The Animalz Content Marketing Podcast

The Animalz Content Marketing Podcast Trailer Bonus Episode 49 Season 1

What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti

What Brands Can Learn From Big Publishers with Parse.ly's Andrew MontalentiWhat Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti

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In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform Parse.ly.

We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal, and Medium—to explore the changing face of content marketing. We talk through “platform-risk” and the growing need to diversify marketing channels; we dig deep into content attribution and analysis; and we share “publication”-inspired strategies that B2B and B2C brands can apply to their own content marketing.

Show Notes

In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform Parse.ly.

We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal, and Medium—to explore the changing face of content marketing. We talk through “platform-risk” and the growing need to diversify marketing channels; we dig deep into content attribution and analysis; and we share “publication”-inspired strategies that B2B and B2C brands can apply to their own content marketing.

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What is The Animalz Content Marketing Podcast?

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.