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In today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.
Show Notes
In today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.
Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.
Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows, and tools to leverage the data available.
In this episode, Kunle and Reza talk about how top-performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play, and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.
Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.
Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows, and tools to leverage the data available.
In this episode, Kunle and Reza talk about how top-performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play, and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.
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SPONSORS:
This episode is brought to you by:
This episode is brought to you by:
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Gorgias
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.
Go to Gorgias.com and mention 2x ecommerce podcast for two months free.
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.
Go to Gorgias.com and mention 2x ecommerce podcast for two months free.
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
Creators & Guests
What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce