The old way to grow as a product designer meant doing the grunt work (button variants, banner sizes, edges cases) until your instincts calibrated.
In the new world, AI does the grunt work, faster and cheaper than any junior designer ever could.
And the numbers reveal this crisis : UX job postings fell 73% between 2022 and 2023. Less than 5% of tech companies hire entry-level design talent.
Rapid changes are afoot and we need some reorientation
So, Praveen met Jay Datta—founder of Designup, Southeast Asia’s largest design conference, and 25 years in design at Deutsche Bank, Adobe, Flipkart, and Makemytrip—and Shreyas Satish, founder of Ownpath, who has spent years trying to rebuild the apprenticeship model from outside the system to discuss that question to answer a big question: how does a 22-year-old build judgement now?
What is Two by Two (Private)?
The Two by Two podcast is a premium business podcast from The Ken that investigates, discusses and breaks down the most important business stories around you.
Hosted from The Ken's newsroom by business journalists Rohin Dharmakumar and Praveen Gopal Krishnan, Two by Two will feature guests and experts from across the industry and academia to talk about issues no one else is talking about.