Why They Resonate

This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank.

In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss:
  • How to source and develop stories for your work
  • The formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideas
  • The 3 components of being recognized for your expertise
...and more.

Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat!

Learn more about Dorie and buy her incredible books at dorieclark.com.

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ABOUT ME, JAY ACUNZO:

I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing.

Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.

Subscribe to my free newsletter at jayacunzo.com

Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services

Book me to speak to your group: jayacunzo.com/keynotes

Connect with me on social: LinkedIn, Instagram, Bluesky

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Creators and Guests

Host
Jay Acunzo
I help entrepreneurs differentiate with stronger IP and storytelling // Author, speaker, host of How Stories Happen, and consultant for hire

What is Why They Resonate?

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how greater communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.