being humn

Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.
They cover:
  • Why nonprofits need mission and donor brand scripts
  • How to avoid making donors feel like ATMs
  • The balance between passion and clarity in messaging
  • How to engage donors authentically and build community
 👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

Creators and Guests

Host
Curt Kuiper
Curt Kuiper is co-founder of HUMN, helping leaders clarify their message and lead with human-first marketing.
Host
Rob Monacelli
Rob Monacelli is co-founder of HUMN, helping brands clarify their message and connect with customers through human-centered, story-driven marketing.

What is being humn?

being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.