Everything Is Marketing

April is the author of one of my all-time favorite marketing books, Obviously Awesome: How to nail product positioning so customers get it, buy it, love it.

Show Notes

On the show today is April Dunford. April is the author of one of my all-time favorite marketing books, Obviously Awesome: How to nail product positioning so customers get it, buy it, love it.

I wanted to bring April on because she's THE person to go to regarding positioning. Positioning is probably the most essential part of marketing and yet the least understood. April is a very unconventional thinker. She's not afraid to disagree, tell people they're wrong, or offer up her opinion. She's also consulted with hundreds of companies, spoken at conferences around the world, and written some amazing material on all things positioning.

You'll hear about how she doesn't think Product-Market Fit is a useful concept, the pros and cons of creating a category, the tried and true method for working out your own positioning, and many more unique insights, examples, and case studies that she hasn't shared elsewhere.

More on April:
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🙌 Thank April for coming on the show with a quick tweet

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What is Everything Is Marketing?

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.