10,980
It's like I, I still look at that
as it's still something that's there

398
00:17:10,980 --> 00:17:16,890
that I do not want to go back to
and I can't let that go, honestly.

399
00:17:18,120 --> 00:17:18,690
So what did

400
00:17:18,690 --> 00:17:21,540
you do differently, like
the second time around?

401
00:17:21,600 --> 00:17:26,040
Like was it like from the start,
like, Hey, I'm gonna like totally

402
00:17:26,040 --> 00:17:33,630
go 180 of where I was previously,
or like how, like what was the.

403
00:17:34,575 --> 00:17:36,225
Hey, I'm gonna give this another shot.

404
00:17:36,230 --> 00:17:39,375
Like what were the next steps that
you took to actually like, Hey, I'm

405
00:17:39,375 --> 00:17:40,754
gonna build a business this time.

406
00:17:40,754 --> 00:17:42,465
Like I'm gonna do this differently.

407
00:17:43,304 --> 00:17:45,195
So that's, that's, that's a
great, great thing to ask.

408
00:17:45,195 --> 00:17:49,995
So the way I kind of, the way, the
way it kind of shaped up was, so when

409
00:17:50,000 --> 00:17:52,635
I first did my first business, right,
I went out, I did the right thing,

410
00:17:52,635 --> 00:17:57,465
got the loans, lots of loans, got the
printers, got got, got everything right

411
00:17:57,825 --> 00:17:59,865
to just do a whole like shop startup.

412
00:18:00,254 --> 00:18:04,814
This time around I was gonna start
leveraging other people's printers

413
00:18:05,145 --> 00:18:08,655
and buy the material from them
and kind of start off slowed.

414
00:18:08,865 --> 00:18:11,564
Cuz I honestly, I still didn't even
really believe in myself at that moment.

415
00:18:11,925 --> 00:18:12,314
Right?

416
00:18:12,945 --> 00:18:17,804
Um, it was more of like, hey, I had people
asking for wraps to be done, you know?

417
00:18:17,804 --> 00:18:20,925
Cause they would see me doing it at
other people's bays and then they would

418
00:18:20,925 --> 00:18:22,544
be showing it off to their friends.

419
00:18:22,544 --> 00:18:24,764
And then their friends have
businesses and they're like, well,

420
00:18:24,764 --> 00:18:26,294
hey, why does this one look so good?

421
00:18:27,075 --> 00:18:28,245
And why don't mine look that way?

422
00:18:28,245 --> 00:18:29,775
And I'm like, well, because
I'm doing it, you know?

423
00:18:29,865 --> 00:18:33,375
So it kind of just became like, still
I was in between a bunch of stuff.

424
00:18:33,375 --> 00:18:37,005
So it kind of just became, hey, well I'm
gonna go get the prints made and then

425
00:18:37,005 --> 00:18:38,985
I'm going to install them at your bay.

426
00:18:40,245 --> 00:18:41,925
And so that's kind of
the soft space there.

427
00:18:41,925 --> 00:18:43,155
So I didn't have to have any loans.

428
00:18:43,785 --> 00:18:45,285
I could install it really quick.

429
00:18:45,705 --> 00:18:50,055
Um, with quality, I could do the
design myself, put the graphics on and

430
00:18:50,055 --> 00:18:51,525
then get paid right after it's done.

431
00:18:51,525 --> 00:18:54,195
So it was a way for me to kind of
generate cash and start paying off

432
00:18:54,195 --> 00:18:55,425
some of my debts that I occurred.

433
00:18:56,925 --> 00:18:58,005
In that process.

434
00:18:58,005 --> 00:19:02,565
I ended up meeting somebody who,
it was an HB business owner and

435
00:19:02,570 --> 00:19:04,215
we ended up partnering on this.

436
00:19:04,875 --> 00:19:08,505
And it was really start off
just to wrap his vehicles cuz

437
00:19:08,505 --> 00:19:09,855
he had so many to get done.

438
00:19:10,005 --> 00:19:12,225
And so he kind of wanted to have
his own in-house crew there.

439
00:19:12,825 --> 00:19:12,975
Oh wow.

440
00:19:12,980 --> 00:19:13,095
Wow.

441
00:19:13,095 --> 00:19:16,995
And so it was a way for me also
to offset that risk and depend

442
00:19:17,000 --> 00:19:20,355
on his, uh, business knowledge.

443
00:19:20,835 --> 00:19:25,695
And during our course of doing
this, you know, Just because you

444
00:19:25,695 --> 00:19:28,515
own one business doesn't mean
that you can run another business.

445
00:19:28,845 --> 00:19:30,285
So I learned a ton from him.

446
00:19:30,795 --> 00:19:34,725
But running a vehicle wrap
shop or a sign shop, like an

447
00:19:34,875 --> 00:19:36,765
HVAC C shop, just doesn't work.

448
00:19:38,325 --> 00:19:44,085
So we had to restructure on some
things, and I took over learning more

449
00:19:44,085 --> 00:19:47,115
about leadership, learning more about
business and those types of things.

450
00:19:47,625 --> 00:19:51,375
And it wasn't until probably like
five years in that I actually

451
00:19:51,375 --> 00:19:54,015
did that, like five years in.

452
00:19:54,015 --> 00:19:56,415
It was like, the goal for me
was to be like, I just wanna

453
00:19:56,415 --> 00:19:57,525
get to a million dollar shop.

454
00:19:58,215 --> 00:19:58,545
Right?

455
00:19:58,815 --> 00:20:01,545
If I got to a million dollar
shop, I would feel successful.

456
00:20:01,550 --> 00:20:03,525
Especially after failing miserably, right?

457
00:20:03,795 --> 00:20:04,035
Yeah.

458
00:20:04,425 --> 00:20:04,785
Pretty common.

459
00:20:04,785 --> 00:20:07,115
So being a million dollar
shop, I would feel successful

460
00:20:07,115 --> 00:20:08,445
for everybody, I think in the industry.

461
00:20:08,925 --> 00:20:09,645
Like, Hey, what was that?

462
00:20:09,645 --> 00:20:13,215
If I, I said, I think it's a pretty common
thread for most people in the industry,

463
00:20:13,575 --> 00:20:17,595
especially like the smaller shops,
like, Hey, if I hit a million dollars in

464
00:20:17,595 --> 00:20:20,535
sales, like everything's, it'll be gravy.

465
00:20:20,535 --> 00:20:21,105
Like everything

466
00:20:21,105 --> 00:20:21,675
will be fine.

467
00:20:22,725 --> 00:20:25,635
Yeah, and let me touch on
that too, because this, this

468
00:20:25,635 --> 00:20:26,865
was, this was huge for me.

469
00:20:26,865 --> 00:20:28,815
So I had that same mentality, right?

470
00:20:29,055 --> 00:20:31,965
If I hit a million dollars in
revenue, I will be successful.

471
00:20:32,385 --> 00:20:36,345
And so what I ended up doing is I
ended up putting everything on my back

472
00:20:36,405 --> 00:20:38,055
and pushing and pushing and pushing.

473
00:20:38,085 --> 00:20:41,025
Yes, I was hiring people,
yes, I was training people.

474
00:20:41,385 --> 00:20:43,905
I still, at this point, was
probably not a good leader.

475
00:20:44,325 --> 00:20:45,615
Oh, I definitely was not a good leader.

476
00:20:46,215 --> 00:20:48,585
I was definitely way better
at selling than I was before.

477
00:20:48,705 --> 00:20:52,365
And I had a great customer base, so I
ended up just putting everything on my

478
00:20:52,365 --> 00:20:55,395
back and pushing and pushing and pushing
to get to that million dollar mark.

479
00:20:55,725 --> 00:20:56,355
And I hit it.

480
00:20:56,805 --> 00:21:01,755
And when I hit it, I'm li I feel like
I'm standing there, I'm tired, I'm

481
00:21:01,755 --> 00:21:06,585
exhausted, and I'm looking at everything
and absolutely nothing is different.

482
00:21:07,845 --> 00:21:08,295
Nothing.

483
00:21:09,705 --> 00:21:13,125
And I felt failure creeping in
again because I felt like in

484
00:21:13,125 --> 00:21:15,945
my head, if I hit that number,
things are gonna be different.

485
00:21:16,455 --> 00:21:17,115
And it wasn't.

486
00:21:17,205 --> 00:21:18,075
It wasn't different at all.

487
00:21:18,825 --> 00:21:21,765
And I'm looking at like the employees
that I have had at the time.

488
00:21:23,160 --> 00:21:25,650
I'm just like, these people
hate me and I hate them.

489
00:21:26,550 --> 00:21:28,650
Like, what am I actually building here?

490
00:21:28,770 --> 00:21:29,730
What am I actually doing?

491
00:21:29,730 --> 00:21:32,940
And I said, well, maybe if I
try to get 2 million, maybe

492
00:21:32,940 --> 00:21:33,990
things will be different then.

493
00:21:33,995 --> 00:21:36,930
And then I thought about how
much more work that would be and

494
00:21:36,930 --> 00:21:38,370
how exhausting that's gonna be.

495
00:21:39,060 --> 00:21:42,060
And that's when I realized that I
had to actually change my approach to

496
00:21:42,060 --> 00:21:47,100
everything and start learning more about
business and leadership training and

497
00:21:47,105 --> 00:21:50,250
bringing the right people on to help
me actually move this business forward.

498
00:21:50,940 --> 00:21:52,170
Cuz it can't all be me.

499
00:21:53,370 --> 00:21:54,570
It can't all run through me.

500
00:21:54,629 --> 00:21:57,510
It's gotta run through other
people to actually be scalable.

501
00:21:58,110 --> 00:22:01,620
So I spent a lot of time doing
that and since then I've definitely

502
00:22:01,620 --> 00:22:04,650
created some massive processes and
training in my business that has

503
00:22:04,650 --> 00:22:06,240
definitely helped scale massively.

504
00:22:07,080 --> 00:22:08,400
So everything's going good.

505
00:22:08,400 --> 00:22:08,730
Now

506
00:22:12,180 --> 00:22:15,480
that's, uh, I guess hindsight is 2020.

507
00:22:15,629 --> 00:22:18,690
Like you see very self-aware now, which
is a a hundred percent a good thing.

508
00:22:19,290 --> 00:22:21,720
Uh, like at that moment of.

509
00:22:23,040 --> 00:22:29,400
Like, Hey, this is, I hit that $1 million
mark and it just didn't feel great.

510
00:22:29,400 --> 00:22:33,060
Like, what were, what were the
next like steps that you took

511
00:22:33,510 --> 00:22:37,320
after you realized like, Hey, I've
got to make a big change here.

512
00:22:37,560 --> 00:22:39,540
Like, what was like the
first one or two steps?

513
00:22:40,260 --> 00:22:43,650
So I remember sitting in this office
where we're at, and so I recently

514
00:22:43,650 --> 00:22:44,700
had a daughter at that time.

515
00:22:45,180 --> 00:22:49,410
And you know, I'm still working super
late, I'm busting my ass, working

516
00:22:49,410 --> 00:22:53,580
weekends, working nights, and I'm sitting
in here and I'm just like, my daughter's

517
00:22:53,580 --> 00:22:54,690
never gonna know who the hell I am.

518
00:22:55,620 --> 00:22:55,980
Right?

519
00:22:55,980 --> 00:22:58,230
And so that was one of the pivotal
chains I needed cuz I needed

520
00:22:58,230 --> 00:22:59,880
to actually duplicate myself.

521
00:23:00,900 --> 00:23:04,260
So I started just like thinking like,
look, I just need to learn more.

522
00:23:04,350 --> 00:23:09,090
I mean, I, I, I don't consider
myself like book smart, but

523
00:23:09,090 --> 00:23:11,160
I can learn anything, right?

524
00:23:11,160 --> 00:23:12,870
So I just started like googling, like I.

525
00:23:13,515 --> 00:23:18,375
Business classes or seminars or something
just to like, just get me something.

526
00:23:19,005 --> 00:23:21,945
Um, I ended up going down,
ended up signing up for Tony

527
00:23:21,950 --> 00:23:23,265
Robbins Business Mastery.

528
00:23:24,045 --> 00:23:26,685
I went down that path, learned a ton.

529
00:23:26,745 --> 00:23:29,235
Ended up hiring coaches to help me.

530
00:23:29,535 --> 00:23:30,795
Business coaches in general.

531
00:23:31,095 --> 00:23:33,675
Ended up hiring specialty coaches
in certain areas that I needed

532
00:23:33,675 --> 00:23:36,345
more, more specialized help with.

533
00:23:36,345 --> 00:23:39,735
Like I hired a fantastic hiring
coach, which definitely helped

534
00:23:39,735 --> 00:23:41,085
my game on hiring people.

535
00:23:41,565 --> 00:23:46,185
Highly recommend that cuz that is a
skill, definitely a skill that everybody

536
00:23:46,185 --> 00:23:47,775
needs to know cuz it is a skill.

537
00:23:48,165 --> 00:23:49,965
So just massive personal development.

538
00:23:50,085 --> 00:23:55,065
And the biggest pill that I had to swallow
that most people do in this case is that,

539
00:23:55,305 --> 00:23:58,275
especially when it comes to like your
team and stuff, how many times do you

540
00:23:58,275 --> 00:23:59,445
guys hear everybody say like, oh good.

541
00:23:59,445 --> 00:23:59,685
Help's.

542
00:23:59,685 --> 00:24:02,625
Hard to find, can't find them.

543
00:24:02,715 --> 00:24:03,285
Everybody in

544
00:24:03,285 --> 00:24:04,155
the sun industry

545
00:24:04,155 --> 00:24:06,495
says, I need, I need
people can't find them.

546
00:24:07,005 --> 00:24:10,065
And if I, if I bring them on and I
train 'em, they just leave right?

547
00:24:11,445 --> 00:24:14,835
The biggest pill you have to swallow is
that the reason why you're having trouble

548
00:24:14,835 --> 00:24:19,005
attracting the right people, keeping
the right people is because of you.

549
00:24:19,875 --> 00:24:20,715
It's leadership.

550
00:24:20,745 --> 00:24:26,865
It's not, it's not the hiring, it's not
the employee market or the pool, it's you.

551
00:24:27,115 --> 00:24:30,345
And that was the biggest pill I had to
swallow is cause I had to go through

552
00:24:30,345 --> 00:24:34,365
some massive personal development on
my end as far as learning my personal

553
00:24:34,365 --> 00:24:40,035
growth on who I am and how I can treat
others better and be a leader for them,

554
00:24:40,215 --> 00:24:43,935
to give them all the tools necessary to
be the best version of themself for me.

555
00:24:44,625 --> 00:24:50,955
You guys are nodding your heads, Pete, a
way for you to like jump in where you at?

556
00:24:50,955 --> 00:24:51,375
How much

557
00:24:51,705 --> 00:24:53,325
I'm taking so many notes,

558
00:24:54,555 --> 00:24:55,605
taking so many notes.

559
00:24:55,665 --> 00:24:57,045
Uh, no, no.

560
00:24:57,225 --> 00:24:58,215
In all honesty.

561
00:24:58,275 --> 00:25:04,455
Um, being a business consultant,
being a franchise consultant,

562
00:25:05,310 --> 00:25:06,570
And a sign shop consultant.

563
00:25:06,570 --> 00:25:07,170
There's a lot,

564
00:25:07,260 --> 00:25:10,770
there's a lot there that resonates
with me on multiple levels.

565
00:25:10,770 --> 00:25:11,700
So the first is, is

566
00:25:11,700 --> 00:25:13,290
that you wrote, you said

567
00:25:13,295 --> 00:25:16,680
something, you know, just because
you open up one business doesn't

568
00:25:16,685 --> 00:25:17,820
mean you should open up another.

569
00:25:18,450 --> 00:25:21,540
And that one and that one kind of,
I'm not gonna give you too much

570
00:25:21,545 --> 00:25:24,210
pushback, but I do want, we do want
you to know I disagree with that.

571
00:25:24,900 --> 00:25:25,260
Okay.

572
00:25:25,770 --> 00:25:27,420
Well, and no, well, let's, lemme clarify.

573
00:25:27,450 --> 00:25:30,510
It's not to open another, you
can't open another, right.

574
00:25:30,990 --> 00:25:34,260
It's just that just because you're
successful in one industry doesn't

575
00:25:34,265 --> 00:25:37,080
mean that you're automatically going
to be successful in another industry.

576
00:25:37,320 --> 00:25:39,600
If you're applying the same
principles as that one.

577
00:25:39,600 --> 00:25:43,380
If you can apply business
principles, that's different story.

578
00:25:44,850 --> 00:25:45,030
Okay.

579
00:25:45,030 --> 00:25:48,790
That I will agree with then thank
you for clarifying that because Yeah.

580
00:25:49,410 --> 00:25:53,070
You know, look, you, first of
all, tremendous kudos to you

581
00:25:53,070 --> 00:25:54,390
for being open and honest.

582
00:25:54,395 --> 00:25:57,990
You must be real comfortable with
your past in order to talk about

583
00:25:58,050 --> 00:25:59,760
this in, in a public setting.

584
00:25:59,760 --> 00:26:01,920
So kudos to you for sharing that story.

585
00:26:02,220 --> 00:26:03,060
Hopefully there are

586
00:26:03,060 --> 00:26:03,540
some,

587
00:26:04,650 --> 00:26:05,640
Uh, sign shop.

588
00:26:05,760 --> 00:26:07,500
In fact, I actually know some of them.

589
00:26:07,590 --> 00:26:12,000
I actually know a lot of sign shop owners
that have very little business sense.

590
00:26:12,060 --> 00:26:12,570
Okay.

591
00:26:13,290 --> 00:26:15,510
And a lot, it's, it's.

592
00:26:16,560 --> 00:26:17,909
It's not something to laugh at.

593
00:26:17,909 --> 00:26:18,480
Don't laugh.

594
00:26:18,480 --> 00:26:19,439
I, I'm not, don't laugh.

595
00:26:19,439 --> 00:26:19,679
No, I'm

596
00:26:19,679 --> 00:26:20,139
just, I'm just laughing.

597
00:26:20,139 --> 00:26:20,610
It's not something

598
00:26:20,610 --> 00:26:20,669
to

599
00:26:20,820 --> 00:26:22,230
laugh at because I, I, you'd be

600
00:26:22,230 --> 00:26:23,189
surprised.

601
00:26:23,250 --> 00:26:24,060
You'd be surprised.

602
00:26:24,060 --> 00:26:24,240
It's true.

603
00:26:24,240 --> 00:26:24,840
Hold on a second.

604
00:26:24,840 --> 00:26:27,990
You'd be surprised with how
many people get into this.

605
00:26:27,990 --> 00:26:31,290
We, we talked about it before on another
podcast or two, like the Emith method.

606
00:26:31,470 --> 00:26:31,560
Mm-hmm.

607
00:26:31,620 --> 00:26:35,820
How many people think that they can get
into business because they think they

608
00:26:35,820 --> 00:26:37,290
could do it better than their boss?

609
00:26:37,379 --> 00:26:40,230
Like, that's not, that is not
a reason to get into business.

610
00:26:40,230 --> 00:26:43,830
So I, I, kudos to you, Brad, for,
for mentioning that, for bringing

611
00:26:43,830 --> 00:26:46,560
that up because you are a victim of

612
00:26:46,740 --> 00:26:49,139
what most people try to do, you know?

613
00:26:49,139 --> 00:26:52,320
And, and the fact is, is that you have
the wherewithal to actually acknowledge

614
00:26:52,350 --> 00:26:54,540
it, learn from it is the key to it.

615
00:26:54,659 --> 00:26:59,610
And then that's what's leading you into
this next, uh, venture of yours, which I'm

616
00:26:59,610 --> 00:27:01,950
really excited to hear about by the way.

617
00:27:02,760 --> 00:27:02,970
But

618
00:27:02,970 --> 00:27:03,689
nonetheless,

619
00:27:03,720 --> 00:27:06,510
you have stopped, first of all, your
journey to getting into trade wraps.

620
00:27:06,510 --> 00:27:07,500
I have a quick question there.

621
00:27:07,500 --> 00:27:08,100
How did you get

622
00:27:08,100 --> 00:27:08,580
that name?

623
00:27:09,555 --> 00:27:13,815
Well, it came because, um, my partner
at the time gave it that name.

624
00:27:14,415 --> 00:27:17,835
Um, and that was because we were
doing, he was in the H V A C realm.

625
00:27:17,865 --> 00:27:18,435
Yeah, yeah.

626
00:27:18,435 --> 00:27:18,675
Right.

627
00:27:18,695 --> 00:27:19,395
So he's in trades.

628
00:27:19,395 --> 00:27:22,305
So the idea, the idea was
to go after the trades.

629
00:27:22,365 --> 00:27:22,605
Right.

630
00:27:22,605 --> 00:27:22,905
Okay.

631
00:27:23,715 --> 00:27:25,635
And that's, we've done that very strongly.

632
00:27:25,635 --> 00:27:27,675
And it's been, it's been good.

633
00:27:27,945 --> 00:27:31,185
So your great relationships,
so you are, yeah.

634
00:27:31,185 --> 00:27:31,305
You

635
00:27:31,305 --> 00:27:35,655
go from impact signs, which, but
you know, listen, it's a good name.

636
00:27:35,745 --> 00:27:37,155
It's not the worst name I've ever heard.

637
00:27:37,815 --> 00:27:41,504
And you go to trade wraps,
which is very niche.

638
00:27:41,685 --> 00:27:46,215
You're talking about one service
for one type of industry.

639
00:27:46,455 --> 00:27:50,115
Now, I'm not saying, uh, the
trades is not one industry.

640
00:27:50,115 --> 00:27:55,605
The trades is multiple industries,
but it's a vertical that is blue

641
00:27:55,605 --> 00:28:00,315
collar trades, you know, it's, it's,
uh, electricians, plumbers, HVAC

642
00:28:00,645 --> 00:28:01,575
painters.

643
00:28:01,800 --> 00:28:03,360
It's pretty drain cleaning,

644
00:28:03,389 --> 00:28:03,659
right?

645
00:28:03,659 --> 00:28:04,350
Those are, those

646
00:28:04,350 --> 00:28:06,840
are some significant trades there.

647
00:28:06,840 --> 00:28:10,710
So you, you, I've actually was talking
about this with someone, with one of

648
00:28:10,710 --> 00:28:13,530
my consultant clients the other day.

649
00:28:13,560 --> 00:28:18,090
Uh, I was actually pointing them in
this direction, uh, basically saying

650
00:28:18,090 --> 00:28:22,320
like, Hey, this is a great opportunity
for you to get additional revenue.

651
00:28:22,320 --> 00:28:24,000
You want to go after these markets?

652
00:28:24,210 --> 00:28:25,139
Because guess what?

653
00:28:25,379 --> 00:28:28,110
And I, and I, this is exactly
what I told him, so I'm going

654
00:28:28,115 --> 00:28:30,659
to hope for your, uh,

655
00:28:30,659 --> 00:28:32,129
opinion on this statement here.

656
00:28:32,790 --> 00:28:33,149
Definitely.

657
00:28:33,155 --> 00:28:39,300
I said, I said to him this week, I
said, Damien, you can find clients

658
00:28:39,490 --> 00:28:43,980
where your business thrives when
they, when their business expands.

659
00:28:44,520 --> 00:28:45,030
Yes.

660
00:28:46,200 --> 00:28:49,889
It's a very interesting vertical
because you said that your, you started

661
00:28:49,889 --> 00:28:52,530
this with your partner who said, I
just want an in-house wrap company.

662
00:28:52,530 --> 00:28:57,629
Like they need to expand their
fleet to grow their business,

663
00:28:57,629 --> 00:29:00,990
and every time they expand their
fleet, it's more revenue for you.

664
00:29:01,500 --> 00:29:05,040
So tremendous, tremendous kudos
for getting into that business.

665
00:29:05,040 --> 00:29:08,280
I'm familiar with a couple of
companies that are in this space

666
00:29:08,520 --> 00:29:10,770
that do it in a more national scale.

667
00:29:10,889 --> 00:29:11,370
Do you do

668
00:29:11,375 --> 00:29:13,500
national work or are you focused more

669
00:29:13,500 --> 00:29:16,020
on like regional mom and
pop kind of companies?

670
00:29:16,710 --> 00:29:19,290
Well, our main focus is
definitely our local market.

671
00:29:19,379 --> 00:29:23,610
I like to dominate where I can,
local domination is what we call it.

672
00:29:24,570 --> 00:29:26,010
And we do work nationwide.

673
00:29:27,720 --> 00:29:28,710
And you do work nationwide?

674
00:29:28,770 --> 00:29:28,830
Yeah.

675
00:29:28,889 --> 00:29:29,910
Do you, do you ta,

676
00:29:30,060 --> 00:29:32,639
do you tap into like
a nationwide installer

677
00:29:32,639 --> 00:29:36,240
network to do your Yeah, we've,
we've created our, or we've

678
00:29:36,240 --> 00:29:37,650
created our own over the years.

679
00:29:37,950 --> 00:29:41,520
Um, just meeting people and
reaching out to them and figuring

680
00:29:41,520 --> 00:29:42,990
out which ones are the best ones.

681
00:29:42,990 --> 00:29:45,120
Trust me, just cuz they have
certifications doesn't mean

682
00:29:45,125 --> 00:29:47,610
that they're the best, but we're
looking for the honest people.

683
00:29:47,610 --> 00:29:47,700
Right.

684
00:29:48,330 --> 00:29:48,930
So there

685
00:29:48,935 --> 00:29:52,200
could potentially be companies, sign
shops that don't really get into

686
00:29:52,205 --> 00:29:55,650
the rap game too much, but might
have an opportunity here for you

687
00:29:55,650 --> 00:29:57,840
to design.

688
00:29:58,320 --> 00:30:04,800
Print and then also get it, uh, installed
and sourced locally in their market.

689
00:30:04,890 --> 00:30:08,250
At a, at a, at a trade rate, I'm
assuming that you would do some

690
00:30:08,255 --> 00:30:09,870
sort of wholesale work as well,

691
00:30:10,530 --> 00:30:11,070
is that correct?

692
00:30:11,130 --> 00:30:12,270
Yeah, we can do some of that, yeah.

693
00:30:12,330 --> 00:30:12,810
All right.

694
00:30:12,810 --> 00:30:13,740
So there's a lot of

695
00:30:13,745 --> 00:30:17,220
sign shop owners out there that would
love to tap into that kind of market.

696
00:30:17,700 --> 00:30:19,740
Uh, so where can they find out about

697
00:30:19,740 --> 00:30:20,610
trade wraps?

698
00:30:21,540 --> 00:30:24,090
Oh, you can find us online@tradewraps.com.

699
00:30:24,090 --> 00:30:24,660
That's for sure.

700
00:30:25,200 --> 00:30:29,370
We try to be everywhere as much as
possible, but, um, you know, going back

701
00:30:29,375 --> 00:30:34,770
to your comment about expanding with a
company, um, I always like to say like,

702
00:30:34,830 --> 00:30:36,240
the riches are in the niches, right?

703
00:30:36,930 --> 00:30:41,070
So specializing your shop,
it doesn't have to be wraps.

704
00:30:41,070 --> 00:30:46,020
It doesn't even have to be
like, um, even the type of

705
00:30:46,050 --> 00:30:47,520
customer that I'm chasing after.

706
00:30:47,520 --> 00:30:50,310
You could look at your shop right now and.

707
00:30:50,910 --> 00:30:54,300
You could just say like, look, if I'm
offering a vast array of services,

708
00:30:54,300 --> 00:30:59,670
how can I narrow that field so that
I can be more specialized in this,

709
00:31:00,180 --> 00:31:04,200
that way that I can turn it out faster
and be the expert in that field.

710
00:31:04,200 --> 00:31:08,580
Like there's a guy around here, like
he's just, he's the banner guy and

711
00:31:08,970 --> 00:31:13,020
that man just has banners material
on his printers at all times.

712
00:31:13,020 --> 00:31:16,860
He buys massive rolls of banner,
so he gets it at a good, at a

713
00:31:16,860 --> 00:31:20,430
good rate, and he's just cranking
out banners all day, every day.

714
00:31:20,460 --> 00:31:23,250
Now he'll do anything else for you,
but he's known as the banner guy.

715
00:31:24,840 --> 00:31:26,910
And like for me, if you ask me
to make you a sign, we're gonna

716
00:31:26,940 --> 00:31:28,950
say, sorry, we don't do that.

717
00:31:29,790 --> 00:31:30,150
Yeah.

718
00:31:30,210 --> 00:31:31,320
The ability to say no.

719
00:31:31,470 --> 00:31:32,790
Uh, I think that's tremendous.

720
00:31:32,790 --> 00:31:34,860
We've talked about that a lot of times.

721
00:31:34,860 --> 00:31:36,240
Even going back to that.

722
00:31:36,990 --> 00:31:39,930
That pod they had podcast
episode that we did with Maggie.

723
00:31:40,260 --> 00:31:44,790
Like that amazing way that she
told no to her clients when I was

724
00:31:44,790 --> 00:31:47,940
like, still fascinated by that,
that's still in the back of my head.

725
00:31:47,940 --> 00:31:48,210
But,

726
00:31:48,540 --> 00:31:49,260
you know, that's great

727
00:31:49,260 --> 00:31:50,220
that you're a niche shop.

728
00:31:50,400 --> 00:31:56,940
Um, I think that you took a ga
well, you took a risk, naturally.

729
00:31:56,940 --> 00:31:58,170
You took a risk getting into business.

730
00:31:58,170 --> 00:31:59,310
That's a risk naturally.

731
00:31:59,670 --> 00:32:02,639
But you took a, you took a risk
getting into a business with a partner

732
00:32:02,645 --> 00:32:10,350
that you may not know that well, and
you built a relationship with this

733
00:32:10,350 --> 00:32:13,830
individual and you grew a niche shop.

734
00:32:13,889 --> 00:32:16,800
And now how many vans do you typically

735
00:32:16,800 --> 00:32:19,980
wrap a week in-house?

736
00:32:20,100 --> 00:32:21,060
Probably,

737
00:32:24,780 --> 00:32:26,220
probably like 15 to 20.

738
00:32:27,270 --> 00:32:27,510
Wow.

739
00:32:27,510 --> 00:32:27,780
That

740
00:32:27,785 --> 00:32:28,980
is a, that is a lot.

741
00:32:28,985 --> 00:32:30,060
That's tremendous.

742
00:32:30,570 --> 00:32:30,690
Yeah.

743
00:32:30,695 --> 00:32:31,080
That's great.

744
00:32:31,080 --> 00:32:32,820
So how, how large of a team do you

745
00:32:32,820 --> 00:32:33,180
have now?

746
00:32:34,005 --> 00:32:36,405
We have four installers, four
full-time installers, and we

747
00:32:36,405 --> 00:32:37,665
got two in training right now.

748
00:32:38,715 --> 00:32:39,705
Do you do your training

749
00:32:39,705 --> 00:32:40,275
internally

750
00:32:40,275 --> 00:32:41,595
or do you outsource your training?

751
00:32:41,595 --> 00:32:43,515
Oh, 100% internal.

752
00:32:44,205 --> 00:32:44,775
Excellent.

753
00:32:45,315 --> 00:32:46,125
Wow, that's awesome.

754
00:32:46,125 --> 00:32:46,695
I love that.

755
00:32:46,735 --> 00:32:47,235
I, I love

756
00:32:47,235 --> 00:32:47,385
that

757
00:32:47,445 --> 00:32:52,035
what you've built here is very rare
in the industry, but I wish more

758
00:32:52,065 --> 00:32:52,785
and more people would

759
00:32:52,785 --> 00:32:55,755
do well, like you
mentioned the EMyth, right?

760
00:32:56,145 --> 00:32:56,235
Mm-hmm.

761
00:32:56,925 --> 00:32:58,365
And that's a fantastic book.

762
00:32:58,365 --> 00:33:01,095
If anyone has not read it,
stop whatever the hell you're

763
00:33:01,095 --> 00:33:02,565
doing and just read that book.

764
00:33:03,105 --> 00:33:03,795
I swear to God.

765
00:33:03,825 --> 00:33:05,625
Like I remember reading that and
I thought the guy was over my

766
00:33:05,625 --> 00:33:06,945
shoulder, like looking at me.

767
00:33:07,595 --> 00:33:12,375
And what I take away from that
book in itself, which was a massive

768
00:33:12,375 --> 00:33:16,815
start to everything else that I was
doing as well, is the fact that we

769
00:33:16,815 --> 00:33:20,805
are, we're artists out here trying
to use our craft to make money.

770
00:33:20,895 --> 00:33:23,625
And until we learn how to
duplicate ourselves, we really

771
00:33:23,625 --> 00:33:24,615
don't become a business.

772
00:33:24,915 --> 00:33:28,095
You guys have probably heard of
Osais Cashflow Quadrant, right?

773
00:33:28,100 --> 00:33:28,345
Yeah.

774
00:33:29,895 --> 00:33:29,955
Yeah.

775
00:33:31,034 --> 00:33:33,465
I've heard of, dude, we're

776
00:33:33,465 --> 00:33:33,825
dumb.

777
00:33:33,825 --> 00:33:34,905
We don't, we don't know what that is.

778
00:33:34,935 --> 00:33:35,055
Okay.

779
00:33:35,055 --> 00:33:35,475
Yeah, yeah.

780
00:33:35,475 --> 00:33:35,835
Speak.

781
00:33:35,915 --> 00:33:37,215
So, okay.

782
00:33:38,115 --> 00:33:41,504
Robert, Robert Kiyosaki is another
author out there that has, he's

783
00:33:41,504 --> 00:33:42,915
the Rich Dad Poor Dad book.

784
00:33:42,919 --> 00:33:42,975
Yes.

785
00:33:42,980 --> 00:33:43,365
Yes.

786
00:33:43,365 --> 00:33:46,185
I was gonna say, and he's
also a book called, yeah.

787
00:33:46,544 --> 00:33:48,855
He's also got a book called
The Cashflow Quadrant.

788
00:33:48,855 --> 00:33:49,185
Right.

789
00:33:49,875 --> 00:33:53,415
And the premise of the Cashflow
Quadrant is you got a quadrant, right.

790
00:33:53,685 --> 00:33:58,485
And the, the top square is
employee who swaps their time for

791
00:33:58,490 --> 00:34:02,235
money, and the employee's always
trying to get to self-employed.

792
00:34:02,240 --> 00:34:05,985
And the self-employed is still swapping
their time for money because they

793
00:34:05,990 --> 00:34:09,315
always, they have all the risk, but
they're the ones actually in the

794
00:34:09,315 --> 00:34:11,175
business still working every day.

795
00:34:11,565 --> 00:34:15,795
So if they get sick or they get injured,
they're not making income that day

796
00:34:16,215 --> 00:34:17,565
because they're not leveraging people.

797
00:34:18,255 --> 00:34:22,304
The self-employed need to be going
to the business owner quadrant,

798
00:34:22,815 --> 00:34:24,344
which is where the business owner is.

799
00:34:24,344 --> 00:34:26,955
Someone who leverages people for money.

800
00:34:28,005 --> 00:34:28,935
Not their time.

801
00:34:29,655 --> 00:34:34,455
And then the business owner's trying
to get to, uh, the investor quadrant,

802
00:34:34,635 --> 00:34:36,315
which is leveraging your money for money.

803
00:34:37,005 --> 00:34:40,395
And so, so many people probably even
listening to this are still stuck

804
00:34:40,395 --> 00:34:45,915
in that self-employment quadrant and
it's hard to get out of that quadrant.

805
00:34:45,915 --> 00:34:49,395
But the only way to do that is to create
systems and processes for yourself.

806
00:34:49,395 --> 00:34:52,605
And that's what like the
Emith talks about is agreed.

807
00:34:52,605 --> 00:34:54,975
Creating the systems and
processes to duplicate yourself

808
00:34:55,875 --> 00:34:57,315
and to streamline your business.

809
00:34:57,345 --> 00:35:00,105
I always compare everything
that I do now to like, I mean,

810
00:35:00,105 --> 00:35:02,025
look at Chick-fil-A, right?

811
00:35:02,030 --> 00:35:02,715
They do chicken.

812
00:35:03,195 --> 00:35:07,185
You want it on a, on a bun, you want
it in strips, you want it in nuggets.

813
00:35:07,185 --> 00:35:08,145
You want it fried or grilled.

814
00:35:08,145 --> 00:35:08,505
That's it.

815
00:35:08,510 --> 00:35:09,375
It's your options.

816
00:35:09,585 --> 00:35:12,825
Specialized chicken, we could
even argue whether that's even

817
00:35:12,825 --> 00:35:13,935
the best chicken sandwich.

818
00:35:14,355 --> 00:35:15,075
Doesn't matter.

819
00:35:15,795 --> 00:35:19,305
It's how they make other people feel
and they streamline their process.

820
00:35:19,305 --> 00:35:23,175
It doesn't matter if that they got
a three rings around the building

821
00:35:23,265 --> 00:35:25,695
for a drive-through, they're still
slinging chicken out the door.

822
00:35:26,610 --> 00:35:27,600
Local Chick-fil-A

823
00:35:27,600 --> 00:35:30,330
is extremely busy at all times.

824
00:35:30,660 --> 00:35:32,640
I, yeah, the story resonates with me.

825
00:35:32,640 --> 00:35:35,100
I get so frustrated when
the kids want Chick-fil-A.

826
00:35:35,550 --> 00:35:39,060
It's right by the interstate,
so it's like 20 minutes.

827
00:35:39,090 --> 00:35:40,500
I mean, it is very fast.

828
00:35:40,500 --> 00:35:45,570
Like compared to like, if you go to like
the, another drive through Chick-Fil-A

829
00:35:45,570 --> 00:35:49,140
runs a lot faster, but the Lion's
always longer, so I I feel you there.

830
00:35:51,240 --> 00:35:53,910
Yeah, well they're, they just,
they made a niche, right?

831
00:35:53,910 --> 00:35:56,700
They said we're doing chicken
sandwiches and chicken stuff and

832
00:35:56,700 --> 00:35:59,610
they systematize it so well that
yes, they have like a franchise.

833
00:35:59,910 --> 00:36:03,030
You should always be building your
business as if you were going to sell it.

834
00:36:03,510 --> 00:36:07,140
So why not build it like in a franchise
model to where it's that, I don't wanna

835
00:36:07,140 --> 00:36:09,120
say that dumb, but it's that easy, right?

836
00:36:09,125 --> 00:36:09,810
I love this guy.

837
00:36:10,259 --> 00:36:10,560
I love

838
00:36:10,560 --> 00:36:10,850
this guy.

839
00:36:11,049 --> 00:36:12,270
I think this guy is tremendous.

840
00:36:12,359 --> 00:36:13,500
He's speaking my language,

841
00:36:13,500 --> 00:36:15,299
he's speaking my love language.

842
00:36:15,359 --> 00:36:15,569
I,

843
00:36:15,810 --> 00:36:20,549
I wanna ask you a question, Brad, that
I think, like Peter and I have asked

844
00:36:20,549 --> 00:36:24,990
this many times to like other owners
that we've talked to and even on like

845
00:36:24,995 --> 00:36:29,520
some of our group coaching calls,
like on like the trade wrap side.

846
00:36:30,480 --> 00:36:37,200
Why would a plumber do business with
you versus I I'm sure there's plenty

847
00:36:37,200 --> 00:36:39,720
of competitors inside your market now.

848
00:36:39,750 --> 00:36:39,990
Like

849
00:36:40,319 --> 00:36:41,970
I, you know, I love that question.

850
00:36:41,970 --> 00:36:42,690
I get that a lot.

851
00:36:42,870 --> 00:36:46,440
Um, and it also, when it comes to
sales, I get that a lot too, cuz

852
00:36:46,440 --> 00:36:47,819
people actually ask that question.

853
00:36:48,569 --> 00:36:50,790
So like anyone, we all have competition.

854
00:36:50,819 --> 00:36:53,850
I don't care if it's the cheapest
guy in town, the most expensive guy

855
00:36:53,850 --> 00:36:57,089
in town, I be completely honest,
I am not the cheapest guy in town,

856
00:36:57,629 --> 00:37:00,089
nor do I ever want to be, right.

857
00:37:00,095 --> 00:37:02,609
Price is only a factor
in the absence of value.

858
00:37:03,465 --> 00:37:05,055
So that's what we strive for.

859
00:37:05,085 --> 00:37:08,505
So if you're gonna use me as a, as a
plumber to use me over somebody else

860
00:37:08,805 --> 00:37:10,605
would be that I understand your business.

861
00:37:10,605 --> 00:37:14,205
I understand that every hour
that that vehicle is off the

862
00:37:14,205 --> 00:37:16,095
road, you're losing money.

863
00:37:16,875 --> 00:37:20,775
So I have a streamlined process to get
your design done, to get your prints

864
00:37:20,775 --> 00:37:25,005
made, get your vehicle here in and out
as quickly as possible to get on the

865
00:37:25,005 --> 00:37:29,055
road making money for you so that I'm
not just another one of your headaches.

866
00:37:29,475 --> 00:37:32,205
I want you to focus on your
business and grow your business.

867
00:37:33,135 --> 00:37:33,795
How was that Pete?

868
00:37:33,800 --> 00:37:34,155
So,

869
00:37:34,515 --> 00:37:35,985
no, I'm gonna more vehicles.

870
00:37:37,545 --> 00:37:39,735
I'm gonna ask you a un even

871
00:37:39,735 --> 00:37:40,875
tougher question now.

872
00:37:40,995 --> 00:37:41,445
Okay.

873
00:37:42,135 --> 00:37:42,855
They're never tough.

874
00:37:42,855 --> 00:37:43,155
Hit me.

875
00:37:44,115 --> 00:37:44,415
Couple

876
00:37:44,415 --> 00:37:45,105
of weeks back.

877
00:37:45,105 --> 00:37:45,975
We had a special

878
00:37:45,975 --> 00:37:50,505
guest on this, on this show
who was also in your line

879
00:37:50,510 --> 00:37:51,105
of work.

880
00:37:51,525 --> 00:37:51,735
Okay.

881
00:37:51,765 --> 00:37:52,245
Mr.

882
00:37:52,245 --> 00:37:52,635
Dan

883
00:37:52,635 --> 00:37:53,415
Antonelli from

884
00:37:53,420 --> 00:37:54,315
Kick Charge.

885
00:37:54,585 --> 00:37:55,185
Oh yes.

886
00:37:55,245 --> 00:37:56,655
Yeah, I've worked with him a couple times.

887
00:37:56,655 --> 00:37:56,895
Yeah.

888
00:37:57,375 --> 00:37:57,705
Okay.

889
00:37:58,155 --> 00:37:58,815
So.

890
00:37:59,985 --> 00:38:05,625
Um, let's, let me ask this question
as in only, the only way I know

891
00:38:05,625 --> 00:38:09,165
how, why would I pick you over

892
00:38:09,165 --> 00:38:09,495
him?

893
00:38:10,725 --> 00:38:11,925
Oh, plain and simple.

894
00:38:12,195 --> 00:38:13,125
I'm not a design firm.

895
00:38:14,745 --> 00:38:17,355
Oh, well then I'm not
giving you my business.

896
00:38:17,835 --> 00:38:18,105
Right.

897
00:38:18,185 --> 00:38:21,165
I'm a, I'm a, I'm a, I'm a
wrap company that does wraps.

898
00:38:21,165 --> 00:38:22,425
Dan is a design firm.

899
00:38:22,905 --> 00:38:23,685
Love it.

900
00:38:23,745 --> 00:38:24,675
Love the answer.

901
00:38:24,675 --> 00:38:27,285
So do you have, do you have
any designers on your team?

902
00:38:28,455 --> 00:38:28,695
Yeah.

903
00:38:28,935 --> 00:38:29,835
No, we definitely do.

904
00:38:30,075 --> 00:38:33,075
We're able, so this is the big difference
between like what he does and what we do.

905
00:38:33,080 --> 00:38:33,375
Right?

906
00:38:33,885 --> 00:38:36,675
So Dan does very, very well at shaping.

907
00:38:36,675 --> 00:38:38,925
We, we exchanged all the time.

908
00:38:38,955 --> 00:38:40,515
We're at the same trade
shows and everything.

909
00:38:40,515 --> 00:38:45,345
So he does, has done a very good
job at creating branding, right?

910
00:38:45,350 --> 00:38:46,065
And that's what he does.

911
00:38:46,065 --> 00:38:48,255
If you want branding,
that's gonna be your guy.

912
00:38:48,675 --> 00:38:50,565
But not everybody wants branding.

913
00:38:51,870 --> 00:38:55,920
So if you'd want us to do vehicle
wrap design for you, not branding,

914
00:38:56,549 --> 00:38:59,730
vehicle wrap design for you, we
can help you in that dynamic.

915
00:38:59,879 --> 00:39:03,150
But either way, you can even bring
your own design to us after you

916
00:39:03,154 --> 00:39:04,319
get the design done from him.

917
00:39:04,379 --> 00:39:08,339
We're here to print and
install for you nationwide.

918
00:39:09,180 --> 00:39:09,420
Okay?

919
00:39:09,629 --> 00:39:10,049
Fair enough.

920
00:39:10,049 --> 00:39:10,560
Yes, you're right.

921
00:39:10,560 --> 00:39:15,240
Not everybody needs branding,
especially from a franchise perspective.

922
00:39:15,240 --> 00:39:17,310
Like you mentioned earlier, they
already have it established,

923
00:39:17,310 --> 00:39:17,580
right?

924
00:39:17,640 --> 00:39:17,850
Yeah.

925
00:39:17,850 --> 00:39:20,580
I mean, people should have good
branding, don't get me wrong.

926
00:39:20,609 --> 00:39:24,779
But not everybody wants to go through
that process and I'm not, and again, and

927
00:39:24,785 --> 00:39:26,970
I'll and, and to that, I'll tell you why.

928
00:39:26,970 --> 00:39:31,140
Cuz when I first started out
with trade wraps, I was actually.

929
00:39:32,145 --> 00:39:36,795
Similar to Dan where I was, I was
probably a little bit more snooty.

930
00:39:37,335 --> 00:39:40,605
I was like, you know if cuz
I'm a designer first, right?

931
00:39:40,609 --> 00:39:40,935
Right.

932
00:39:40,935 --> 00:39:43,964
So I was like, well if I don't, if
I don't do the design, I'm not gonna

933
00:39:43,970 --> 00:39:47,895
do your rap because I can't have you
driving around with a shitty design.

934
00:39:48,464 --> 00:39:48,765
You know?

935
00:39:48,765 --> 00:39:52,125
And back then, like the designs
that people love, the H V A C

936
00:39:52,125 --> 00:39:56,984
world, were like the fire, the ice
and throwing a lion too, why not?

937
00:39:56,984 --> 00:39:57,345
Right.

938
00:39:57,795 --> 00:40:00,134
So, or a bald eagle or
some shit like that.

939
00:40:00,140 --> 00:40:00,375
Right?

940
00:40:00,555 --> 00:40:03,134
So it was like these
atrocious designs, right.

941
00:40:03,140 --> 00:40:06,165
And I would just be like, I'm not
doing that for you because I didn't

942
00:40:06,165 --> 00:40:08,865
design it and I didn't put my
spin on it and that kind of stuff.

943
00:40:08,865 --> 00:40:09,134
Right.

944
00:40:09,645 --> 00:40:13,545
And I remember there was a day that,
it was a morning, I was sitting at a

945
00:40:13,545 --> 00:40:18,435
stoplight here and I was struggling
that week I was in survival mode.

946
00:40:19,185 --> 00:40:24,255
And I recently, a couple, about a
couple weeks before that, I turned

947
00:40:24,255 --> 00:40:28,515
away a guy who wanted fire, ice and
some other shit in there, right?

948
00:40:28,515 --> 00:40:29,685
And I'm like, nah, I'm not doing it.

949
00:40:30,915 --> 00:40:34,246
And I see four van wraps go
through the intersection of of,

950
00:40:34,815 --> 00:40:35,715
of that company.

951
00:40:36,165 --> 00:40:36,375
Mm-hmm.

952
00:40:37,935 --> 00:40:38,085
Yep.

953
00:40:38,625 --> 00:40:42,045
And I had to, I made a decision at
that point like, am I in the design

954
00:40:42,045 --> 00:40:44,625
business or am I in the wrap business?

955
00:40:45,975 --> 00:40:49,605
Because I could have done those
wraps and gotten paid today.

956
00:40:51,045 --> 00:40:53,625
So I just let people know how I feel.

957
00:40:53,625 --> 00:40:56,565
Like I'd be like, look man, this is a
great design or this isn't a great design.

958
00:40:56,570 --> 00:40:58,275
It's up to you to let
us change it for you.

959
00:40:58,785 --> 00:41:02,085
Cuz we have some customers that are
with us that are massive companies.

960
00:41:02,085 --> 00:41:05,385
They've done massive amount of work's,
gotten hundreds of vehicles from us.

961
00:41:06,105 --> 00:41:09,915
And I'm, in my opinion, their design
is definitely not the best design.

962
00:41:10,725 --> 00:41:13,935
But they still grow and they
still buy vehicle wraps from us.

963
00:41:13,935 --> 00:41:15,885
So am I gonna turn them away?

964
00:41:15,975 --> 00:41:17,625
No, cuz I'm in the wrap business.

965
00:41:18,285 --> 00:41:20,205
So that's the big difference between us.

966
00:41:21,120 --> 00:41:21,240
I

967
00:41:21,240 --> 00:41:21,540
see.

968
00:41:21,629 --> 00:41:22,740
And, and you wanna know something?

969
00:41:22,740 --> 00:41:24,680
That last statement is pretty much it.

970
00:41:24,685 --> 00:41:30,149
It spells why you're, why you have been
successful in this next venture here.

971
00:41:30,540 --> 00:41:35,939
Because once you realize, and, and trust
me, I, oh, I was right there with you.

972
00:41:36,600 --> 00:41:39,629
I didn't wanna do a wrap if
I, if I didn't design it.

973
00:41:39,839 --> 00:41:43,290
I think any, there are a lot of
us out there, I think even maybe

974
00:41:44,549 --> 00:41:47,850
the majority of us don't wanna
do a wrap if we don't design it.

975
00:41:48,029 --> 00:41:48,419
Okay.

976
00:41:48,419 --> 00:41:51,209
I mean, because again, who wants
to put that People are seeing

977
00:41:51,209 --> 00:41:54,540
that come outta your shop, you're
putting that on your portfolio page.

978
00:41:54,540 --> 00:41:56,459
People, you're putting
that on your social media.

979
00:41:56,464 --> 00:41:58,319
Do you really want to show off, like

980
00:41:58,709 --> 00:42:00,629
text everywhere and

981
00:42:00,959 --> 00:42:03,810
you know, like, let's put your
email address on the wrap.

982
00:42:03,810 --> 00:42:06,839
Like, no, like, just, just no, just no.

983
00:42:06,839 --> 00:42:07,770
Leave it alone.

984
00:42:08,250 --> 00:42:10,649
Like I, yeah, I, I've been there.

985
00:42:10,740 --> 00:42:12,569
I know exactly what you're saying.

986
00:42:13,049 --> 00:42:14,189
And to tell you the truth.

987
00:42:15,090 --> 00:42:19,770
I think the industry that you chose to
be in the trades is what led you down

988
00:42:19,770 --> 00:42:24,270
that decision, because you are right
that HVAC company, Hey, guess what?

989
00:42:24,570 --> 00:42:27,510
They're only focused on one thing too,
and that's growing their business.

990
00:42:27,510 --> 00:42:27,600
Mm-hmm.

991
00:42:27,960 --> 00:42:31,260
And there's more and more people,
and I actually know this more than

992
00:42:31,260 --> 00:42:34,410
most people, but I, there's more
and more people looking for HVAC

993
00:42:34,410 --> 00:42:35,970
work and looking for plumbing work.

994
00:42:36,540 --> 00:42:41,370
And if they grow another vehicle
or two a year, who gives a crap

995
00:42:41,370 --> 00:42:42,510
what their wrap looks like?

996
00:42:42,510 --> 00:42:43,530
That's business.

997
00:42:43,590 --> 00:42:45,060
That's money in your pocket.

998
00:42:45,180 --> 00:42:45,420
Yeah.

999
00:42:45,600 --> 00:42:49,650
You know, I don't like the way that
Neighborly announces their wrap on,

1000
00:42:49,710 --> 00:42:55,110
you know, whatever brand that they're
putting out these days or whatever

1001
00:42:55,110 --> 00:42:57,240
brand, like One Hour Heating and Cooling.

1002
00:42:57,240 --> 00:43:00,120
Or Benjamin Franklin, I think
Benjamin Franklin's got one

1003
00:43:00,120 --> 00:43:01,890
of the ugliest reps out there.

1004
00:43:02,310 --> 00:43:02,700
Right?

1005
00:43:03,120 --> 00:43:04,320
But who the hell, who

1006
00:43:04,320 --> 00:43:08,010
the hell cares when they have
500 locations and each location

1007
00:43:08,010 --> 00:43:09,330
having four, five trucks?

1008
00:43:09,510 --> 00:43:10,230
Who the hell cares?

1009
00:43:10,230 --> 00:43:11,070
That's business.

1010
00:43:11,400 --> 00:43:11,790
So for

1011
00:43:11,790 --> 00:43:13,290
that, my printer, my printer's print blue.

1012
00:43:17,475 --> 00:43:18,015
That's right.

1013
00:43:18,020 --> 00:43:18,734
They, they

1014
00:43:18,734 --> 00:43:19,035
sure do.

1015
00:43:19,515 --> 00:43:20,415
They sure do.

1016
00:43:20,924 --> 00:43:21,345
All right.

1017
00:43:21,345 --> 00:43:22,604
So trade

1018
00:43:22,604 --> 00:43:23,475
wraps.com.

1019
00:43:23,475 --> 00:43:26,924
That's how our viewer, that's how our
viewers, our viewers and listeners can,

1020
00:43:26,955 --> 00:43:28,694
can, can get in touch with you here.

1021
00:43:28,964 --> 00:43:29,865
Check it out.

1022
00:43:30,285 --> 00:43:33,615
If you ever in need of, of any type
of wholesale printing and wrap and

1023
00:43:33,615 --> 00:43:36,705
install, go see Brad over@tradewraps.com.

1024
00:43:36,705 --> 00:43:42,345
Now, let's get over that and let's
get onto this new thing here, and

1025
00:43:42,345 --> 00:43:44,205
I'm so eager to hear all about it.

1026
00:43:44,475 --> 00:43:48,765
Now that we've heard a lot of your
journey, tell us how and why you

1027
00:43:48,765 --> 00:43:51,314
got into developing this unique tool

1028
00:43:51,495 --> 00:43:52,665
and software for yourself.

1029
00:43:53,895 --> 00:43:57,915
Well, you know, like I'm always trying
to be the best at what I do, right?

1030
00:43:57,915 --> 00:44:02,504
And whenever there's a problem in my
business, and I'm sure other people

1031
00:44:02,509 --> 00:44:05,654
can relate to this, but whenever
there's a problem here, I can always

1032
00:44:05,654 --> 00:44:07,694
drive it back to communication.

1033
00:44:08,685 --> 00:44:09,015
Right.

1034
00:44:09,044 --> 00:44:13,185
There's some form of communication
was not done properly, or we didn't

1035
00:44:13,185 --> 00:44:15,615
communicate properly, customer
didn't communicate properly, and

1036
00:44:15,615 --> 00:44:16,754
that's why we have a problem.

1037
00:44:17,535 --> 00:44:23,205
So I've grown my business up until this
point been what I feel like is successful

1038
00:44:23,205 --> 00:44:24,884
enough, but it's, it's not enough.

1039
00:44:24,890 --> 00:44:25,875
Like it needs to go more.

1040
00:44:27,285 --> 00:44:30,404
But communication still is always a thing.

1041
00:44:30,404 --> 00:44:32,174
And I've never had a CRM before.

1042
00:44:33,314 --> 00:44:35,325
I've had a, I've had a software forever.

1043
00:44:35,355 --> 00:44:39,375
I have like the old school series
to do all my production work and

1044
00:44:39,375 --> 00:44:40,754
thank God we're moving on from that.

1045
00:44:40,754 --> 00:44:44,415
But I have, I have the old school
series for all my production work,

1046
00:44:44,415 --> 00:44:45,855
but I've never had an actual crm.

1047
00:44:46,245 --> 00:44:48,794
So like, if I, what's wrong with
that Old, old school series?

1048
00:44:49,964 --> 00:44:51,645
What's wrong with old school series?

1049
00:44:53,325 --> 00:44:53,625
I mean,

1050
00:44:55,185 --> 00:44:57,584
how long ago has it been since it's 1995?

1051
00:44:58,904 --> 00:44:59,714
How many years is that?

1052
00:45:00,375 --> 00:45:01,125
I know almost 30.

1053
00:45:01,785 --> 00:45:01,995
30.

1054
00:45:01,995 --> 00:45:05,354
Like that's, that's
the technology is 1995.

1055
00:45:05,354 --> 00:45:06,734
It looks like Windows 95.

1056
00:45:06,734 --> 00:45:06,915
Man.

1057
00:45:06,915 --> 00:45:09,225
It's, it doesn't, doesn't
integrate with anything.

1058
00:45:10,424 --> 00:45:15,915
So anyways, sorry, Sears, um, still
like, so I've never, it's, I've never

1059
00:45:15,919 --> 00:45:17,415
had an actual cr just pile on the

1060
00:45:17,415 --> 00:45:20,865
lawsuits, man, just pile on
the defamation lawsuits here.

1061
00:45:21,645 --> 00:45:27,495
I've never had an actual CRM that would
actually like, be able to quantify doing

1062
00:45:27,495 --> 00:45:29,834
sales and communicating with my customers.

1063
00:45:29,839 --> 00:45:33,165
Like I've looked at things like
podium so that I could like text

1064
00:45:33,165 --> 00:45:34,814
back and forth with my customers.

1065
00:45:34,814 --> 00:45:38,595
And I think Podium wanted to
charge me like 600 bucks a

1066
00:45:38,595 --> 00:45:39,794
month or something to do that.

1067
00:45:39,854 --> 00:45:42,314
And so much more per user.

1068
00:45:42,375 --> 00:45:45,705
And that's only for like texting and
reputation management, which isn't

1069
00:45:45,705 --> 00:45:49,365
a bad option, but it's just another
software that we have to log into.

1070
00:45:49,694 --> 00:45:52,484
And I got tired of adding all
these additional software.

1071
00:45:52,484 --> 00:45:57,104
So what we've done is, um, I
started working on a CRM for myself.

1072
00:45:57,945 --> 00:46:00,015
And creating that for trade wraps.

1073
00:46:00,015 --> 00:46:05,415
Because when I look at other
CRMs that are out there, they're

1074
00:46:05,415 --> 00:46:06,915
geared towards like tint shops.

1075
00:46:06,915 --> 00:46:10,005
They're geared towards like car
manufacturers and they kind of do some

1076
00:46:10,005 --> 00:46:13,485
of this, but they don't do this and
then they kind of do this, but then

1077
00:46:13,485 --> 00:46:16,634
they want to charge you a hundred
dollars per user over here and just

1078
00:46:16,634 --> 00:46:18,255
racks up a high bill real quick.

1079
00:46:19,005 --> 00:46:21,285
So started going down that journey.

1080
00:46:21,825 --> 00:46:25,695
Um, I found somebody else, his name
is Brett Knott, he's down in Florida.

1081
00:46:26,295 --> 00:46:29,745
Um, he's in the rap and tint
game as well and he was doing

1082
00:46:29,745 --> 00:46:31,634
the same thing for his shop.

1083
00:46:31,640 --> 00:46:35,865
We were comparing notes and
um, started kind of working

1084
00:46:35,865 --> 00:46:37,185
together on some stuff there.

1085
00:46:37,545 --> 00:46:41,535
And then through the people that
I coach, cuz I do my own business

1086
00:46:41,535 --> 00:46:44,505
consulting, business coaching,
uh, for people in our industry.

1087
00:46:45,375 --> 00:46:47,835
Um, they were asking me
like, what CRM are you using?

1088
00:46:48,645 --> 00:46:50,505
And I'm like, oh, I'm
kind of making my own.

1089
00:46:51,015 --> 00:46:53,295
And they we're like, Hey, can we buy this?

1090
00:46:53,355 --> 00:46:56,745
And so we ended up making it into a
business and we're calling it Torque, C

1091
00:46:56,745 --> 00:47:00,915
r M, which is uh, T O R Q, torque crm.

1092
00:47:01,395 --> 00:47:06,045
And so what this does is it brings in
all your two-way texting, your recorded

1093
00:47:06,045 --> 00:47:10,965
phone calls, your emails, any of your
social media conversations, whether

1094
00:47:10,965 --> 00:47:16,305
it's Facebook, Instagram, LinkedIn,
WhatsApp, and even a web chat, a

1095
00:47:16,305 --> 00:47:19,485
live web chat all into one inbox.

1096
00:47:19,965 --> 00:47:23,745
And then on top of that, it helps, you
know, manage your pipeline, automates

1097
00:47:23,745 --> 00:47:28,185
everything else that you're doing, um,
helping you make sales that way through

1098
00:47:28,185 --> 00:47:29,985
the pipelines and the automations there.

1099
00:47:30,285 --> 00:47:34,035
And it replaces about $2,000 worth
of subscriptions cuz it even has

1100
00:47:34,035 --> 00:47:39,435
built in things like, uh, email
campaigns, social media planners,

1101
00:47:39,945 --> 00:47:44,085
blog posting, tons of stuff here, man.

1102
00:47:44,265 --> 00:47:46,035
Uh, you can make your own websites in it.

1103
00:47:46,040 --> 00:47:47,925
Um, web chat features.

1104
00:47:49,185 --> 00:47:52,545
And more really, like we're integrating
all the AI stuff in there as well.

1105
00:47:52,545 --> 00:47:53,205
It's fantastic.

1106
00:47:53,205 --> 00:47:57,075
It's been a fantastic tool for my business
and the people that are using it right

1107
00:47:57,080 --> 00:47:58,995
now are having so much fun using it.

1108
00:48:00,375 --> 00:48:00,795
So

1109
00:48:02,295 --> 00:48:06,404
it like, getting into software is
like a different jump, is it, is like

1110
00:48:06,404 --> 00:48:09,975
a completely different industry and
like I've, oh, I've, I've been here.

1111
00:48:09,975 --> 00:48:14,115
Like, did you have any like,
apprehension about this or was it

1112
00:48:14,115 --> 00:48:18,674
just like, Hey, like the people
that I'm working with or coaching

1113
00:48:18,680 --> 00:48:21,674
are like, Hey, they need, this was,

1114
00:48:22,185 --> 00:48:23,475
well exactly that.

1115
00:48:23,625 --> 00:48:25,154
So yes, I had apprehension with it.

1116
00:48:25,154 --> 00:48:26,115
Like anything, right?

1117
00:48:26,120 --> 00:48:30,944
Like I have, I do, so I do coaching,
I have real estate and I have this,

1118
00:48:30,944 --> 00:48:32,654
so I have my hands full already.

1119
00:48:33,045 --> 00:48:36,705
So to open up another business was
like, do I even have time for this?

1120
00:48:36,705 --> 00:48:37,665
This what I want to do.

1121
00:48:38,145 --> 00:48:39,165
Numbers look good.

1122
00:48:39,404 --> 00:48:42,435
But the main thing is,
I get to help people.

1123
00:48:42,645 --> 00:48:46,335
Like that's why I do coaching in the first
place is because I get to help people.

1124
00:48:46,365 --> 00:48:48,165
Cause I wanna be, the guy
I wish was there for me.

1125
00:48:48,795 --> 00:48:55,125
So the driving force for this was to put
this out there for it's easy, accessible

1126
00:48:55,125 --> 00:48:57,945
for anyone else who's starting their
business and can actually control their

1127
00:48:57,950 --> 00:49:01,725
communication with their customer and
actually have them help 'em do sales.

1128
00:49:02,325 --> 00:49:03,915
Like why not increase your sales game?

1129
00:49:03,915 --> 00:49:04,575
Make more money.

1130
00:49:05,685 --> 00:49:05,925
Yeah.

1131
00:49:06,045 --> 00:49:07,215
I would, I would argue, yeah,

1132
00:49:07,215 --> 00:49:12,675
that, like, I, I agree with you that
99% of shops that I talk to, like the

1133
00:49:12,675 --> 00:49:18,525
communication, even just like after
they've taken an order, is not, not great.

1134
00:49:18,525 --> 00:49:24,225
Like after the sale, it is a good
place to like fix your communication.

1135
00:49:24,225 --> 00:49:29,415
But, but even prior to the sale, like
how many shops out there aren't getting

1136
00:49:29,420 --> 00:49:33,345
back to leads within like 24 hours, let

1137
00:49:33,350 --> 00:49:34,395
alone just a couple of hours?

1138
00:49:34,395 --> 00:49:34,515
Oh yeah.

1139
00:49:36,210 --> 00:49:38,940
So I've, I've built in
automations to actually do that.

1140
00:49:38,940 --> 00:49:42,510
So as like a lead comes in, for instance,
any, when a lead comes in from any

1141
00:49:42,900 --> 00:49:45,570
junction, it then it's on a timer, right?

1142
00:49:45,570 --> 00:49:49,260
And to, if my salespeople don't
sell it within this 24 hour period,

1143
00:49:49,830 --> 00:49:52,260
then it automatically starts
following back up with that customer.

1144
00:49:52,800 --> 00:49:55,290
You know, we have built in power
dialers for you to like go down and

1145
00:49:55,290 --> 00:49:57,090
call a bunch of people at one time.

1146
00:49:57,480 --> 00:49:59,760
We have automatic reminders
that will go out and this is all

1147
00:49:59,760 --> 00:50:01,800
customized to you and your business.

1148
00:50:01,800 --> 00:50:04,380
That's what I like about it
cuz like your business, my

1149
00:50:04,380 --> 00:50:05,460
business, we're all different.

1150
00:50:05,490 --> 00:50:08,850
Even a wrap business to a wrap
business, we all sell differently.

1151
00:50:09,480 --> 00:50:10,680
We do things differently.

1152
00:50:10,685 --> 00:50:13,920
And a lot of these CRMs you have
to buy and then you have to morph

1153
00:50:13,920 --> 00:50:16,290
your business around what it can do.

1154
00:50:16,800 --> 00:50:18,810
This one morphs to you.

1155
00:50:19,560 --> 00:50:21,720
And so it's all completely
customizable there.

1156
00:50:21,750 --> 00:50:24,960
So like we used to have a problem with
like having people drop off on time,

1157
00:50:25,140 --> 00:50:28,380
their vehicle on time, which really
messes with our schedule when we're

1158
00:50:28,380 --> 00:50:30,360
trying to get people out the door.

1159
00:50:31,125 --> 00:50:33,495
So now we have automations built
in to where if we put you on our

1160
00:50:33,495 --> 00:50:36,495
install schedule, it sends you
confirmation texts and email.

1161
00:50:37,455 --> 00:50:41,564
And then it reminds you the day
before text and email to drop off.

1162
00:50:42,044 --> 00:50:45,254
There's dropoff instructions,
there's clicks to the funnels that

1163
00:50:45,259 --> 00:50:48,615
actually tell you what our dropoff
policies are, that type of things.

1164
00:50:49,395 --> 00:50:50,895
Um, then there's follow-ups after that.

1165
00:50:51,285 --> 00:50:54,645
So in doing that, we've definitely
increased our dropoff on timeness.

1166
00:50:54,645 --> 00:50:56,924
I guess we haven't really had any
problems since implementing that.

1167
00:50:57,984 --> 00:50:58,245
How, how

1168
00:50:58,245 --> 00:51:01,814
long were you running this in your own
business before you were like, Hey, let's

1169
00:51:01,964 --> 00:51:06,225
spin this out, or, or was that like the
intention from day one of like, Hey, we're

1170
00:51:06,225 --> 00:51:07,754
gonna spend this out into its own thing?

1171
00:51:08,625 --> 00:51:10,754
The intention from day one was
definitely not to spin it out.

1172
00:51:10,995 --> 00:51:13,484
Um, it was definitely to build it for us.

1173
00:51:13,484 --> 00:51:14,444
To use it for us.

1174
00:51:15,254 --> 00:51:17,805
Um, and even now, whatever I do
to it, I'm building it for the

1175
00:51:17,805 --> 00:51:19,845
betterness of, of me, honestly.

1176
00:51:20,234 --> 00:51:23,685
Everybody else just kind of gets those
benefits of whenever I'm trying to do

1177
00:51:23,685 --> 00:51:27,314
some new feature with ai, like we have
conversational AI coming out soon.

1178
00:51:27,345 --> 00:51:28,334
This is gonna be huge.

1179
00:51:29,295 --> 00:51:33,405
But building it that way has
definitely been, was built for us.

1180
00:51:33,405 --> 00:51:36,045
And then of course to give
to other people as well.

1181
00:51:37,185 --> 00:51:39,615
Yeah, I, I think there's a lot
to be said for that of like,

1182
00:51:39,615 --> 00:51:40,845
scratching your own itch.

1183
00:51:41,565 --> 00:51:43,635
Uh, and I could see why
that would be valuable.

1184
00:51:43,635 --> 00:51:49,815
Like if you've got a working model for a
wrap shop as working well for you, like

1185
00:51:50,955 --> 00:51:55,245
90% chance that it's gonna work well for
another rap shop in a different location.

1186
00:51:56,445 --> 00:51:58,335
Yeah, no, it definitely has.

1187
00:51:58,335 --> 00:52:00,825
You know, everybody, we had, all the
people that I was coaching, we had come

1188
00:52:00,825 --> 00:52:06,195
and do a beta test with us for a while and
they got massive success with it so far.

1189
00:52:06,200 --> 00:52:09,555
And I mean, like I said, the,
the best form about it to me

1190
00:52:09,555 --> 00:52:10,935
is the communication part.

1191
00:52:11,145 --> 00:52:13,095
It does so much more, like it
does a much on the marketing

1192
00:52:13,095 --> 00:52:16,575
side, but the communication, the
reputation management is fantastic.

1193
00:52:17,115 --> 00:52:20,505
So now when somebody says, like
for instance, I'd be like, Hey,

1194
00:52:20,505 --> 00:52:21,585
did you call that guy back?

1195
00:52:22,305 --> 00:52:23,355
Yeah, totally did.

1196
00:52:23,775 --> 00:52:25,815
And I'd be like, did he
really call that guy back?

1197
00:52:26,205 --> 00:52:27,165
Yeah, totally did.

1198
00:52:27,375 --> 00:52:28,065
What'd they say?

1199
00:52:28,845 --> 00:52:32,535
Oh, they said, uh, no thanks,
like they don't want it.

1200
00:52:33,585 --> 00:52:38,205
Well now I can go and listen to the
conversation and I can give them critiques

1201
00:52:38,205 --> 00:52:40,785
so I can see one if they actually really
did call the customer back or if they

1202
00:52:40,785 --> 00:52:42,705
did text the customer or they did email.

1203
00:52:43,035 --> 00:52:45,674
Cuz we can all see the same
information going back and forth.

1204
00:52:46,095 --> 00:52:46,384
Nice.

1205
00:52:46,995 --> 00:52:47,295
So

1206
00:52:47,295 --> 00:52:51,404
like even, even like the out
outbound calls are recorded

1207
00:52:51,404 --> 00:52:52,995
and tracked inside the system.

1208
00:52:54,015 --> 00:52:54,285
Yep.

1209
00:52:54,375 --> 00:52:55,995
So it's definitely helped
for training as well.

1210
00:52:55,995 --> 00:53:00,194
So like, you know, having salespeople
onboard and I think for them, even just

1211
00:53:00,194 --> 00:53:03,285
hearing their own voice and how they talk
to customers, they've definitely been

1212
00:53:03,285 --> 00:53:06,645
upping their game, but also then I'm able
to give them pointers back and say, Hey

1213
00:53:06,645 --> 00:53:11,835
man, like try this this time instead of
like talking like this, talk like this, or

1214
00:53:11,835 --> 00:53:15,555
you gave 'em the wrong information here or
you gave 'em the right information here.

1215
00:53:15,560 --> 00:53:17,565
So we can definitely do some
coaching based off that too.

1216
00:53:18,165 --> 00:53:18,464
Nice.

1217
00:53:18,674 --> 00:53:22,275
What um, how long were you guys
in like development for this?

1218
00:53:22,515 --> 00:53:23,505
I asked for my own.

1219
00:53:24,000 --> 00:53:27,660
Purposes, cause I've got
like a couple of, of software

1220
00:53:27,660 --> 00:53:29,540
projects in the works right now.

1221
00:53:29,540 --> 00:53:30,779
Is it no CRM though?

1222
00:53:30,779 --> 00:53:33,540
Is it ever outta, is it
ever out of development?

1223
00:53:33,660 --> 00:53:36,210
It's, it's never not, but it's never done.

1224
00:53:37,020 --> 00:53:37,200
Yeah.

1225
00:53:37,200 --> 00:53:37,680
How long do

1226
00:53:37,680 --> 00:53:39,720
they take you guys to get to the
point where like, Hey, this is

1227
00:53:39,720 --> 00:53:43,109
working well for us, let, let's take
it and launch it for other people?

1228
00:53:43,919 --> 00:53:47,129
I'd probably say about six hard months.

1229
00:53:49,049 --> 00:53:49,980
Six hard months.

1230
00:53:51,720 --> 00:53:53,370
Lots of nights, lots of weekends.

1231
00:53:53,700 --> 00:53:56,250
Um, even still now, lots of
nights and lots of weekends.

1232
00:53:56,370 --> 00:53:57,779
We rolled it out to our beta team.

1233
00:53:57,779 --> 00:54:01,830
It definitely was not smooth with our beta
team cuz they were so eager to get it.

1234
00:54:01,830 --> 00:54:03,660
I kept trying to push it off
and they were, they were just

1235
00:54:03,660 --> 00:54:04,980
like, Brad, I want this now.

1236
00:54:04,980 --> 00:54:06,509
Like, I need to use this now.

1237
00:54:07,140 --> 00:54:07,980
And I'd be like, Hey.

1238
00:54:07,980 --> 00:54:10,290
And you know, of course I'd be telling
'em like, Hey look, I just made this.

1239
00:54:10,290 --> 00:54:10,980
Like, it's so cool.

1240
00:54:10,980 --> 00:54:13,589
I didn't, wasn't meaning to tease
them with it, but like, it was

1241
00:54:13,649 --> 00:54:15,120
probably coming off as a tease.

1242
00:54:15,120 --> 00:54:16,410
And so they're like,
just, just give it to me.

1243
00:54:16,480 --> 00:54:16,960
Just give it.

1244
00:54:18,825 --> 00:54:23,325
Definitely our first couple people that
we onboarded was disastrous, but you

1245
00:54:23,325 --> 00:54:24,794
know, obviously we learned from that.

1246
00:54:24,794 --> 00:54:25,334
We move on.

1247
00:54:26,294 --> 00:54:26,584
Okay.

1248
00:54:27,225 --> 00:54:27,944
How many people

1249
00:54:27,944 --> 00:54:28,305
do you have

1250
00:54:28,305 --> 00:54:29,115
on the platform now?

1251
00:54:30,404 --> 00:54:33,705
Um, I think we're about up to 30
right now, so we're still just

1252
00:54:33,709 --> 00:54:35,115
getting started with everything.

1253
00:54:35,115 --> 00:54:40,365
So we have about 30 users on the platform
and obviously we're looking to expand

1254
00:54:40,365 --> 00:54:41,714
and help everybody else any way we can.

1255
00:54:42,285 --> 00:54:44,354
We have reviews coming in
for it, which is great.

1256
00:54:44,354 --> 00:54:46,964
We're still working on
perfecting even our own website.

1257
00:54:47,625 --> 00:54:51,134
Um, but we just, we're getting so much
feedback from what the people want and we

1258
00:54:51,134 --> 00:54:54,584
wanna still keep working on the product
itself and keep continuing to grow it,

1259
00:54:54,584 --> 00:54:56,084
add more features, that type of thing.

1260
00:54:56,714 --> 00:54:56,834
Okay.

1261
00:54:57,075 --> 00:54:58,604
What does, uh, what does your pricing look

1262
00:54:58,604 --> 00:54:59,055
like, Brad?

1263
00:55:00,615 --> 00:55:03,375
So we have like three different
tier pricings, like most things.

1264
00:55:03,375 --> 00:55:07,365
So we have like a basic, if you just wanna
use it just for communication, like if

1265
00:55:07,365 --> 00:55:11,174
you just wanna use the texting and all the
forms of communication with the recorder,

1266
00:55:11,180 --> 00:55:14,625
phone calls, you can create your own
automations and those types of things.

1267
00:55:14,834 --> 00:55:16,274
You're looking at 1 97 a month.

1268
00:55:17,805 --> 00:55:20,955
And then if you want some of our
templates, you know, like if you

1269
00:55:20,960 --> 00:55:24,555
wanna jumpstart and have us come
in and install like commercial rap

1270
00:55:24,555 --> 00:55:29,924
templates, um, personal rap templates
or tint stuff, if you guys do tint,

1271
00:55:29,985 --> 00:55:33,345
like we got templates for that already
set up, then you're probably looking

1272
00:55:33,345 --> 00:55:36,134
at, um, 2 97 a month right there.

1273
00:55:36,915 --> 00:55:39,705
And then we have our hire two
package, which is 3 97 a month.

1274
00:55:39,735 --> 00:55:42,915
And that's like us coming in and actually
building it out, all custom for you.

1275
00:55:43,575 --> 00:55:45,105
And there's a setup fee
involved with that one.

1276
00:55:45,105 --> 00:55:46,395
It's about $3,000.

1277
00:55:46,395 --> 00:55:52,245
Depends on like how big of a shop you
are and how much customization you want.

1278
00:55:52,875 --> 00:55:56,445
But the big thing here that I love
that I wanted to add to this, that I

1279
00:55:56,445 --> 00:56:00,555
actually absolutely hated for other
CRMs, we don't have a user limit on there

1280
00:56:00,825 --> 00:56:02,445
and we're not charging you for users.

1281
00:56:03,015 --> 00:56:06,404
So if you have a shop of 10 people
right now and they all need to

1282
00:56:06,410 --> 00:56:09,134
be on this platform, that's what
your monthly fee's gonna be.

1283
00:56:10,275 --> 00:56:11,115
It's not gonna be.

1284
00:56:11,565 --> 00:56:13,455
I like that, you know, oh, it's $200.

1285
00:56:13,455 --> 00:56:14,355
It's, it's not this low.

1286
00:56:14,355 --> 00:56:17,384
Like, hey, it's $99 a month, but
then it's, you know, a hundred

1287
00:56:17,384 --> 00:56:19,845
dollars a month after that for
every user you put on there.

1288
00:56:20,835 --> 00:56:20,985
Yeah.

1289
00:56:20,985 --> 00:56:21,495
I like that.

1290
00:56:21,915 --> 00:56:22,065
Right.

1291
00:56:22,125 --> 00:56:24,795
Just like having been on the other
side of that, like paying per

1292
00:56:24,795 --> 00:56:29,895
user e especially when you've got
different roles within a shop, right?

1293
00:56:29,955 --> 00:56:33,495
You, you, ideally you want
everybody on your team to be in

1294
00:56:33,555 --> 00:56:35,235
the same platform, but mm-hmm.

1295
00:56:35,654 --> 00:56:38,265
Some of those people are gonna use
that more than others, but it's

1296
00:56:38,265 --> 00:56:42,705
still like, I feel like some, some
platforms penalize you based on that.

1297
00:56:43,005 --> 00:56:43,245
Yeah.

1298
00:56:43,935 --> 00:56:46,035
Well, like one of the best
automations that we made we're

1299
00:56:46,035 --> 00:56:47,295
actually one of the simplest ones.

1300
00:56:47,745 --> 00:56:49,634
How many of you guys have a missed call?

1301
00:56:50,985 --> 00:56:51,165
Yeah.

1302
00:56:51,375 --> 00:56:53,235
Every single day, right?

1303
00:56:53,565 --> 00:56:55,725
So if you think about what
your average ticket is, right?

1304
00:56:56,384 --> 00:57:00,165
If you miss a call, that's
whatever that average ticket is.

1305
00:57:00,165 --> 00:57:04,095
So for me, like the average vehicle
wrap for me is about 4,500 bucks, right?

1306
00:57:04,725 --> 00:57:08,685
So if I miss a call, that's an easy 4,500
bucks right there that I'm missing out on.

1307
00:57:09,135 --> 00:57:12,825
And I used to never know if somebody
actually even called them back.

1308
00:57:13,215 --> 00:57:13,455
Right.

1309
00:57:13,455 --> 00:57:15,225
So that could just be
lost sales right there.

1310
00:57:15,855 --> 00:57:19,275
So what we have is you have an automation
built in to where it can tell if that is

1311
00:57:19,280 --> 00:57:24,435
a new person calling in and there's a 50
50 chance that it's like somebody trying

1312
00:57:24,435 --> 00:57:28,095
to sell you a car warranty or Right.

1313
00:57:28,575 --> 00:57:30,435
Or business funding.

1314
00:57:30,440 --> 00:57:32,085
It's a $4,500 sale.

1315
00:57:32,175 --> 00:57:32,505
Right.

1316
00:57:32,505 --> 00:57:33,825
Or to whatever your average ticket is.

1317
00:57:34,065 --> 00:57:37,935
So we have it, so if it misses
the call, it texts them back and

1318
00:57:37,940 --> 00:57:39,105
it starts to engage with them.

1319
00:57:39,105 --> 00:57:41,175
It's like, Hey, thanks
for calling trade wraps.

1320
00:57:41,595 --> 00:57:42,585
Sorry we missed your call.

1321
00:57:42,585 --> 00:57:43,335
How can we help?

1322
00:57:44,835 --> 00:57:46,575
And it just starts a texting conversation.

1323
00:57:46,695 --> 00:57:49,845
And what it also then does is it assign
for me, it assigns it to a couple

1324
00:57:49,845 --> 00:57:53,955
salespeople and then they have to return
that call just in case it was a landline.

1325
00:57:54,015 --> 00:57:56,895
They have to re actually call
that person back within 24 hours.

1326
00:57:57,855 --> 00:57:58,065
Okay.

1327
00:57:58,785 --> 00:57:58,815
I

1328
00:57:58,815 --> 00:58:00,825
curious, since you brought
up text messaging like.

1329
00:58:01,740 --> 00:58:05,370
On the wrap side, like trade wraps, like
how, how much business do you guys do

1330
00:58:05,370 --> 00:58:08,009
through text messaging now versus email?

1331
00:58:09,000 --> 00:58:13,290
You know, I absolutely love it
because I, you know, so I'm big on,

1332
00:58:13,290 --> 00:58:15,089
we sell business to business, right?

1333
00:58:15,450 --> 00:58:18,779
And so I used to see all these people out
there that were like, yeah, texting back

1334
00:58:18,785 --> 00:58:20,430
and forth with their customers and stuff.

1335
00:58:20,430 --> 00:58:24,810
And obviously that would have
to be done on your phone.

1336
00:58:25,680 --> 00:58:29,400
So I either have to give everybody
phones or they're using their personal

1337
00:58:29,400 --> 00:58:31,230
phones, which you definitely don't want.

1338
00:58:31,620 --> 00:58:31,680
Yeah.

1339
00:58:31,680 --> 00:58:33,810
Talking to your customers
and then you have no access

1340
00:58:33,810 --> 00:58:35,009
to any of that stuff, right?

1341
00:58:35,670 --> 00:58:37,350
And still makes everything
flow through you.

1342
00:58:37,355 --> 00:58:40,350
So I actually thought that, hey,
no, we're business to business.

1343
00:58:40,350 --> 00:58:42,210
Like they don't want to
text, they want to email.

1344
00:58:42,210 --> 00:58:44,609
That's more professional, right?

1345
00:58:45,675 --> 00:58:47,985
I gotta be honest, ever since we
started texting people through this

1346
00:58:47,985 --> 00:58:51,855
platform, they have been so much
more responsive through texting.

1347
00:58:51,855 --> 00:58:53,625
Like we could just text somebody
right now and they're just

1348
00:58:53,625 --> 00:58:55,035
so quick to get back to us.

1349
00:58:55,035 --> 00:58:58,725
Whether it's an estimate, whether it's
taking a payment, whether it's just like,

1350
00:58:58,725 --> 00:59:00,645
Hey, you're dropping it off today, right?

1351
00:59:00,675 --> 00:59:01,095
Oh, yep.

1352
00:59:01,125 --> 00:59:02,325
On my way right now.

1353
00:59:03,285 --> 00:59:04,455
It's been fantastic.

1354
00:59:04,455 --> 00:59:09,135
The rate of business, like actually
even like our web chat, right?

1355
00:59:10,035 --> 00:59:12,525
Have you guys ever used a web
chat on your website before?

1356
00:59:13,665 --> 00:59:15,195
Uh, on the Better Sign Shop website?

1357
00:59:15,195 --> 00:59:15,645
Yes.

1358
00:59:15,825 --> 00:59:17,115
On any website, right?

1359
00:59:17,115 --> 00:59:17,716
Oh, yeah, yeah, yeah.

1360
00:59:18,465 --> 00:59:18,735
Right.

1361
00:59:18,735 --> 00:59:21,015
Usually it's like a portal and
it's like a sell whole separate

1362
00:59:21,015 --> 00:59:22,065
app you have to log into.

1363
00:59:22,215 --> 00:59:23,385
Oh, and it's like a portal, right?

1364
00:59:23,835 --> 00:59:29,475
And then like once you, once you go
onto it, they're usually gone, right?

1365
00:59:29,475 --> 00:59:31,245
And if they're gone, then
you kind of miss out on it.

1366
00:59:31,250 --> 00:59:35,115
So what this does is it creates a
form, so the web chat actually draws

1367
00:59:35,120 --> 00:59:36,885
them into a texting conversation.

1368
00:59:36,885 --> 00:59:38,205
So, Gotcha.

1369
00:59:38,385 --> 00:59:42,135
And so now if they walk down the street or
they're in another country, whatever, like

1370
00:59:42,165 --> 00:59:44,145
we can still have our communication here.

1371
00:59:44,475 --> 00:59:47,175
So the texting has definitely
upped our game big time.

1372
00:59:48,075 --> 00:59:48,405
Nice,

1373
00:59:48,855 --> 00:59:49,215
nice.

1374
00:59:49,815 --> 00:59:52,035
I, Mike and I harped on this.

1375
00:59:52,215 --> 00:59:54,045
Hey, how long ago was it, Mike?

1376
00:59:54,050 --> 00:59:56,925
We did the shop management
software episode where we just

1377
00:59:57,315 --> 00:59:59,655
waxed for like an hour and a half.

1378
01:00:00,225 --> 01:00:06,225
But like for anybody out there, I, I just
want to get your take on it of like the

1379
01:00:06,230 --> 01:00:10,755
cost of building your own system versus
like buying something that's already made.

1380
01:00:11,265 --> 01:00:15,045
Like, talk to me about that side of it.

1381
01:00:15,045 --> 01:00:21,015
Like, I think you're in like a unique
position because you've actually built

1382
01:00:21,015 --> 01:00:24,705
it, you started building your own system
and now you're selling that system.

1383
01:00:24,705 --> 01:00:32,325
But like, well, and this is maybe six hard
months and then, but like I, for everybody

1384
01:00:32,325 --> 01:00:36,495
that's out there thinking of like, Hey,
we're gonna build something ourselves.

1385
01:00:37,110 --> 01:00:42,990
I, I wanna deter them from that because
too often it's like they don't, they

1386
01:00:42,990 --> 01:00:45,360
underestimate the, the effort involved.

1387
01:00:46,259 --> 01:00:50,580
I'm gonna, I melted my
brain for six hard months.

1388
01:00:50,640 --> 01:00:51,990
I'm still melting my brain.

1389
01:00:52,259 --> 01:00:55,140
I'm, like I said, I don't consider
myself like book smart, but I

1390
01:00:55,140 --> 01:00:57,930
can learn anything but this.

1391
01:00:57,930 --> 01:01:00,810
That's a whole realm that I had
no idea what the hell I was doing

1392
01:01:01,259 --> 01:01:04,140
and there was a lot of trial and
error with it, that's for sure.

1393
01:01:04,200 --> 01:01:06,810
I definitely pissed off some of
my customers trying stuff out.

1394
01:01:07,890 --> 01:01:11,130
Definitely had some of that go
on, but you know, it's, I when

1395
01:01:11,134 --> 01:01:15,750
it's just like how I talked to my
plumbing and H V C customers, right?

1396
01:01:16,410 --> 01:01:21,000
I got very good at understanding
what value is on how to skip time.

1397
01:01:21,390 --> 01:01:23,759
Like the big thing for us
is we need to condense time.

1398
01:01:24,120 --> 01:01:27,240
We need to stop thinking about
swapping time for money and

1399
01:01:27,240 --> 01:01:28,800
get those results faster.

1400
01:01:29,279 --> 01:01:32,670
That's why, like I said, I hired plenty
of coaches in my day now and some

1401
01:01:32,670 --> 01:01:34,500
of them were very specialized into.

1402
01:01:35,625 --> 01:01:37,845
I'm just gonna go ahead and
hire a hiring coach, right?

1403
01:01:37,845 --> 01:01:39,915
And he's gonna teach me everything
I need to know about hiring

1404
01:01:40,365 --> 01:01:41,865
and just get that done, right?

1405
01:01:41,865 --> 01:01:45,585
Instead of going to a general business
coach or going to a school, like,

1406
01:01:45,585 --> 01:01:46,605
we're just gonna go right there.

1407
01:01:47,445 --> 01:01:50,535
So I'm at the point now where like,
I understand value very heavily.

1408
01:01:51,255 --> 01:01:54,045
So if I have the opportunity just
to buy something already done, that

1409
01:01:54,045 --> 01:01:57,105
gets me to what I want to get to
faster so I can focus on growing my

1410
01:01:57,105 --> 01:01:58,725
business, I'm totally down for it.

1411
01:01:59,445 --> 01:02:03,015
It's just the value has to be there
and if the value's there, I have

1412
01:02:03,015 --> 01:02:03,945
no problem spending the money.

1413
01:02:04,935 --> 01:02:05,655
That's a great answer.

1414
01:02:06,525 --> 01:02:10,335
So for all the, the smaller guys
or even some of the larger guys

1415
01:02:10,335 --> 01:02:14,175
that are still stuck in that box
in your head that I have to do it,

1416
01:02:15,255 --> 01:02:20,475
let go, grow your business, focus

1417
01:02:20,480 --> 01:02:23,475
on one or two things at a

1418
01:02:23,480 --> 01:02:23,955
time.

1419
01:02:24,645 --> 01:02:24,945
Yeah.

1420
01:02:24,945 --> 01:02:25,515
And six.

1421
01:02:25,520 --> 01:02:29,115
And like, so one of the features
that we put in there was, um, you

1422
01:02:29,115 --> 01:02:30,585
guys never used Kajabi before.

1423
01:02:32,295 --> 01:02:32,325
Mm.

1424
01:02:34,275 --> 01:02:34,785
I've heard of it.

1425
01:02:34,785 --> 01:02:35,275
No, I don't.

1426
01:02:35,505 --> 01:02:39,464
It like the, like an online
learning platform type of

1427
01:02:39,464 --> 01:02:39,734
deal.

1428
01:02:39,825 --> 01:02:39,975
Yeah.

1429
01:02:39,975 --> 01:02:43,904
So at some point in time you guys are
probably paid for a class and you had

1430
01:02:43,904 --> 01:02:47,565
to show up to these, like online class
and it was like a video and some text

1431
01:02:47,565 --> 01:02:50,775
below on how to do whatever, some
supporting documents, things like that.

1432
01:02:50,775 --> 01:02:52,845
It was probably built out
of something like Kajabi.

1433
01:02:53,415 --> 01:02:55,245
So we put that in here as well.

1434
01:02:55,995 --> 01:02:58,725
And so like in six months time, like
you're talking about like building

1435
01:02:58,725 --> 01:03:02,595
yourself in six months time, could you,
instead of building out a platform for

1436
01:03:02,600 --> 01:03:06,075
yourself, could you actually take that six
months and apply it to building training

1437
01:03:06,525 --> 01:03:11,115
for your customers or for your, in your
employees to help further your business

1438
01:03:11,115 --> 01:03:13,035
forward and have onboarding a lot faster?

1439
01:03:15,464 --> 01:03:16,694
That's where I put my effort on.

1440
01:03:18,194 --> 01:03:18,585
Agreed.

1441
01:03:18,944 --> 01:03:19,365
Agreed.

1442
01:03:20,714 --> 01:03:24,884
Cool guys, do you, do you, Pete, Mike,
do you have any questions on the, the

1443
01:03:24,890 --> 01:03:26,565
signage thing before we wrap this up?

1444
01:03:27,225 --> 01:03:30,645
Or, I'm sorry, not the signage thing,
but the tort, uh, the CRM thing.

1445
01:03:32,640 --> 01:03:33,000
I have a

1446
01:03:33,390 --> 01:03:34,170
mission for Brad.

1447
01:03:34,530 --> 01:03:35,790
Not really related work, but

1448
01:03:36,300 --> 01:03:40,200
So, sounds like you started out your
career not being much of a business

1449
01:03:40,200 --> 01:03:44,070
person, kinda hating the business
side of things and making a lot of

1450
01:03:44,070 --> 01:03:49,020
mistakes there, but seems like now
you're kind of a business geek and

1451
01:03:49,025 --> 01:03:50,820
you really, really seem to enjoy it.

1452
01:03:51,300 --> 01:03:58,320
Do you, are you enjoying the business
side of the industry more now or do you

1453
01:03:59,220 --> 01:04:02,010
miss days where you were just sitting
there making cool shit all day long,

1454
01:04:02,100 --> 01:04:03,270
not dealing with the business at all?

1455
01:04:04,650 --> 01:04:09,660
That's a, that's an excellent question
because if you asked me years ago that

1456
01:04:09,660 --> 01:04:14,820
question, I probably would say, no, I
want to go back and do my art right.

1457
01:04:14,825 --> 01:04:17,400
I wanna wrap a vehicle
or design something.

1458
01:04:18,810 --> 01:04:23,040
You ha if you've started a business,
you owe it to yourself or, and it also

1459
01:04:23,040 --> 01:04:24,630
depends on whatever your vision is, right?

1460
01:04:24,810 --> 01:04:28,080
If you want to, if you want
to be self-employed, you

1461
01:04:28,080 --> 01:04:29,310
should just go ahead and.

1462
01:04:29,820 --> 01:04:30,930
Work for somebody else.

1463
01:04:30,990 --> 01:04:35,370
Cause otherwise there's too much
risk involved being self-employed and

1464
01:04:35,370 --> 01:04:36,870
you get none of the upside benefits.

1465
01:04:36,870 --> 01:04:40,410
Like you don't, so you might as
well just go work for somebody else.

1466
01:04:40,415 --> 01:04:44,820
So if you're not gonna jump to
that business quadrant, then don't.

1467
01:04:44,825 --> 01:04:49,350
But your vision has to be what you,
what you're trying to accomplish.

1468
01:04:49,380 --> 01:04:52,770
And for where I wanted to go, what
I wanted to take and bring up the

1469
01:04:52,770 --> 01:04:56,009
people that I wanted to bring up,
it requires more than just me.

1470
01:04:56,640 --> 01:05:02,340
And so it was hard for me because I
am, I am a very artistic person, so

1471
01:05:02,730 --> 01:05:06,420
details on art side are great, but
like numbers and data and all that

1472
01:05:06,420 --> 01:05:08,310
kind of stuff is super boring to me.

1473
01:05:09,000 --> 01:05:09,900
Straight up, honestly.

1474
01:05:09,900 --> 01:05:10,170
Right?

1475
01:05:10,560 --> 01:05:11,220
Super boring.

1476
01:05:11,310 --> 01:05:16,170
But I've had to learn to be that
guy to understand what growth is.

1477
01:05:17,009 --> 01:05:21,030
And so that's not my natural tendencies,
but I would say yes, I do love

1478
01:05:21,035 --> 01:05:26,100
business more because I understand
it more and the more, and it's never

1479
01:05:26,100 --> 01:05:27,870
something that I'm fully done learning.

1480
01:05:28,275 --> 01:05:31,785
And the more I learn about it is the
more that I can push home how I'm gonna

1481
01:05:31,785 --> 01:05:33,045
actually drive this business forward.

1482
01:05:33,615 --> 01:05:33,765
Yeah.

1483
01:05:33,975 --> 01:05:36,075
There was a, there was another
podcast I was listening to.

1484
01:05:36,075 --> 01:05:40,185
I can't even remember the podcast
now, but like, just a week ago,

1485
01:05:40,245 --> 01:05:41,745
that tells you how bad my memory is.

1486
01:05:41,865 --> 01:05:45,165
Or it could be that I've got
three little girls that it put

1487
01:05:45,165 --> 01:05:46,515
all these gray hairs on my head.

1488
01:05:46,995 --> 01:05:50,445
But I was listening, like the thing
that I took away from the podcast, and

1489
01:05:50,445 --> 01:05:55,154
this person was like, successful in
buying like, super boring businesses,

1490
01:05:55,154 --> 01:05:59,025
like plumbers that were trying
to retire and, and just mm-hmm.

1491
01:05:59,265 --> 01:06:05,175
You know, totally away from tech and
like, anything remotely crazy exciting.

1492
01:06:05,685 --> 01:06:10,455
Uh, but they, they said, uh, this,
this is what really stuck with me

1493
01:06:10,455 --> 01:06:14,625
was like, if you're gonna be in
the game, learn to love the game.

1494
01:06:15,735 --> 01:06:17,745
Like, just, just playing the game.

1495
01:06:18,465 --> 01:06:22,335
Uh, and it like, it, it reminded me of
kind of like a, like the Michael Jordan,

1496
01:06:22,785 --> 01:06:26,040
like, uh, The, the documentary and stuff.

1497
01:06:26,040 --> 01:06:29,910
And I can remember when I watched
that of just like how competitive that

1498
01:06:29,910 --> 01:06:32,430
guy was with, with just everything.

1499
01:06:32,970 --> 01:06:36,930
And you know, I think there's
something to that of being able to

1500
01:06:37,259 --> 01:06:41,220
like, get yourself up for whatever
it is that you're, you're doing.

1501
01:06:41,225 --> 01:06:46,710
Like just, just being able to keep
yourself interested in the game.

1502
01:06:46,950 --> 01:06:53,580
So even if you don't necessarily enjoy
it at first, like keep yourself in

1503
01:06:53,580 --> 01:06:57,779
the game, keep playing the game until
you know you've got that respect or

1504
01:06:57,785 --> 01:06:59,670
you, you've got that fire for it.

1505
01:07:00,390 --> 01:07:02,240
And like, strikes me, you
have to become obsessed.

1506
01:07:02,670 --> 01:07:06,420
Like you're that type of guy of
like, hey, like I hated all this

1507
01:07:06,420 --> 01:07:09,450
stuff, but like now, like Mike
said, you seem like you enjoy it.

1508
01:07:09,779 --> 01:07:11,700
Uh, at least you enjoy talking about it.

1509
01:07:12,270 --> 01:07:12,600
Um,

1510
01:07:12,839 --> 01:07:13,350
well, of course.

1511
01:07:13,350 --> 01:07:15,540
And, and I watched that documentary
as well and I definitely

1512
01:07:15,690 --> 01:07:17,400
had big takeaways from it.

1513
01:07:17,580 --> 01:07:20,415
Um, That I could apply
in business as well.

1514
01:07:20,745 --> 01:07:23,715
And the key takeaways from that
is to become obsessed, right?

1515
01:07:24,315 --> 01:07:30,585
But one of the key points of that is, even
in Michael Jordan's situation there, who

1516
01:07:30,585 --> 01:07:35,445
you are today is not who's gonna get you
there or where you're trying to go, right?

1517
01:07:35,895 --> 01:07:38,715
So we need to change who we
are to get where we're going.

1518
01:07:39,255 --> 01:07:42,195
So if you're trying to grow an actual
business, and you wanna be a business

1519
01:07:42,195 --> 01:07:44,085
owner, you need to be that person now.

1520
01:07:45,015 --> 01:07:48,375
So like when Michael Jordan was trying to
go for that next round of championships,

1521
01:07:48,375 --> 01:07:49,395
he had to be completely different.

1522
01:07:49,395 --> 01:07:52,215
There was a, they did a whole segment
on like, oh, they made a big deal.

1523
01:07:52,215 --> 01:07:53,355
He's lifting weights now.

1524
01:07:54,285 --> 01:07:56,805
He's never lifting weights
up until that point, right?

1525
01:07:56,805 --> 01:07:58,065
Like, he's lifting weights now.

1526
01:07:58,125 --> 01:08:00,915
He has to be somebody different
to actually achieve them.

1527
01:08:00,915 --> 01:08:03,495
He has to attract different people, right?

1528
01:08:03,495 --> 01:08:04,995
So that's what we have
to do in business as

1529
01:08:04,995 --> 01:08:05,295
well.

1530
01:08:05,835 --> 01:08:07,005
Well said, well said.

1531
01:08:07,634 --> 01:08:11,384
So, uh, as we transition to a
close here, Brad, like what's,

1532
01:08:11,415 --> 01:08:12,495
what's the future for you?

1533
01:08:14,055 --> 01:08:15,075
What's the future for me?

1534
01:08:15,134 --> 01:08:20,399
Well, uh, future for me is to continue
to, I just, I can't stop growing,

1535
01:08:20,970 --> 01:08:22,140
you know, I gotta keep growing.

1536
01:08:22,140 --> 01:08:22,800
Everything.

1537
01:08:23,250 --> 01:08:26,130
Like taking trade wraps to another
level is where I'm at right now.

1538
01:08:26,609 --> 01:08:30,300
Um, I wanna get torque into as
many hands as possible to help

1539
01:08:30,300 --> 01:08:32,340
their business as much as possible.

1540
01:08:32,939 --> 01:08:35,519
And I just wanna, conti, continue
to keep contributing out there.

1541
01:08:37,319 --> 01:08:37,680
And

1542
01:08:37,680 --> 01:08:41,130
a like the last question I got,
which is always a tough one, what

1543
01:08:41,130 --> 01:08:42,390
do you wanna be remembered for?

1544
01:08:43,500 --> 01:08:45,510
Ooh, what do I wanna be remembered for?

1545
01:08:45,540 --> 01:08:49,380
I wanna be, like I said in the
beginning here, I want to be the

1546
01:08:49,380 --> 01:08:50,849
guy that I wish was there for me.

1547
01:08:51,779 --> 01:08:59,069
Cuz when I was down and feeling, thank
you, thank, when I was down and feeling

1548
01:09:00,180 --> 01:09:03,090
like after that million dollar mark
I told you, I hit that plateau of, I

1549
01:09:03,090 --> 01:09:06,899
hit the million dollars and there was
nothing there for me and nothing changed.

1550
01:09:07,680 --> 01:09:09,000
I was very lost.

1551
01:09:09,359 --> 01:09:12,479
And I thought I was gonna creep back
down this whole failure route again.

1552
01:09:12,990 --> 01:09:17,160
And when I looked around, like I'm
very envious of the H V C plumbing

1553
01:09:17,160 --> 01:09:20,099
industry cuz if you, and I wanted to
start one of those businesses today.

1554
01:09:20,340 --> 01:09:24,330
There are plenty of coaches, there are
plenty like kind of businesses in a box to

1555
01:09:24,330 --> 01:09:26,009
help get you up to where you need to be.

1556
01:09:26,009 --> 01:09:29,580
And it's, I'm not gonna say it's easy,
but they have a lot more resources

1557
01:09:29,580 --> 01:09:31,109
than like what our industry has.

1558
01:09:31,889 --> 01:09:35,309
And specifically even just my,
like the, the wrap industry.

1559
01:09:35,309 --> 01:09:38,910
Like there's not a lot of people out there
that have systems and processes down to

1560
01:09:38,910 --> 01:09:45,210
grow and train installers and businesses
that are actually business oriented.

1561
01:09:45,210 --> 01:09:45,540
Right?

1562
01:09:45,660 --> 01:09:47,219
And so I had to go outside of that.

1563
01:09:47,219 --> 01:09:49,290
So I wanted to be the guy
that I wish was there for me.

1564
01:09:50,969 --> 01:09:51,179
Yeah.

1565
01:09:51,689 --> 01:09:52,319
Well said.

1566
01:09:53,460 --> 01:09:54,120
It was very nice.

1567
01:09:54,750 --> 01:09:55,320
Nice sentiment.

1568
01:09:56,040 --> 01:09:56,370
Cool.

1569
01:09:56,940 --> 01:09:58,200
Been a great conversation.

1570
01:09:58,200 --> 01:10:01,980
I've, I've really enjoyed, um, like
hearing you talk about your journey.

1571
01:10:02,519 --> 01:10:06,690
Uh, if people are interested in
torque crm, is it, what's the website?

1572
01:10:06,690 --> 01:10:07,710
How can they reach out?

1573
01:10:08,640 --> 01:10:10,710
The website is toric crm.com.

1574
01:10:10,710 --> 01:10:13,800
It's t O R Q cm.com.

1575
01:10:14,220 --> 01:10:17,640
You can definitely click on the
link there and, uh, schedule a demo.

1576
01:10:17,644 --> 01:10:19,080
We'll do a live demo for you.

1577
01:10:19,590 --> 01:10:22,530
Um, again, or if you just wanna
have a conversation, you know, I'm

1578
01:10:22,530 --> 01:10:24,660
always down to have conversations
with people cause I'm always trying

1579
01:10:24,660 --> 01:10:26,070
to grow and give back as well.

1580
01:10:27,090 --> 01:10:27,420
Excellent.

1581
01:10:27,630 --> 01:10:29,730
Well, Brad, we uh, appreciate
having you on, man.

1582
01:10:30,210 --> 01:10:32,670
I really appreciate you
taking the time out.

1583
01:10:33,450 --> 01:10:33,840
Been enjoyed.

1584
01:10:33,845 --> 01:10:34,500
Well, thank you again.

1585
01:10:34,559 --> 01:10:35,220
Thank you gentlemen.

1586
01:10:35,580 --> 01:10:36,000
Thanks Brad.

1587
01:10:36,960 --> 01:10:37,170
Take care

1588
01:10:37,170 --> 01:10:37,380
bud.

1589
01:10:38,519 --> 01:10:41,880
If you liked this episode, make
sure you hit subscribe to get all

1590
01:10:41,880 --> 01:10:46,680
the latest episodes and check out
our website, better sign shop.com.

1591
01:10:47,340 --> 01:10:50,640
Get free resources and helpful
tools on growing your shop.

1592
01:10:51,000 --> 01:10:51,990
Thanks for listening.