Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast.
But that begs the question: how? How do we make sure we’re doing the right kind of research to yield helpful information – especially if we’re not a huge company?
We need to do scrappy research – which is why I brought in my friend, Becky Pierson Davidson. She’s an educator, speaker, and community-driven product strategist who’s focused on helping people like us simplify our customer journey, improve retention, and increase customer LTV. And she’s got the receipts, working with diverse clients, including personal brands, fortune 500 companies, creative service agencies, and startups.
So I thought there was no better way to close out the year than to talk to her about scrappy research.
Top Takeaways
- Research prevents you from building the wrong thing. Launches that flop are usually launches that have no research backing them up.
- Don’t just build something for you. It’s not about you. Sure, some people will tell you to dog food your own product – but your business won’t survive if you’re the only customer.
- You want quantitative and qualitative research. Look at all of your analytics, see what content performs well, but also survey your audience, and have real conversations with potential customers. You only need 5 to find a problem to solve.
Show Notes
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What is Streamlined Solopreneur: Tips to Help Busy Business Owners Save Time?
What if you could save 12+ hours per week in your business? Being a solopreneur sometimes focuses too much on the “solo” part: doing all the jobs, figuring things out yourself, and spending too much time in your business. But we didn’t start out own solo business to spend all of our time at our desk.
We did it because we want freedom: to travel; to spend time with our family; to watch a movie in the middle of a week day. That’s why Streamlined Solopreneur exists.
Each week, host Joe Casabona talks about how you can build a better business through smarter systems and automated processes. He does this by bringing on expert guests, and sharing his own experience from years as a busy solopreneur parent — so that being a solopreneur feels…less solo.
With every episode, you'll get insights, great stories, and 1-3 actions you can take today to improve your business processes and spend your time the way you want.