S02E10 Inside Marketing Design at Shopify

Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks.

Show Notes

Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.

LINKS

Follow Lucy on Twitter

Check out Hydrogen

And check out Shopify

TIMESTAMPS

0:00 - Introduction

1:40 - The MUX team structure

4:40 - Use of the UX title at Shopify

6:45 - From centralized to decentralized

13:20 - Collaboration with the product team on Hydrogen

16:35 - Partnering with product marketing

19:10 - Designing the Hydrogen brand & landing page

23:45 - Collaborating in a remote setting

25:30 - Project timeframe

27:35 - The main Shopify brand

30:45 - The Hydrogen brand

35:05 - Regular responsibilities for the core MUX team

38:00 - Testing & metrics of success

44:30 - Project management & prioritising time

48:05 - What Lucy is most proud of

49:45 - Closing thoughts

What is Inside Marketing Design?

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.