In this episode, our host Adrian Ellis speaks with Hilary Knight, Senior Consultant at AEA Consulting. The two focus on all things digital within the cultural sector; from engaging online and in-person audiences to the importance of developing digital strategies, Hilary shares her extensive knowledge on this crucial and fast-evolving field.
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Hilary Knight Bio:
Hilary is a senior executive with over 20 years of experience delivering strong growth and performance for creative and cultural organisations, including the Tate, Channel 4, Film4, and BBC. A highly commercial leader, she combines a wealth of experience in strategy and leadership with deep experience in digital and new technologies, audience-centric approaches, and agile methodologies, enabling organisations to remain competitive and significant in their space.
Her career began with BBC Radio 1 where she led on content production for digital platforms and online channels at the advent of the transition into digital music and social media. This was followed by a long career with Channel 4, leading online and digital content for Channel 4’s news and documentary output, Film4’s channel and production house, and Channel 4 drama.
As Director of Digital for Tate, she developed and delivered a strategy that generated double-digit, year-on-year growth to its digital audience, and worked with the organisation to embed digital within their core capabilities and practices.