Position Project Podcast

The Vestey family has an amazing history. Starting from the docks of Liverpool in the 1890s they built a global empire. Egg processing in China. Cattle ranches in Australia and South America. And Dewhurst, at one time, the largest chain of butchers in Britain. Today the business is led by George Vestey. The fourth generation of the family. We talked to George about how he retains the strong sense of purpose that’s been instilled in the business over multiple generations.

Show Notes

The Vestey family has an amazing history. Starting from the docks of Liverpool in the 1890s they built a global empire.  Egg processing in China. Cattle ranches in Australia and South America. And Dewhurst, at one time, the largest chain of butchers in Britain. Today the business is led by George Vestey. The fourth generation of the family. We talked to George about how he retains the strong sense of purpose that’s been instilled in the business over multiple generations.

What is Position Project Podcast?

An ongoing exploration by Squad into the power of brand positions and the stories behind them.