Always Be Testing

This Always Be Testing podcast features James Little, a UK affiliate marketing legend and key figure at TopCashback. The episode covers TopCashback's 20-year history, its unique 100% cashback model, and its global success without venture capital. Little discusses the challenges and rewards of operating in various markets, the importance of clear customer education around cashback, and the evolving relationship between cashback sites and brands. He highlights the crucial role of accurate tracking and the positive impact of AWIN's move towards server-to-server tracking. The conversation also touches upon the impact of AI on affiliate marketing, the importance of mental health awareness, and Little's personal experiences.

What is Always Be Testing?

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.

Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way