One Billion in 10 Minutes

Over the last five episodes, you listened to ten bold and creative strategies for five real-world quick commerce platforms. You heard students from some of India’s best business schools define what winning in the rapid delivery space looks like to them. 

In the grand finale, we find out who won the inaugural case competition and went home with the 10 lakh rupee prize.  

Tune in. 

One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

What is One Billion in 10 Minutes?

‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’

That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country.

Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world.

Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.