Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast.
But that begs the question: how? How do we make sure we’re doing the right kind of research to yield helpful information – especially if we’re not a huge company?
We need to do scrappy research – which is why I brought in my friend, Becky Pierson Davidson. She’s an educator, speaker, and community-driven product strategist who’s focused on helping people like us simplify our customer journey, improve retention, and increase customer LTV. And she’s got the receipts, working with diverse clients, including personal brands, fortune 500 companies, creative service agencies, and startups.
So I thought there was no better way to close out the year than to talk to her about scrappy research.
Top Takeaways
- Research prevents you from building the wrong thing. Launches that flop are usually launches that have no research backing them up.
- Don’t just build something for you. It’s not about you. Sure, some people will tell you to dog food your own product – but your business won’t survive if you’re the only customer.
- You want quantitative and qualitative research. Look at all of your analytics, see what content performs well, but also survey your audience, and have real conversations with potential customers. You only need 5 to find a problem to solve.
Show Notes
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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.
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What is Streamlined Solopreneur: Helping Solopreneurs Automate to Take Time Off Worry-Free?
When was the last time you took a real vacation...not one where you're still answering emails? If that question bums you out, you're in the right place.
Streamlined Solopreneur is the podcast where solopreneurs learn to build simple business systems and automations that keep your business running — even when you're not at your desk.
I'm Joe Casabona. A few years ago, I was so overwhelmed by my solopreneur business that I had a panic attack. Today, I take 4–6 weeks off every year, worry-free. No team, no 60-hour weeks. Just systems and processes that do the heavy lifting.
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