The Hunt Lift Eat Podcast

In this episode, Carter and Luke interview Jason Smith and Mark Strickland, the owners of Southern Rut Power Sports. The conversation covers their journey as entrepreneurs and the challenges they faced in starting their own business. They discuss how their passion for dirt bikes and four-wheelers led them to pursue their dream of owning a power sports company. Jason shares his decision to leave his corporate job and start his own business, while Mark talks about his transition from working in sales to joining Jason in their venture. They also talk about the process of finding a shop and getting their business up and running. In this part of the conversation, Jason and Mark discuss the challenges they faced when starting their business and how they overcame them. 

They emphasize the importance of having a vision and being willing to take risks. They also discuss the hypomanic condition and its connection to entrepreneurship. The conversation highlights the mindset and determination required to succeed as an entrepreneur. They also talk about the importance of personal growth and integrity in business. The chapter concludes with a discussion on the value of failure and the need to stay focused on long-term goals. In this episode, the hosts discuss the importance of focusing on one area before branching out. They emphasize the need to take a step back and have a vision for the future. The hosts express their gratitude for being on the podcast and share their excitement about the upcoming clay shoot event. They discuss the value of slow and steady growth and the importance of playing the long game in business. 

They also talk about the significance of celebrating small wins and having perspective. The hosts share their experiences of chasing the home run and realizing the value of enjoying the journey. They discuss the lessons they have learned as entrepreneurs and the importance of identifying the true worst-case scenario. They emphasize the value of skills and the lessons learned along the way. The hosts also talk about finding passion in the business side of things and enjoying marketing and networking. They conclude by discussing the upcoming clay shoot event and the raffle prizes that will be available.

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Creators & Guests

Host
Carter Mckenzie
Carter grew up in North Georgia and from a young age had a passion for fishing and the outdoors. He was introduced to hunting as a freshman in college and had been hooked ever since. He has hunted in many states including black bear in Alaska, mule deer and antelope in Wyoming, ducks in Arkansas and North Dakota and most often, whitetail in his home state. With hunting has come a passion for cooking wild game and sharing it with others. Carter is a high school history teacher in John’s Creek, Ga where he teaches AP US history, AP Psychology, and World History. He also coaches several sports including cross country, tennis, and swim team. He lives on a small farm with his wife and 1 year old girl where gardening and self sufficiency are important.
Host
Luke Cox
Luke grew up an Army brat, but his family's farms in Grayson County, VA were constants in his life. He spent his childhood camping, fishing, hiking, and hunting. He barely graduated from Virginia Tech in 2013, where he studied History & Appalachian Studies (super useful in the real world). He somehow commissioned as an Army Infantry Officer despite spending most of his time at Hokie House (local watering hole) or the tree stand. During his second deployment to Afghanistan, he discovered powerlifting and competed in a couple Army competitions. On that deployment his started his MBA but dropped out the first day. Missing hunting season that deployment motivated him to take advantage of every opportunity to be in the woods & lit a spark that has since grown into an obsession. He figured the best way to learn business was to start one, so he launched HLE. He lives with his beautiful wife Caroline in Colorado Springs, CO. They have a young son, a little girl, and two dogs.
Producer
Cole Ried
Cole grew up around the United States as an Army brat but spent most of his time in the DC metro area. Having grown up in the outdoors with camping and fishing from a young age, hunting didn’t come until recently in 2019. He has now hunted whitetail deer, mule deer, antelope, and elk in various states such as Georgia, Colorado, Virginia, Wyoming, & Montana. Being a young hunter, Cole has spent time learning new ways to introduce game meat into his life and share it with others. Cole also has a passion of educating people on hunting and conservationism overall. Cole is currently pursuing his master’s degree in international affairs and political science while working for a private defense contracting firm based out of the DC Metro area. Cole, outside of hunting and fishing, enjoys training for half-marathons and spending time in his garden growing enough vegetables to share with his friends and family. Cole lives in South Carolina with his girlfriend and German Shorthaired Pointer.

What is The Hunt Lift Eat Podcast?

HUNT LIFT EAT is dedicated to promoting an active lifestyle centered around training, hunting, fishing, and the outdoors. We aim to educate and inspire individuals to pursue this lifestyle and build a community of sportsmen who positively impact the outdoor world. We offer training programs, lifestyle apparel & merchandise, and a nationwide network & community through our Team Member App