GTM Made Simple | 41: How Predictive Empowers Your ABM Strategy Throughout the Flipped Funnel w/ Tony Yang

Are you taking advantage of predictive? At a #FlipMyFunnel event Tony Yang, VP of Marketing at Conversion Logic and former VP of Demand at Mintigo, talked about five ways predictive empowers your ABM strategy as you head down the flipped funnel. And also why Qui-Gon Jinn from Star Wars was actually talking about ABM in one of his famous speeches!

Show Notes

Are you taking advantage of predictive?

At a #FlipMyFunnel event Tony Yang, VP of Marketing at Conversion Logic and former VP of Demand at Mintigo, talked about five ways predictive empowers your ABM strategy as you head down the flipped funnel.

And also why Qui-Gon Jinn from Star Wars was actually talking about ABM in one of his famous speeches!

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?