Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5

Chances are, your brand has a founding story. But are you telling it the right way? If you nail it, you can win over customers (even in a crowded space) and keep them coming back again and again. Here are the 3 versions of your brand story you need to have and a killer example of a hummus brand that got it right.

Show Notes

• Follow Ben on Twitter
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Ithaca Hummus

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.