With a head-to-head comparison between the Apple Music Video and YouTube Music Video charts, we’ll expand your understanding of chart behavior through a chart velocity analysis.... chartmetric.com @chartmetric #chartmetric #applemusic #youtube #postmalone #polog
- With a head-to-head comparison between the Apple Music Video and YouTube Music Video charts, we’ll expand your understanding of chart behavior through a chart velocity analysis.
- Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
- We’re on the socials at “chartmetric” — that’s Chartmetric, no “S.”
- Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
- This is your Data Dump for Friday, Sept. 13th, 2019.
- Apple vs. YouTube Music Video Velocity
- Looking at Apple Music Video and YouTube Music Video charts, pure chart rank can tell us a lot — but not everything.
- And that’s where chart velocity comes in.
- Chart velocity measures a track’s — or in this case, a music video’s — behavior on a chart within a predetermined time period.
- For the Apple Music Video and YouTube Music Video charts, we track 7-Day Velocity, or how a given music video has performed on each chart in the last week — irrespective of its pure position.
- It could be No. 1, or it could be No. 150 — what we’re looking at here is time-constrained growth trends, which can expand our understanding about how contextual factors might be influencing those micro-trends.
- For Apple, Post Malone’s “Sunflower” leads with a Velocity of a bit more than three, even though its pure chart rank is No. 42.
- Lil Nas X’s “Old Town Road” is next up at two, even though its pure chart rank is No. 28.
- Both songs were released about a year ago, give or take, which makes sense if you consider that Apple isn’t a music video platform, so major hits just kind of linger.
- However, YouTube features the actual newest viral videos.
- And that’s probably why YouTube’s Velocity leaders are totally different, as is the correlation between their Velocity scores and their pure chart ranks.
- On YouTube, Polo G’s “Effortless” leads with a bit more than seven, in terms of Velocity rank.
- The music video is ranked 11th overall.
- At second is Tainy, Anuel AA, and Ozuna’s “Adicto,” which is ranked No. 6 overall with a 2.6 Velocity score.
- Here’s the interesting thing: Polo G’s music video has jumped some 50 spots, and “Adicto” had an 18 spot fluctuation.
- On Apple Music, the change was nine and 13 spots, respectively.
- Couple that with the fact that Apple’s top velocity music videos are near catalogue material and YouTube’s top velocity music videos are decidedly frontline, and you get a sense of what Velocity is measuring on each respective platform.
- Note, for instance, that songs from Post Malone’s new album, which was released just a week ago, are in every Top 10 spot on the Apple Music Daily Track chart.
- On YouTube, only two are — “Sunflower” and “Circles.”
- As such, on Apple, music videos can continue to climb the charts, irrespective of release date and according to new album marketing drivers.
- On YouTube, music videos climb the charts according to freshness and virality.
- Or so it seems.
- That’s it for your Daily Data Dump for Friday, Sept. 13th, 2019. This is Rutger from Chartmetric.
- Free accounts are available at chartmetric.com
- And article links and show notes are at: podcast.chartmetric.com
- Happy Friday, have a great weekend, and we’ll see you next week!
What is How Music Charts?
Welcome to How Music Charts, where we bring you interviews and analysis from music industry professionals bridging data and creativity in the music business every day. Feel free to email us ([email protected]), say hi on our socials (@chartmetric), and dive deeper into music and data on our blog (blog.chartmetric.com). Free accounts are available at chartmetric.com!