When Tim Huelskamp and the 1440 team launched their newsletter in 2017, they started with just 78 subscribers. Today, 1440 Media has over 750,000 subscribers with an open rate above 50 percent. How did they do it? Here, Huelskamp shares his advice for entrepreneurs starting their own newsletter businesses, and the strategies the 1440 team used to build the company.
When Tim Huelskamp launched his newsletter in 2017, he built a product he wanted for himself. As a busy professional working in venture capital, he wanted a comprehensive, unbiased roundup of the day’s news. It would cover all sorts of verticals, from sports and entertainment to science and foreign policy, all in one place. He named it 1440 after the year the printing press was invented, an homage to the idea that newsletters could freely and easily distribute information.
At first, the newsletter started with 78 subscribers, just friends and family of Huelskamp and his co-founder. Today, 1440 Media has over 700,000 subscribers with an open rate above 50 percent.
How did he do it? Here, Huelskamp shares his advice for entrepreneurs starting their own newsletter businesses, and the strategies he used to build the company.
What is Newsletter Crew?
A podcast focused on helping you become a more successful newsletter creator. Every week we interview a newsletter creator and dive deep into their newsletter based business to extract actionable insights for our very own newsletters.