Conversion Tracking Playbook

Brad Redding and Ben Zettler break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations.

Show Notes

Brad Redding (Connect on LinkedIn and Twitter) and Ben Zettler (LinkedIn and Twitter) break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations. 

Show Notes:

(04:00) - User research and talking to customers
(12:40) - Optimizing email flows and campaigns with 7 amazing examples
(28:00) - Fixed vs discount price testing
(32:00) - SMS optimization and merging with Email flows
(42:00) - Facebook, IG, YouTube, TOFU

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Links Referenced:

https://www.getelevar.com/

Ben Zettler Digital

Klaviyo

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.