Zero Ambitions Podcast

Up next we're speaking with Falk Bleyl, CTO at Utopi, about their sensor-based data platform technology. He describes it as an ESG platform which is true but it massively underplays the true value of what their product offers.

Heads up, normally, we'll at least try to couch the conversation within a broader context but in this episode, we've barely bothered. We were content just to talk about the product, how it's deployed, and its impact precisely because the value it offers addresses things we talk about nearly every week.

So we could be accused of having created an advertorial, but we don't care because it's not. 

In the most reductive sense, Utopi offers a glorified post-occupancy evaluation (POE) platform. They install sensors, monitor them, manage and interpret the data, and advise their clients on how to respond to what they learn.

It is a service that is as relevant to the most red-in-tooth-and-claw capitalist landlord as it is an aspirant socialist housing provider.

Utopi uses sophisticated monitoring and maintenance strategies to prove a direct cause-and-effect on the value of the building assets. This is massively important for a world where the public sector is instructed to copy the private sector and indulge political desires for market-based decision-making, whether it's more efficient in reality or not.

Utopi's platform proves that efficiency pays, POE pays, and (tangentially) retrofit pays.



Notes from the show


**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.


**END OF SELF-PROMOTING CALLS TO ACTION**


What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value