Retail Remix

TikTok and Alibaba are just two of many tech juggernauts testing virtual influencers, and these AI-generated personalities are bringing immersive commerce experiences to a completely new level. What is happening in this space today…and what will the future hold? Most of all, what will the rapid evolution and maturation of this space mean for how we build our own digital identities?

Alicia Esposito explored this topic with Sharon Gai, an ecommerce expert and author of the book Ecommerce Reimagined, during a recent Retail ThinkTank Ideation Session. Listen to get a peek into the conversation, and click the link below to watch the full episode.   

Click here to watch the Retail ThinkTank Ideation Session.

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.