Uber: Part Two

Join me today for Part Two of my two-part series, all about how UBER used behavioral science and psychology to create their groundbreaking customer experience (and the ethical misteps it's made along the way).

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

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//SOURCES: 

• New York Times: How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
• New York Times: How Uber Drivers Decide How Long to Work
• Study: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers

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If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

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