AI in Marketing

In this episode, we explore how Tui, Europe's largest travel operator, is leveraging AI to enhance holiday bookings and visibility in AI-generated content. CEO Sebastian Ebel emphasizes the importance of integrating with large language models and social media platforms like ChatGPT and TikTok. Meanwhile, marketing strategist Stanislas Berteloot will host a LinkedIn session on using AI as a marketing engine, offering practical insights for founders and growth teams.

TikTok is launching a live podcast series, TikTok In The Mix, featuring artists like Demi Lovato, while Spotify tests "Prompted Playlists" for personalized music experiences. We also discuss a new cyberattack method, ClickFix, exploiting AI trust to deliver malware, and the Future of Life Institute's report on AI safety management, highlighting inadequate risk management by leading AI firms.

Additionally, Attorneys General from multiple states urge major AI companies to implement stronger safeguards for chatbot interactions, citing potential mental health risks. Finally, we examine how AI is reshaping Christmas shopping habits, with more consumers using AI tools for gift ideas, challenging retailers to optimize their online presence for AI-driven searches.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

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