**Kasra Dash:** So if you install air conditioners and you want to win more work, this video is for you. James Dooley and I work with a lot of companies that install air conditioning systems and HVAC. We are going to break down exactly what you should be doing to generate more enquiries every day. James Dooley, take it away.

**James Dooley:** Step number one would be your Google Business Profile. If you already have one, reach out to your existing clients and collect as many five star reviews as possible. A strong Google Business Profile is one of the best ways to generate leads. You should also build citations, publish Google posts and upload photos. That is always the first thing I would do to increase local enquiries.

**Kasra Dash:** Step number two builds on that. You should create dedicated service pages for each of your individual services as SEO optimised pages on your website. When you do this, the pages rank better but there is also a higher chance that your Google Business Profile ranks for those keywords as well. That means more phone calls.

**James Dooley:** Exactly. If you want more local leads, you can also explore PPC lead generation. That means pay per click on Google or Bing where you target bottom of the funnel keywords. You must work with a good PPC agency because there is click fraud and you need a strong negative keyword list so you do not waste money on job seekers. PPC can work very well but in the wrong hands you can lose money fast. It is still a solid lead source.

**Kasra Dash:** Then you have Meta ads like Facebook and Instagram. Someone scrolling might see your ad and enquire. You can use lead form ads which never leave the Facebook platform but lead quality can be weaker. You can add qualifying questions to improve that. You also have conversion ads that send people to your website to fill out a contact form. Both approaches work.

**James Dooley:** Another way to generate local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram helps. Reddit and Quora are powerful too because people ask questions you can answer. Organic social media can bring a steady flow of enquiries when used properly.

**Kasra Dash:** Organic social is a volume game. You need consistent uploads. You might plan to post five videos a week and stick to it. Platforms like YouTube and Twitter reward consistency.

**James Dooley:** What are your thoughts on AI agents? Some companies team up with consultants to automate posting or use tools like N8N to crop videos and publish across platforms. Artificial intelligence is everywhere now in lead generation. Would you recommend it?

**Kasra Dash:** Yes, you can definitely go down that route. AI agents can crop videos, repurpose content and autopublish to YouTube, Facebook and Twitter. Another priority should be AI search. People are slowly shifting from Google. Not everyone, but more users are searching on ChatGPT, Gemini, Claude and Groq. If your brand is not showing up on these platforms, you will struggle to generate leads there. Companies need to optimise for AI search engines as well.

**James Dooley:** If you want more local leads, another strong option is tradespeople websites. Checkatrade, Bark, Builder Builder, TrustATrader and Rated People all generate leads. Track your KPIs. Look at cost per lead, cost per acquisition and return on investment. These platforms work well if you manage them properly. We also have videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and Builder Builder with FatRank.

I have mentioned FatRank a few times. What are your thoughts on lead generation companies compared to tradesperson platforms?

**Kasra Dash:** With lead generation companies you must do your due diligence. Make sure the company has real experience generating leads in your niche. Have a strategy call and discuss your budget and your ideal lead volume. You must also confirm whether the leads are exclusive. Many platforms like Bark and Checkatrade send shared leads. When James Dooley and I speak to business owners, their biggest complaint is that shared leads become a race to the bottom on price. These are the questions you need to ask before partnering with any lead generation company.

**James Dooley:** If anyone wants more local leads, visit FatRank.com. We run a commission based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing per lead. You pay nothing upfront. You only pay when the job is completed and you have been paid. Head to FatRank.com to see if you qualify.

I want to go deeper. What are your thoughts on inbound lead generation versus outbound lead generation?

**Kasra Dash:** I always prefer inbound. The conversion rate is far higher. The last statistic I saw showed around 16.1 percent of inbound leads convert into paying customers. Outbound leads convert at around 1.4 percent. The difference is huge.

**James Dooley:** That is ten to twelve times higher conversion. Outbound requires massive volume. Cold calling, cold email and LinkedIn outreach all need staff. People think it is free but it still costs money in software and sales teams. Inbound is far more efficient.

Some air conditioning companies also ask if real time leads matter. How important is it that enquiries come through instantly?

**Kasra Dash:** It matters a lot. The last internal stat we saw showed real time leads convert around 63 percent higher. When we tracked KPIs, replying within one minute improved conversions massively. People think five minutes is fast but one minute is far better. When an enquiry comes in, you should call or email straight away.

Not every company needs a one minute response time but at FatRank we see many fall short. They go on holiday and nobody monitors leads for days. We still send leads but they go unanswered. These things matter when scaling.

The best thing anyone can do is fill out the form on FatRank. The team will confirm whether you are the right fit. If not, they will explain why and what to do next.

**Kasra Dash:** We hope these lead generation strategies for air conditioning companies help. If you install air conditioners and you want more leads or you want a lead generation company to support you, head to FatRank.com and we can help you generate more air conditioning enquiries across the UK.