The Leap by Founders Collective

In this episode, Gav sits down with Emily Price, co-founder of Tallystone, to unpack her journey from working as a startup lawyer to building a venture-backed company helping founders get deal-ready faster. 

Emily shares what she saw behind the scenes of countless capital raises, the problem that sparked Tallystone, and the realities of unlearning perfection to thrive as a founder.
 
Expect a behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch.
 
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In this episode, we cover:
  • What a data room really is and why founders underestimate it
  • Emily’s career as a startup lawyer and working closely with founders
  • Why time kills deals in capital raising
  • The difference between “good” and “good enough” in startup execution
  • Seeing the same fundraising mistakes again and again - and wanting to fix them
  • How working in startups sparked the itch to build something of her own
  • Gradually transitioning from full-time work into founder life
  • The importance of personal runway, not just business runway
  • How Emily tested the leap before committing fully
  • Early founder challenges, from product development to positioning
  • The painful moment of realising the pitch wasn’t landing
  • Why clarity beats complexity when communicating value
  • How community feedback helped reshape Tallystone’s story
  • Learning to trust instinct over perfect information
  • Redefining success at different stages of the journey
  • Viewing mistakes as milestones, not failures
  • Advice for founders standing on the edge of taking the leap
Chapters:

00:00 Welcome to The Leap and meet Emily Price
01:00 What a data room is in plain English
02:00 What investors expect to see in a data room
03:10 Why data rooms shape investor trust
04:00 How long data rooms really take to build
05:10 Why time kills deals in fundraising
06:40 How founders handled data rooms before Tallystone
08:10 Tracking investor engagement and buying signals
09:00 Life before founding - Emily’s career as a startup lawyer
10:30 The shift from perfection to “good enough”
12:40 Working with startups and catching the founder bug
14:10 Early signs Emily would start her own business
15:50 Gradually transitioning into the startup ecosystem
17:20 Thinking about personal runway
18:40 Talking to friends, family, and mentors before the leap
21:00 Reality after going full-time - slower than expected
23:00 Early doubts and pitch confusion
25:20 Breaking down and rebuilding the value proposition
27:20 Community feedback and learning in public
29:40 How Emily has changed as a founder
31:40 Redefining success over time
33:10 Finding and choosing co-founders
35:00 Why communication matters between founders
37:00 What Emily is most proud of so far
38:30 What keeps her going through the hard years
40:10 Habits that keep her grounded
43:30 Mistakes as milestones
45:40 Advice for founders on the edge
48:00 Where to find Emily and Tallystone

Roman Galikov is a co-founder of Create Financial...they help founders and business owners take control of their money with smart, personalised financial advice. They specialise in wealth strategy, risk protection, and long-term planning - without the jargon. Think of them as the team that helps you build a financial engine strong enough to support your ambitions, not just your expenses.

Gavin Tye is a sales strategist and the creator of DealBuddi and co-founder of SixSides. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:
Founder Collective: https://founderscollective.com.au/founders-collective
FC's Newsletter: https://founderscollectivecommunity.substack.com/
Book a call with Gavin: call.sixsides.co
Tallystone: https://www.tallystone.com/

Connect with us:
Emily Price on LinkedIn: https://www.linkedin.com/in/emily-price/
Gavin on LinkedIn: https://www.linkedin.com/in/gavintye/

What is The Leap by Founders Collective?

The Leap is a podcast for founders, creatives, and career-shifters who are bold enough to start something of their own. Hosted by Gavin Tye, each episode dives into the real stories behind people who’ve taken the leap...from launching startups and scaling side hustles to pivoting careers with purpose.

Through candid conversations with early-stage founders, innovators, and changemakers, we explore the messy middle of entrepreneurship: the fears, breakthroughs, lessons, and mindset shifts that come with building something meaningful from the ground up.

Whether you’re thinking about starting a business or already deep in the trenches, The Leap will leave you feeling inspired, informed, and ready to take your next big step.