How Baseballism Built a Brand Around Their Passion.

Travis Chock joins The Exchange to talk about building a brand around your passion. The founding team's love and understanding of the game of baseball gave them the unique ability to be authentic and speak to their audience/fans in a way that truly resonates. This episode is full of examples of how Travis and the team introduce baseball into all aspects of the customer journey and brand.

Show Notes

Connect with Travis:

 
Personal Twitter
Personal Linkedin

Brand Instagram
Brand Twitter

 

Here's this shows TL;DR:

 

• How Baseballism got started 
• The value of having an audience before you have a product
• How to integrate your brand message into the entire customer journey
• Specific examples from Baseballism's customer journey
• The value of authenticity and speaking directly to your fans
• How to build a team around you to succeed
• Travis' number one tip for building a brand
   

Other helpful resources on this topic:

 

How Baseballism turns refunds into up-sell opportunities

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.