Your Five Minute Fix: overcoming price objections

As a professional sales associate, you already know that price objections aren’t really about price. They’re about uncertainty. They’re about risk. They’re about the customer trying to protect themselves from making a mistake. Your job isn’t to “defend” the number — it’s to understand the hesitation behind it and guide the customer toward clarity.

What is Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales.?

Your Five Minute Fix is built for anyone in specialty retail, call centers, or the interior design world who wants to sell more and serve customers better. Every episode provides one practical, results‑backed skill pulled from five decades of sales leadership — giving teams a daily five‑minute advantage that leads to stronger trust and higher sales.