{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 65
    },
    {
      "title": "About Barbara\r",
      "startTime": 65,
      "endTime": 254
    },
    {
      "title": "Building Data Literacy Through SQL\r",
      "startTime": 254,
      "endTime": 496
    },
    {
      "title": "Rethinking Attribution Beyond Click-Based Models\r",
      "startTime": 496,
      "endTime": 848
    },
    {
      "title": "Limitations of Multi-Touch Attribution in Credit Distribution\r",
      "startTime": 848,
      "endTime": 979
    },
    {
      "title": "Navigating Attribution in a Multi-Channel World\r",
      "startTime": 979,
      "endTime": 1221
    },
    {
      "title": "The Limitations of Multi-Touch Attribution for Conversion Path Insights\r",
      "startTime": 1221,
      "endTime": 1406
    },
    {
      "title": "Is Incrementality the Golden Alternative to MTA?\r",
      "startTime": 1406,
      "endTime": 1594
    },
    {
      "title": "Balancing Experimentation, Measurement and Execution\r",
      "startTime": 1594,
      "endTime": 1922
    },
    {
      "title": "Comparing MTA, MMM, and Incrementality\r",
      "startTime": 1922,
      "endTime": 2096
    },
    {
      "title": "Why Startups Should be Focused on Pouring Gas in the Fire\r",
      "startTime": 2096,
      "endTime": 2337
    },
    {
      "title": "The Value and Limitations of Self-Reported Attribution\r",
      "startTime": 2337,
      "endTime": 2413
    },
    {
      "title": "The Pitfalls of Overemphasizing Attribution Accuracy\r",
      "startTime": 2413,
      "endTime": 2590
    },
    {
      "title": "Rethinking Testing Culture in Marketing\r",
      "startTime": 2590,
      "endTime": 2799
    },
    {
      "title": "Building Strong Foundations for Effective Marketing Data\r",
      "startTime": 2799,
      "endTime": 3030
    },
    {
      "title": "Bridging the Gap Between Data and Marketing Teams\r",
      "startTime": 3030,
      "endTime": 3210
    },
    {
      "title": "Finding Balance in a Goal-Oriented Career",
      "startTime": 3210,
      "endTime": 0
    }
  ]
}