Taking Flight: The Entrepreneurs Journey Podcast

In this episode of the EO Atlanta Taking Flight Podcast, Sarah Tourville sits down with David Hern, CEO of Sofer Advisors, to dive into the art and science of understanding what makes a business truly valuable.

David shares how his Atlanta-based, family-run firm helps companies of all sizes. From startups to long-established enterprises, he helps them discover their worth through detailed valuation services. He discusses the biggest factors that drive business value, including the importance of strong financials, reducing founder dependency, and building recurring revenue streams.

Listeners will also hear David’s insights on why removing yourself from your business can increase its value, how to reduce “key person risk,” and why Sofer Advisors chose a name that reflects their mission, not a single individual.

With themes of service, agility, and empathy at the heart of Sofer Advisors’ work, this conversation offers practical wisdom for entrepreneurs looking to grow, scale, or eventually exit their companies.

Key Takeaways:
  • Why “working yourself out of the business” adds value
  • How customer diversification and recurring revenue boost valuations
  • The advantages (and challenges) of running a family business
  • How agility and empathy set Sofer Advisors apart
Tune in for an insightful and down-to-earth discussion about what makes businesses thrive—and what makes them worth more.

Listen to the full episode available now on Apple, Spotify and YouTube

Creators and Guests

Host
Sarah Tourville
Sarah Tourville is the CEO and founder of Media Frenzy Global along with being the Communications Co-Board Chair of the Atlanta Chapter of the Entrepreneurs’ Organization and an Advisory Board Member of the Metro Atlanta Chamber.

What is Taking Flight: The Entrepreneurs Journey Podcast?

Embark on a journey of entrepreneurial discovery with Sarah Tourville, the Communications Board Chair of the Atlanta Chapter Entrepreneur's Organization. In this podcast, Sarah engages in heartfelt conversations with guests from EO Atlanta. Guests share their “First Flight Chronicles" and capture the pivotal moments when they took their initial leap, providing listeners with an intimate look into the challenges and triumphs of the startup world. Join us for a bi-weekly dose on Wednesday’s for an inspiring exploration into the essence of entrepreneurship. This show is proudly sponsored by EO Atlanta.