Episode 40 - Christmas Prep

Show Notes

It's Christmas in September! Actually, we just wanted to take this opportunity to remind you that the holiday season is coming fast and it's time to prepare your promotions and marketing plans.

Here are some of the ideas we cover in more detail in this episode:

• Plan and buy Christmas merchandise early - or at least as early as you still can!
• Implement holiday sales and promotions, such as:
• VIP holiday party with 20% off Christmas merchandise
• "Stocking stuffer" event with 20% off small items
• "Ugly sweater day" promotion
• "Grinch hair, don't care" sale
• Host a holiday-themed VIP customer appreciation event
• Create a holiday gift guide
• Optimize in-store merchandising and displays
• Involve your team in the planning process
• Discuss what worked well and what didn't in previous holiday seasons
• Delegate tasks and set regular checkpoints to stay on track

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The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Creators and Guests

Host

Carly Patryluk

You may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.

Host

Sherry Redwine

Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.

What is Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros?

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.

Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.

And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.

Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.