You may recognize him from his quirky
Instagram/
Tiktok reels - the man known for creating quality, local artist-driven conservation tees: Jim Morris!
Jim Morris is the founder of Boulder-based
Jim Morris Environmental & Wildlife T-Shirt Co. Since 1976, he has been screen-printing eco-friendly tees to raise environmental awareness and support conservation efforts. A few years ago, Jim became an internet sensation, affectionately dubbed the "internet's grandpa" for his contagious passion for nature.
Jim is always wearing a wildlife-themed tee from his shop and viewers have become drawn to clips of Morris, in his late 70's, catching frogs at a nearby pond or observing herons through his binoculars. But the most heartwarming thing about Jim is his deep love for nature.
Jim and Liz talk about his upbringing in Wisconsin, his mountaineering and skiing adventures, how he helped save beached whales in Florida, what it means to open your senses to nature, and the process of creating his wildlife tees. Jim even shows Liz a physical display of how to cross a stream safely!
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