I had the pleasure of sitting down with Mitch Solway, explore his experience helping startups as a Fractional CMOs. Grappling with significant marketing challenges? Not ready to commit to a full-time VP of Marketing? This conversation is a goldmine of insights ⚱️
Mitch delves into the pivotal moments when marketing evolves into a top priority for a company. He highlights the junctures where engaging a Fractional CMO becomes the perfect fit, emphasizing their unique ability to tackle critical marketing issues while maintaining a flexible approach. As Mitch succinctly puts it, "part of my job is to put myself out of a job," underlining the strategic nature of these marketing experts.
We also dissect the crucial topic of your first marketing hire and the ideal profile for this role. Mitch shares invaluable advice on building your marketing team effectively.
Key discussion points include:
- Recognizing the trigger points when marketing ascends to a top priority.
- Understanding the distinctive role of a Fractional CMO.
- Building your initial marketing team and selecting the right first hire.
- The effectiveness of "Is this you?" marketing.
- Dispelling myths in marketing
- Becoming a better leader vs becoming a better marketer .
If you're navigating the complex landscape of marketing strategy and team-building, this episode is a treasure trove of practical advice and fresh perspectives. Join us as we dive deep into the world of Fractional CMOs and the strategies that can transform your marketing efforts.
What is How I Became...?
Discover the remarkable stories behind successful startups on 'How I Became...'.
Join me, Kelly Yefet, as we dive into the journeys of extraordinary founders, marketers, investors, and industry experts. Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness.
Each episode delivers inspiring narratives and practical insights for entrepreneurs of all stages. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in the world of startups. Tune in now to fuel your own entrepreneurial journey.
Interested in marketing and growth support for your business? https://www.kellyyefetconsulting.com/