Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast.
But that begs the question: how? How do we make sure we’re doing the right kind of research to yield helpful information – especially if we’re not a huge company?
We need to do scrappy research – which is why I brought in my friend, Becky Pierson Davidson. She’s an educator, speaker, and community-driven product strategist who’s focused on helping people like us simplify our customer journey, improve retention, and increase customer LTV. And she’s got the receipts, working with diverse clients, including personal brands, fortune 500 companies, creative service agencies, and startups.
So I thought there was no better way to close out the year than to talk to her about scrappy research.
Top Takeaways
- Research prevents you from building the wrong thing. Launches that flop are usually launches that have no research backing them up.
- Don’t just build something for you. It’s not about you. Sure, some people will tell you to dog food your own product – but your business won’t survive if you’re the only customer.
- You want quantitative and qualitative research. Look at all of your analytics, see what content performs well, but also survey your audience, and have real conversations with potential customers. You only need 5 to find a problem to solve.
Show Notes
Sponsored by:
- Sensei: Save 20% FOR LIFE with code JOECASABONA
————
Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.
If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.
What is Streamlined Solopreneur: Helping Solopreneurs Automate to Take Time Off Worry-Free?
When was the last time you took a vacation...like a real one? Not take a vacation where you still respond to email. If the answer bums you out, Streamlined Solopreneur is for you. Because you SHOULD be able to take time off without feeling like your solopreneur business will fall apart.
The problem is that if you're a solopreneur, your whole business can rely on you doing everything. As a result, you’re constantly worrying about it. But what if you had great systems and automation in place to put parts of your business on autopilot?
That’s exactly what you’ll get with Streamlined Solopreneur. You’ll learn how to turn manual tasks into reliable, automated systems, so you can take time off worry-free.
Joe Casabona knows about this firsthand. He went from worrying so much that he had a panic attack to taking 4-6 weeks off every year. Worry-free. And he’s helped hundreds of solopreneurs do the same.
If you’re ready to automate your solopreneur business, and take time off to do what you want (instead of letting your solopreneur business dictate what you do), start listening to Streamlined Solopreneur.
Subscribe now or visit https://streamlinedsolopreneur.com/