Taking Flight: The Entrepreneurs Journey Podcast

What does it take to value your customers? What steps can you take to improve your business? Get out your notepad to write down some great advice in this episode. Today’s guest is Andrea Tarrell, CEO & Founder of Sercante and Founder and Blogger at The Spot For Pardot. Andrea shares with Sarah that allowing her customers and community to submit articles to her blog posts, grew their reader numbers. Andrea has learned a lot from building a business. She feels as though it mentally and professionally fulfilled her life for the better. Andrea also talks about how her family made another impact on her start by always staying by her side. Please tune in to this episode! We learned so much!


Takeaways:
  • The two things Andrea got right on her entrepreneurial journey were hiring talented hard-working people and launching a blog at the same time she launched her business.
  • Andrea learned that allowing her customers and community to submit articles to her blog posts, grew their reader numbers.
  • Andrea’s co-pilots were her family and the EO Organization. The EO Organization made a huge impact on her because of the wide variety of business owners that she could bounce ideas. Her family made another impact on her start by always staying by her side.
  • Andrea split her customer service up into smaller groups to help certain customers. She made one group focus on new customers and another group that's focused on helping people optimize when they've already been on the systems for a while. This made it easier to prioritize their customers.
  • Andrea has learned a lot from building a business. She feels as though it mentally and professionally fulfilled her life for the better.
  • Andrea’s company helps other businesses that are seeking to make the leap from where they're now to where they could be with technology.


Quote of the Show:
  • “There is something really powerful about knowing that you own your own destiny.” (20:50)


Links:


Ways to Tune In:


Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

Creators & Guests

Host
Sarah Tourville
Sarah Tourville is the CEO and founder of Media Frenzy Global along with being the Communications Co-Board Chair of the Atlanta Chapter of the Entrepreneurs’ Organization and an Advisory Board Member of the Metro Atlanta Chamber.

What is Taking Flight: The Entrepreneurs Journey Podcast?

Embark on a journey of entrepreneurial discovery with Sarah Tourville, the Communications Board Chair of the Atlanta Chapter Entrepreneur's Organization. In this podcast, Sarah engages in heartfelt conversations with guests from EO Atlanta. Guests share their “First Flight Chronicles" and capture the pivotal moments when they took their initial leap, providing listeners with an intimate look into the challenges and triumphs of the startup world. Join us for a bi-weekly dose on Wednesday’s for an inspiring exploration into the essence of entrepreneurship. This show is proudly sponsored by EO Atlanta.