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Mike Bifulco: Hello, hello and
welcome to APIs you Won't Hate.

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My name is Mike Fulco.

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Your effervescent and ever
present host of the show.

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Today I am flying solo and having a
chat with actually a friend of mine.

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Locally here in my hometown of Charlotte
who I've known for a while now.

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And we're, we're gonna talk a bit
about what he is working on, a bit

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about how he got there and you know,
some of the backstory of that stuff.

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So I'm very excited to talk to today.

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Drew White.

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Drew, How's it going, man?

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Drew White: Hey Mike.

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How are you?

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Doing good today.

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Mike Bifulco: I'm good.

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I'm good.

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We have a lot of things to talk about.

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I'm really interested to hear your
whole story and talk a little bit

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about stash pad where you, you
have been laying down your lines

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of code of late among other things.

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Yeah, and I think we, we'll kind
of get into all those things.

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In particular, like anything to do with
building en engineering teams and all

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that is always interesting around here.

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Drew, tell me about yourself.

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How did we meet?

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Let's start there

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Drew White: this is actually, I feel like
it was kismet if I can use that word.

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Yeah.

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So I'm a cyclist as you guys
probably know, Mike is as well.

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And I was riding with a buddy on a
local Greenway, and Mike was riding one

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of the most esoteric bikes that I feel
like only a handful of local cyclists

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probably even know what they are.

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But I saw it was like, Hey.

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Is that a such and such?

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And he was like, Yeah, how did you, like,
it was just like a, a sort of thing.

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And so we kind of met on the,
the Greenway had a small little

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conversation and then later I had a.

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Set of wheels for sale.

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I, I believe, And you
responded to the post.

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I don't think I realized it was
you until you came to pick up the

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wheels and bought them and Yeah.

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So like that whole thing and then, yeah,
just started riding like morning greenway

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grabbing coffee, that sort of thing.

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And that was a couple years ago now,

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Mike Bifulco: it was during the
dark days of the pandemic for sure.

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You know, when, when we were
not doing much indoor stuff,

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definitely a bit of kismet there.

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And I, I think if I remember like
the space between bumping into each

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other for the first time and then me
contacting you on Facebook marketplace

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to buy wheels when I needed them
was like days to a week at most.

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Drew White: I think it was two days.

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I think it was two days.

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Mike Bifulco: a very strange back to
back set of coincidences that I'm,

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you know, frankly pretty grateful for.

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Drew White: And I am too

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Mike Bifulco: Yeah, of course.

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We've talked about, you know, tons of
writing stuff ever since, of course.

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And coffee seems to come up fairly
often and you, you have similar tastes

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in design and all that other stuff too.

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So it's been super cool to
kind of get to know you here.

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And what's been really cool to see
over the past few years is like

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you've done a complete full on career.

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Like I, I, a pivot is not even fair.

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Like you've done an absolute
like SUEx to your working world.

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Tell me a little bit about
your working history.

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Like what, what have you
done and what are you doing?

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Drew White: Yeah, so I've kind
of taken a non-traditional

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path into the working world.

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I kind of started in finance for
the first two years out of school.

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I did not go to college.

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Just really wasn't my, I attempted,
but really wasn't my thing.

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So jumped into finance for a
couple of years and then spent the.

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I don't know, decade or so in aerospace.

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Started kind of at the bottom of
sort of midsize company and worked

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my way up to marketing director.

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And so from there, pivoted out of
that into starting my own marketing

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agency which I did smack Deb in
the middle of the pandemic right

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around the time that I met you.

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And what's interesting is I had been,
You know, fascinated with the developer

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world for a couple years at that point.

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But really hadn't made it
like a high priority on my,

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I tend to accumulate hobbies.

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So it kind of fell to
the bottom of the stack.

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And then I met you and we were kind
of talking about some of this stuff on

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the bike rides and, and such and such.

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And I had started building a
lot of websites and things for.

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and yeah, just with one of
your, your previous employers.

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Shown me the, the gymnasium actually
which was like sort of like tutorial

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land, educational portal for largely
like web dev stuff I feel like.

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But anyways, took every single
course available on there

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and got a lot out of it.

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And just like that love of
wanting to build stuff just

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ignited from that point forward.

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So fast forward.

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Let's say a year of really
focusing on development education,

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particularly with JavaScript.

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I was kind of burn out managing
this, this marketing business.

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Found a actual subcontractor that
was interested in acquiring it and.

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Bailed and decided that I wanted to
take a stab at, you know, working

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for a startup in the tech world.

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And so kind of applied to a couple of
places and put my resume out there a

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little bit, However minimal it might
have been at that point in time.

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And fielded quite a few inquiries and
really landed on I had one conversation.

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Kara Bornstein is Stash pad ceo.

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And really believed in her vision
and her as a leader of that company.

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So it was pretty sold and then in the
second interview, got to meet with the

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cto the Meron and was even more sold.

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So I had kind of decided at
that point that this is really

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where I wanted to be and.

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So took a role there as a
developer experience designer,

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, Mike Bifulco: man, you've
done so many things in such

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a short amount of time, like.

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Literally from, from finance to being a
marketing director, to running an agency

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to figuring out how to find your way
into the dev world is really fascinating.

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you know, Along the way, like you,
you also had some interesting projects

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that you put out into the world,
which,  though your resume may have

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been short at the time you had some
really cool stuff like your skew

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amorphism project . That, that was cool.

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Do you wanna talk a little bit about.

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Drew White: Yeah, sure.

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So I was just kind of in all
of my free time, I was building

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a lot of UI stuff just.

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For learning purposes of my own, but
also just cuz there were things that I

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wanted that I, I couldn't find or I didn't
think existed or something like that.

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So I was using a lot of like, skew,
morphism, glass, amorphism and

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amorphism in some of my designs.

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Primarily because I have a background
in 3D design and so it was like

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sort of appealing to me to be
able to create some of that stuff.

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Sort of like the in, in the web,
which I thought was awesome.

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And so yeah, I created this tool.

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I got tired of like finagling, like,
okay, 0.3 pixels, 0.4 pixels, like, like

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all of this stuff, like adjusting 'em to
get like the shadows and the highlights

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and all of that stuff just right.

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And so I created a little tool that's
basically a, a CSS generator with

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these really nice little sliders
that, you know, you can quickly dial.

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The amount of s amorphism amorphism that
you want with the right direction of

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light down to like, I think it's 1000th
of a pixel or something like that.

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It's pretty crazy.

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But yeah, built that and it's actually
gotten quite a bit of use from my, not

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only myself, but like other designers
and developers have used it as well.

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And yeah, that was like the first
real tool that I built and put out.

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Picked up any traction but it
was super fun to build for sure.

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Mike Bifulco: Yeah.

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I appreciate most about you,
how understated you are.

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It, this is an insanely cool thing and
like to me, the, the perfect example

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of showing , that you're an interesting
person who's taking a hands on approach to

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learning and actually building things out.

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I will drop the URL for this
tool in, in the browser or sorry,

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in the, in the show notes here.

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And what's interesting for the audience
of APIs you won't hate is like a

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lot of the folks we work with here.

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Really into building the data layer, the
back end side of things, the connective

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tissue from the front end to the back end.

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But you can imagine in many ways that
you could show off your chops as an

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API developer by building out a simple
tool that just shows one facet of

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here's how I would, you know, build out
these, these knobs and levers to adjust

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the experience of building an api.

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Better.

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New Amorphism is a very touchable like
you know, tasty kind of thing to be able

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to go out and use and like as someone
who's trying to break into the industry

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or as someone who was trying to break
into the industry at the time, it's

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the perfect kind of prism put in front
of yourself to say like, yeah, cool.

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I haven't worked in this yet,
but I do this kind of work and

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I do a really good job of it.

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And it's gotten some great
attention too, which is really cool.

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The, the thing I still need to
yell at you about is you need to

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put your name on that webpage.

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In big, bold letters somewhere,
minimalism be damned.

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People should know where it came from.

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You know what I mean?

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Drew White: That is sort of like a
thing that we've talked about a bit.

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I'm a minimalist through and through like
at every phase and yeah, it's, I get it.

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The branding.

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I need to be better about that for sure.

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And maybe someday I'll put it on there.

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Mike Bifulco: Fair enough.

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Yeah, I'll go chase down your code
and open a poll request for you.

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Yeah.

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Cool.

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So why don't we talk a little
bit about what you're doing now.

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So what is stpa?

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Drew White: So Stash Padd is
a notes taking application.

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Kind of aims to flip that concept
of notes taking on its head.

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The whole point of what we're doing
is reducing the burden of capture.

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I mean from my perspective, notes
is not a particularly enjoyable

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experience for most people.

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However, it is a particularly important.

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Part of daily dev life or daily,
you know, really work life.

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Being able to get thoughts out of
our head, take notes on conversations

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that we've had, meetings  standups,
code reviews, all that kind of stuff

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very easily, very quickly, and be
able to put it somewhere and not

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really have to worry about where
you're putting it necessarily and kind

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of give you that feeling and vibe.

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Similar to like if you were
dm, DMing yourself in Slack.

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Where it's the, it's the lowest
burden of entry for capture.

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And the, the, in my personal experience,
I might be biased, but my personal

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experience, it's the, it's the least
amount of friction for getting something

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out of my head and into somewhere that
I can recall it later when I need to.

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So yeah, we've been working on
the app for, oh, probably two

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years now, I guess is when.

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Things kind of started, but we just
launched in August on product hunt.

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And reception has been phenomenal.

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It's been so, so good.

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So yeah.

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That's what Stash pad is.

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It's at the helm we have Kara Bernstein
and Theo Meron as the two founders.

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And then it's a pretty small team.

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We're located in Raleigh
or Durham, North Carolina.

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I keep saying Raleigh

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every

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Mike Bifulco: Middle of both.

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Drew White: Yeah.

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Yeah.

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Mike Bifulco: I mean, most people
put 'em right next to each other

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anyway.

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Drew White: At the American
Underground there which has been great.

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So, Yeah.

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Mike Bifulco: Yeah.

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Cool.

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Yeah.

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American Underground is kind of
like the home of startups in,

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in that part of North Carolina.

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A super cool community created there.

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So note taking is a really
interesting thing to me.

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I, I have kind of a, a interesting history
with it and actually I remember, I wish

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I could tell you when it was, but I
remember a specific conversation I had

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with one of my great friends actually.

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My former employer, Andrew Miller, who
is the program director over at Gymnasium

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and his longtime friend of mine, one
of the, the smartest people I know.

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At one point I remember having a
conversation with him where he asked

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me about how I take notes for work.

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Like how do I keep
track of what I'm doing?

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And literally at the time, my
response was, why would I take notes?

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Like, I just remember it, you know?

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And like the, the brash, bold
statement that I made that

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was just like I don't know.

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My brain's working at a
thousand percent all the time.

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Why do I need to write anything down?

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I remember that moment and I remember
like literally a month later being like,

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Oh man, I need to write everything down.

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Like I'm starting to forget things.

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They're all falling outta
the back of my head.

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And that, that was the moment where I
really started to focus on like, trying

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to organize myself, trying to organize
my thoughts and have frankly, filtered

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through a lot of tools in the meantime.

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And I think.

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The note taking thing and
writing down notes and taking

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notes is a virtuous thing.

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It's very good.

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You want to do it because it, it's
less burden for your, your mind, but

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also it helps other people, right?

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So like, Drew, if you and I have
a conversation, I'm teaching you

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something one on one, that's awesome.

00:11:35.125 --> 00:11:36.245
You might learn something from me.

00:11:36.271 --> 00:11:39.806
But if I also write it down and one
other person reads it, I've doubled

00:11:39.806 --> 00:11:41.526
the efficacy of that conversation.

00:11:41.556 --> 00:11:42.606
And that's why note taking is good.

00:11:42.606 --> 00:11:43.236
It's also helpful.

00:11:43.236 --> 00:11:45.426
If I forget it in the future,
I can come back to it.

00:11:45.473 --> 00:11:47.423
What, what I also really
like about it too is that.

00:11:48.653 --> 00:11:51.353
Note taking is different for
everyone and you kind of have

00:11:51.353 --> 00:11:52.353
to find what works for you.

00:11:52.353 --> 00:11:55.333
And I feel like people may feel
like the market is kind of floated,

00:11:55.393 --> 00:11:57.073
flooded with note taking tools.

00:11:57.105 --> 00:12:01.138
But I think that's because people's style
of thought and their style of organization

00:12:01.143 --> 00:12:04.398
is very, very different from one another
and like, Some people are good with

00:12:04.398 --> 00:12:08.589
just a notepad, you know, txt file and,
and the chaos that that may bring on.

00:12:08.589 --> 00:12:11.829
Some people might like the iOS, you
know, note app for their own thing.

00:12:11.832 --> 00:12:15.387
But truly finding something that
is like broadly applicable and

00:12:15.387 --> 00:12:18.717
easy to use and easy to understand
is a challenging problem space.

00:12:18.838 --> 00:12:21.530
Drew White: Yeah, and I think
actually your experience that you

00:12:21.535 --> 00:12:23.300
just described is fairly common.

00:12:23.360 --> 00:12:25.730
You know, I had the same.

00:12:27.005 --> 00:12:31.235
Greater than do attitude towards
notes in the early days, like

00:12:31.295 --> 00:12:33.245
I have a pretty solid memory.

00:12:33.245 --> 00:12:35.045
I can remember a lot of things.

00:12:36.830 --> 00:12:42.110
But what I think a lot of people who do
take notes now understand, and people who

00:12:42.110 --> 00:12:46.490
don't take notes will ultimately figure
out is that the more you keep in your

00:12:46.495 --> 00:12:49.850
head, Yeah, you may be able to keep it in
there, but you got limited space up there.

00:12:49.910 --> 00:12:53.960
So the more you take in, eventually some
of that stuff's gonna start falling off.

00:12:53.960 --> 00:12:56.870
And then there's like the stress of,
you know, some of that data may be

00:12:56.870 --> 00:12:59.150
important and then you may not have it.

00:12:59.150 --> 00:13:02.343
So I've definitely adapted a practice
and you're absolutely right, there's

00:13:02.343 --> 00:13:03.693
a lot of options out there and.

00:13:05.043 --> 00:13:10.177
Varying degrees of Complexity,
which is the interesting part to me.

00:13:10.477 --> 00:13:14.587
But I think what is so interesting is
just the fact that there are so many,

00:13:14.617 --> 00:13:18.727
like different note taking applications
speaks to a larger problem, right?

00:13:18.967 --> 00:13:20.707
No one has kind of sorted this stuff out.

00:13:20.712 --> 00:13:23.317
Usually, particularly in the
dev the development world,

00:13:23.322 --> 00:13:26.707
engineering world dev tools tend
to be winner take all, I mean, vs.

00:13:26.707 --> 00:13:31.237
Code by far and away owns the market
and in ide, maybe with JetBrains or

00:13:31.237 --> 00:13:33.127
something coming in right behind them.

00:13:33.877 --> 00:13:34.477
You've got.

00:13:35.962 --> 00:13:38.152
Basically issue tracking tools
and all these other things.

00:13:38.152 --> 00:13:43.702
There's usually like a winner take all
sort of situation and in so sort of

00:13:43.702 --> 00:13:48.442
personal notes that sort of space that
really isn't something that is landed on.

00:13:48.442 --> 00:13:51.022
People are kind of all over the
board from, you know, untitled text

00:13:51.022 --> 00:13:55.144
files, just flooding their desktop
to any combination of different

00:13:55.234 --> 00:14:00.358
apps, big ones, no notion Evernote
obsidian, all of those things and.

00:14:01.138 --> 00:14:06.478
Where we like to think that we can fit
in and, and, and why we're building

00:14:06.478 --> 00:14:10.708
this thing in the first place is
to kind of have this defacto, we'll

00:14:10.713 --> 00:14:13.078
do whatever you want it to do.

00:14:13.768 --> 00:14:15.578
Lightweight and very speedy.

00:14:15.642 --> 00:14:19.006
I've used some of the other big
name apps out there particularly.

00:14:19.921 --> 00:14:21.581
Like Apple notes and things like that.

00:14:21.639 --> 00:14:26.619
And there always seems to be a little
bit of friction between, I just got

00:14:26.619 --> 00:14:30.789
told some information that I need to
remember in four hours from now, or two

00:14:30.789 --> 00:14:32.619
days from now, or two months from now.

00:14:33.459 --> 00:14:34.659
Where do I put that?

00:14:34.929 --> 00:14:36.569
How do I organize that in my.

00:14:37.194 --> 00:14:41.574
Hierarchy or whatever and how
am I gonna find that later?

00:14:41.645 --> 00:14:42.815
And that has always been my challenge.

00:14:42.815 --> 00:14:46.025
I've bounced around from, from
app to app long before I even

00:14:46.025 --> 00:14:48.035
knew that stash pad was a thing.

00:14:48.076 --> 00:14:52.306
And so that's the problem
we aim to resolve.

00:14:52.336 --> 00:14:56.176
And the reality is if we can bring
a little bit of joy to something

00:14:56.176 --> 00:15:01.173
that is often like a mundane sort of
experience yeah, I mean, all the better.

00:15:01.383 --> 00:15:01.623
That's.

00:15:02.418 --> 00:15:03.048
The goal

00:15:03.888 --> 00:15:04.368
Mike Bifulco: Sure.

00:15:04.518 --> 00:15:04.998
Yeah.

00:15:05.088 --> 00:15:09.408
It's a, it's a hard thing to describe
the way, the value of having a

00:15:09.408 --> 00:15:10.818
good note taking system feels.

00:15:10.818 --> 00:15:13.488
But like, when you come out on the
other side of it and you start writing

00:15:13.488 --> 00:15:17.298
things down, the task of recall
suddenly doesn't become, I need to

00:15:17.303 --> 00:15:18.738
remember every detail about this thing.

00:15:18.798 --> 00:15:21.318
All you need to remember is that
you wrote it down and you can find

00:15:21.348 --> 00:15:21.528
it.

00:15:21.805 --> 00:15:24.273
And that's something that, the
scale that comes with that is pretty

00:15:24.273 --> 00:15:25.768
tremendous and also really helpful.

00:15:25.768 --> 00:15:28.168
Like in three years when I wanna
look up what you and I talked about

00:15:28.168 --> 00:15:29.854
today I certainly won't remember.

00:15:30.419 --> 00:15:33.479
Right in my brain, but I will remember
that we had this talk and I can jump

00:15:33.479 --> 00:15:34.919
back into my notes and chase it down.

00:15:35.664 --> 00:15:36.084
Drew White: Yep.

00:15:36.934 --> 00:15:38.944
Mike Bifulco: It's, it's super cool
and I feel like there's a lot of

00:15:38.944 --> 00:15:43.534
psychology that goes into it, like both
the people's hesitance to take on note

00:15:43.534 --> 00:15:47.046
taking, but then like the personal style,
the workflow, the things that trigger

00:15:47.046 --> 00:15:49.986
peoples like, I need to take a note
about this, or I need to keep my list

00:15:49.991 --> 00:15:54.115
of tasks in this versus you know, am I
summarizing an article or, or writing

00:15:54.115 --> 00:15:57.865
down a note about, I dunno, some hack I
wrote in my code, Whatever the case may.

00:15:58.000 --> 00:15:59.410
Yeah, I, I like all of that stuff.

00:15:59.410 --> 00:16:02.170
It's really interesting to think about
and like you must be building a very kind

00:16:02.170 --> 00:16:03.970
of generic tool set to do that, right.

00:16:04.960 --> 00:16:05.410
Drew White: Yeah.

00:16:05.410 --> 00:16:09.962
I mean, like our whole concept
is, is giving Users, people a

00:16:09.962 --> 00:16:12.452
default place to write to that
they don't have to worry about.

00:16:12.452 --> 00:16:15.222
Like, it's, it's essentially
a log, you know, it's.

00:16:15.692 --> 00:16:17.342
Date timestamped log.

00:16:17.762 --> 00:16:19.202
That includes everything that you've got.

00:16:19.202 --> 00:16:23.642
So if you even remember roughly what
happened during the day, you should

00:16:23.642 --> 00:16:27.338
be able to find the note that, that
you took down which is pretty awesome.

00:16:27.398 --> 00:16:31.885
And so sort of the next big thing for
us is further removing we'll call 'em

00:16:31.885 --> 00:16:35.995
barriers to capture cuz we believe
that that's the most important thing.

00:16:36.055 --> 00:16:40.123
And so as we continue to
expand, Develop the product.

00:16:40.123 --> 00:16:44.683
One of our, our major items on our
roadmap is like integrations and our api.

00:16:44.818 --> 00:16:47.368
So the whole idea of being able to.

00:16:48.163 --> 00:16:53.984
Send content from somewhere into
stash pad or even have that content

00:16:53.984 --> 00:16:58.784
automatically be imported into Stash
Padd as a note in the right place when

00:16:58.784 --> 00:17:02.007
you need it is really exciting for me.

00:17:02.075 --> 00:17:05.675
I don't know what it was like, you know,
at any of your, your previous employers.

00:17:05.732 --> 00:17:09.962
But like one of the biggest things moving
to the tech world that kind of knocked

00:17:09.962 --> 00:17:12.252
me off my socks is the tech stack.

00:17:12.258 --> 00:17:15.198
I was not prepared for that whatsoever.

00:17:15.198 --> 00:17:18.678
Like even coming from like my own
business where I was using quite a

00:17:18.678 --> 00:17:21.528
few different tools for different
purposes and managing those things.

00:17:21.984 --> 00:17:29.574
Like my bookmark folder for like just
dash padd tools is, is, is pretty big.

00:17:29.574 --> 00:17:34.644
Like we, we've got at least 12 separate
tools that we use for different purposes.

00:17:35.004 --> 00:17:39.174
And while that's great and all of them
work really well, sometimes it's hard.

00:17:39.221 --> 00:17:42.803
Particularly in my
position, it's difficult.

00:17:43.538 --> 00:17:47.048
Hey, remember where that comment
that someone made that you

00:17:47.048 --> 00:17:48.488
need to reference came from?

00:17:48.968 --> 00:17:51.398
Or like, was it in Slack?

00:17:51.398 --> 00:17:54.908
Was it in, was it a conversation,
Was it a thread in Slack, like going

00:17:54.908 --> 00:17:56.228
back and doing all of that stuff?

00:17:56.618 --> 00:18:00.854
Or was it a slab or any, any
number of, of different locations

00:18:00.884 --> 00:18:01.874
it could have come from.

00:18:02.564 --> 00:18:07.835
And so the ability to have this sort
of automated notes dashboard which

00:18:07.835 --> 00:18:09.545
is, you know, the ultimate goal here.

00:18:10.655 --> 00:18:15.365
Really, really appealing to me to be
able to create some smart stacks that

00:18:15.425 --> 00:18:18.695
give you the information you need
from the resources that you use, the

00:18:18.695 --> 00:18:22.802
tools that you use and combine that
with capturing your own notes from

00:18:22.802 --> 00:18:27.631
one-on-ones meetings, code reviews,
all of that stuff is really just feels

00:18:27.691 --> 00:18:30.541
like I would like to have that today.

00:18:31.426 --> 00:18:32.956
Mike Bifulco: Sure . Sure.

00:18:33.376 --> 00:18:33.946
Yeah.

00:18:34.396 --> 00:18:37.547
I what I'm really interested to hear
about too is like, this is, this

00:18:37.547 --> 00:18:41.987
is one of those great cases where
almost certainly you will be using

00:18:42.047 --> 00:18:43.307
Dash pad as you're building it.

00:18:43.322 --> 00:18:45.990
You know, probably both personally
and as, as a company, as a

00:18:45.990 --> 00:18:46.950
team, whatever that looks like.

00:18:47.920 --> 00:18:51.250
Can you tell me a little bit about what,
what your, like what your, I dunno.

00:18:51.610 --> 00:18:53.770
Your dog fooding process is
like, and some of the things that

00:18:53.770 --> 00:18:54.880
your team does with Stash pad.

00:18:55.800 --> 00:18:59.086
Drew White: Yeah, so our dog
fooding process is pretty strong.

00:18:59.086 --> 00:19:03.485
Everybody on our team is very opinionated
and also very thorough and not afraid

00:19:03.490 --> 00:19:08.375
to speak up, which is hugely beneficial
both from like a development standpoint,

00:19:08.375 --> 00:19:11.855
but honestly from a design standpoint,
which I spend a lot of time in.

00:19:12.725 --> 00:19:17.620
And so we all use stash
pad very differently.

00:19:17.687 --> 00:19:19.813
It's actually pretty fascinating.

00:19:20.863 --> 00:19:25.273
Often, like, we'll go into like a spec
review or something like that and this

00:19:25.273 --> 00:19:28.753
person will say, You know, I use this
this way, that makes perfect sense to me.

00:19:28.753 --> 00:19:31.693
And then like I'm looking at 'em
like, I don't use it that way at all.

00:19:31.693 --> 00:19:35.653
Like I, my mindset, my
brain map is, is different.

00:19:35.653 --> 00:19:37.123
My mental model is different.

00:19:37.783 --> 00:19:42.223
And so what's fascinating is
we've, we've kind of engineered

00:19:42.493 --> 00:19:47.468
the flexibility to match different
mental models into the app which has.

00:19:48.643 --> 00:19:52.913
I don't know, kind of just eye opening
for me, but I use it all the time.

00:19:53.023 --> 00:19:56.974
Primarily with code reviews,
design reviews, that sort of thing.

00:19:56.979 --> 00:19:57.994
Spec reviews.

00:19:58.049 --> 00:20:00.769
I have several, one-on-ones every week.

00:20:00.829 --> 00:20:05.359
I like to use it for them so I can both
remember what we talked about, but also

00:20:05.449 --> 00:20:08.676
kind of measure my own progress and
be able to go back and look at some

00:20:08.676 --> 00:20:09.966
of the things that we talked about.

00:20:10.236 --> 00:20:10.806
I also do it.

00:20:11.604 --> 00:20:13.704
Basically things that I want to bring up.

00:20:13.704 --> 00:20:16.254
I also use it as a drafting
tool, believe it or not.

00:20:16.275 --> 00:20:20.977
Cuz it does support markdown and so I can
do some longer form notes if I need to.

00:20:21.044 --> 00:20:23.114
So I do like it as a drafting tool.

00:20:23.114 --> 00:20:24.663
They render really, really nicely.

00:20:24.664 --> 00:20:29.241
And then I also use it as
like a lockbox for data.

00:20:30.501 --> 00:20:32.451
I know I'm gonna need in perpetuity.

00:20:32.573 --> 00:20:36.383
I can keep a place for quick, quick info
that I just need to access all the time.

00:20:36.387 --> 00:20:39.689
And I can know that everything
in there is always gonna be there

00:20:39.869 --> 00:20:42.029
forever in the shape that it needs.

00:20:42.029 --> 00:20:43.388
So and that's how I use it.

00:20:43.393 --> 00:20:45.068
I also use it as a task manager.

00:20:45.146 --> 00:20:49.520
We've got a great sort of
to-dos system and hierarchical

00:20:49.670 --> 00:20:51.480
todos, which is super awesome.

00:20:51.507 --> 00:20:53.897
So like you can create a stack of todos.

00:20:54.837 --> 00:20:58.167
Which is within another stack
of, to-dos, that stack itself can

00:20:58.167 --> 00:21:00.447
be a to-do so on and so forth.

00:21:00.476 --> 00:21:00.999
So Yeah.

00:21:00.999 --> 00:21:03.199
it works really well for
keeping me organized.

00:21:03.954 --> 00:21:06.474
Mike Bifulco: I can imagine as an
engineer or someone working on a product

00:21:06.474 --> 00:21:09.564
team, whether you're an engineer or a
designer or a product manager, whatever,

00:21:09.594 --> 00:21:12.456
whatever your role is there's a lot
of value in keeping yourself organized

00:21:12.516 --> 00:21:14.296
and, and making this thing work for you.

00:21:14.367 --> 00:21:18.428
Can you tell me a little bit about
the storage plan for for Dash pad?

00:21:18.428 --> 00:21:20.189
So right now, is it local only?

00:21:20.189 --> 00:21:20.969
Is it cloud synced?

00:21:21.059 --> 00:21:24.179
Is it something you use with like Dropbox
or Google Drive or something like that?

00:21:24.239 --> 00:21:24.599
How does it work?

00:21:25.424 --> 00:21:27.524
Drew White: Yeah, right
now it is local only.

00:21:27.591 --> 00:21:31.084
That was a decision we made based on
some, you know, early feedback that

00:21:31.084 --> 00:21:34.850
we had from engineers and, you know,
companies being very, we, we want people

00:21:34.850 --> 00:21:39.148
to be very have the option to be very
private about their, their data and

00:21:39.148 --> 00:21:40.576
not be sinking to and from the cloud.

00:21:40.637 --> 00:21:41.327
But as.

00:21:42.212 --> 00:21:45.119
Right now we are I don't wanna
put an actual date on it.

00:21:45.119 --> 00:21:48.662
We do have a date for release, but just
in case things get pushed, you know

00:21:48.662 --> 00:21:51.524
plus a couple of days, minus a couple
of days, whatever the case is, we are

00:21:51.529 --> 00:21:55.742
rolling out sync in the very near future
which will give users an opportunity

00:21:56.102 --> 00:22:00.795
to not only have data on multiple
computers, but also we'll be rolling

00:22:00.795 --> 00:22:03.145
out our mobile app about the same time.

00:22:03.164 --> 00:22:05.384
So yeah, we'll have access to.

00:22:06.584 --> 00:22:11.514
Again, the whole idea is further reducing
that, that, that friction capture.

00:22:11.521 --> 00:22:17.021
So yeah, we'll, we'll have cloud sync
available for a pretty small monthly fee.

00:22:17.141 --> 00:22:19.301
I don't know exactly what it
is off the top of my head.

00:22:19.302 --> 00:22:20.350
But it's very reasonable.

00:22:20.414 --> 00:22:23.724
And I think there will be
a, a certain number of.

00:22:24.984 --> 00:22:27.894
Um, like free sync sort of things.

00:22:28.164 --> 00:22:30.684
And then the community version,
which is non sync will be

00:22:30.684 --> 00:22:32.364
free forever in perpetuity.

00:22:32.694 --> 00:22:32.904
Mike Bifulco: Yeah.

00:22:32.904 --> 00:22:33.531
Very cool.

00:22:33.531 --> 00:22:37.517
Is there, so is Stpa taking the
perspective that notes are a sort

00:22:37.517 --> 00:22:40.451
of personal trove of information
or is there collaborative features?

00:22:41.471 --> 00:22:41.651
Drew White: Yeah.

00:22:41.651 --> 00:22:45.911
So I mean, our whole thing through
this has been, there are so many

00:22:45.911 --> 00:22:47.781
tools out there for teams, right?

00:22:47.830 --> 00:22:47.920
And.

00:22:49.555 --> 00:22:53.075
There's very little for
managing your own daily work.

00:22:53.129 --> 00:22:57.569
And so we have taken this stance
that Stash pad is for you, not for

00:22:57.569 --> 00:23:01.409
your team, not for your manager,
not for even necessarily the

00:23:01.409 --> 00:23:06.124
enterprise, although I'm sure we
will have enterprise level customers.

00:23:06.124 --> 00:23:09.404
The idea is it's for the
engineer, it's for the user and.

00:23:10.589 --> 00:23:14.681
That being said, we actually do, we
used to have a a web app version,

00:23:14.681 --> 00:23:18.381
which was like version negative
0.1 or whatever you wanna call it.

00:23:18.381 --> 00:23:23.854
That does have a collab feature that
we still to this day use for retro.

00:23:23.854 --> 00:23:29.104
And it is easily the greatest
platform for something like that

00:23:29.104 --> 00:23:31.054
that we have experimented with.

00:23:31.069 --> 00:23:32.422
We've tried basically everything else.

00:23:32.422 --> 00:23:34.942
We always end up coming
back to the old web app.

00:23:36.427 --> 00:23:39.127
So, yeah, there may be plans
for, for adopting some of that

00:23:39.127 --> 00:23:40.880
functionality in the future as well.

00:23:41.390 --> 00:23:41.870
Mike Bifulco: Sure.

00:23:42.290 --> 00:23:44.668
Yeah, I think it's, it is a good
angle to take or an interesting

00:23:44.673 --> 00:23:45.658
angle to take, certainly.

00:23:45.719 --> 00:23:48.349
I think a lot of folks gut response
might be that like having a

00:23:48.349 --> 00:23:51.259
team collaborative tool is maybe
the, the table stakes for them.

00:23:51.259 --> 00:23:55.807
But in practice, all of the companies
I've worked at that have reached any like.

00:23:56.227 --> 00:23:59.437
Reasonable team size of, call it
five people or greater, tend to

00:23:59.437 --> 00:24:01.147
standardize on like, what is easiest.

00:24:01.147 --> 00:24:03.593
So and, and by that I mean like
things that they've probably already

00:24:03.593 --> 00:24:04.973
paid for within the enterprise.

00:24:05.043 --> 00:24:08.848
So that may be Google Talks or Jira
or GitHub or like the things that

00:24:08.848 --> 00:24:10.559
are sort of built into that process.

00:24:10.679 --> 00:24:13.859
But what I also like about this is that
by keeping it local and for yourself,

00:24:13.859 --> 00:24:17.609
like it, it, it's a way for you to keep
your information, to grow your own sort

00:24:17.609 --> 00:24:21.442
of stack of knowledge and, and to build
upon your own set of notes in a way.

00:24:21.842 --> 00:24:22.862
That is you flavored.

00:24:22.862 --> 00:24:23.702
I think that's really interesting.

00:24:23.702 --> 00:24:25.922
And obviously you can still
collaborate with your team right there.

00:24:25.922 --> 00:24:28.132
There are you know, ways to get
information out of this thing.

00:24:28.132 --> 00:24:29.227
It's not a one way valve.

00:24:29.227 --> 00:24:30.264
Yeah, yeah,

00:24:30.349 --> 00:24:32.539
Drew White: And I think just based
on our experience using the web

00:24:32.539 --> 00:24:36.439
app, I can't see that not making
it in like the collaborative use

00:24:36.444 --> 00:24:38.239
case, not making it into the app.

00:24:38.239 --> 00:24:40.811
It's just, it's too good to like pass on.

00:24:40.811 --> 00:24:43.327
I just don't know where it
lives on our roadmap today.

00:24:43.419 --> 00:24:44.919
Mike Bifulco: The perpetual
startup challenge.

00:24:44.979 --> 00:24:45.249
Yeah.

00:24:45.579 --> 00:24:47.589
When, When is it the most
important thing to build?

00:24:48.129 --> 00:24:48.549
Drew White: That's right.

00:24:48.554 --> 00:24:52.599
And I think a lot of people like,
I mean, we're a team of seven, so

00:24:52.604 --> 00:24:54.339
like we're, we're pretty small.

00:24:54.449 --> 00:24:57.929
And so we've gotta kind of pick and
choose our priorities, particularly

00:24:57.929 --> 00:25:03.419
this close to our launch, you know, And
so we're trying to deliver one thing,

00:25:03.569 --> 00:25:06.209
but a perfect one thing, and then we'll

00:25:06.269 --> 00:25:06.659
Mike Bifulco: of course.

00:25:06.929 --> 00:25:07.679
Drew White: the next thing, you know?

00:25:08.339 --> 00:25:08.699
Mike Bifulco: Yeah.

00:25:09.269 --> 00:25:12.621
So I'm, I'm curious to probe in a
little more about the sort of API

00:25:12.621 --> 00:25:15.923
layer that you teased, cuz I know
that the, the team listening to this

00:25:15.923 --> 00:25:17.303
will definitely be interested in that.

00:25:17.513 --> 00:25:18.233
What does that look like?

00:25:18.233 --> 00:25:19.923
What are the sort of hooks
you're thinking about?

00:25:19.965 --> 00:25:21.765
You know, opening up APIs for.

00:25:22.275 --> 00:25:26.672
Drew White: Yeah, I mean, primarily the
initial sort of main function of the API

00:25:26.672 --> 00:25:29.716
is intended to expand capture essentially.

00:25:29.716 --> 00:25:35.776
So the ability to send information to
stash pad from basically any tool or

00:25:35.776 --> 00:25:39.590
any product, any project that you're
working on would be the primary function.

00:25:40.460 --> 00:25:43.967
You may have some other
functionalities that come after that.

00:25:43.989 --> 00:25:47.169
But yeah, I mean our whole thing is that
the easier you can make capture, the

00:25:47.169 --> 00:25:49.869
more likely people are gonna take notes
and the better they're gonna retain

00:25:49.929 --> 00:25:53.209
information and then ultimately the
better they're gonna be able to work.

00:25:53.209 --> 00:25:56.327
So yeah, the, that, that'll be
the, the primary function there.

00:25:56.327 --> 00:25:59.477
We're still kind of working
through the details on this.

00:25:59.477 --> 00:26:01.097
This is on our current roadmap.

00:26:01.164 --> 00:26:04.039
And I know it's coming
probably way quicker.

00:26:05.344 --> 00:26:09.050
We're gonna be . It feels like we're
doing a lot of things right now.

00:26:09.050 --> 00:26:12.413
But they're all very good things and
we're executing at a pretty high level.

00:26:12.413 --> 00:26:14.963
And so we're trying to
maintain that, that momentum.

00:26:15.413 --> 00:26:18.855
So I, I'd be surprised if this wasn't
out early first quarter next year.

00:26:18.855 --> 00:26:18.915
Yeah.

00:26:20.025 --> 00:26:20.445
Mike Bifulco: Yeah.

00:26:20.475 --> 00:26:20.875
Cool.

00:26:20.893 --> 00:26:21.848
I, I know your team.

00:26:21.848 --> 00:26:23.558
So you said it's a seven person team.

00:26:23.601 --> 00:26:25.371
And I, I know you've done
some of the engineering work.

00:26:25.371 --> 00:26:28.182
I'd imagine there's a few engineers
that, that work on the product.

00:26:28.217 --> 00:26:30.183
Can you talk a little bit
about what dpad is built with?

00:26:31.413 --> 00:26:31.863
Drew White: Yeah.

00:26:31.980 --> 00:26:35.522
Stash Padd is built with
react type script in El.

00:26:36.447 --> 00:26:40.256
Has our primary shippable
form, and then the mobile app

00:26:40.256 --> 00:26:42.566
will be React native actually.

00:26:42.617 --> 00:26:45.707
So yeah, it's been, it's actually
been quite a joy to work with.

00:26:45.712 --> 00:26:46.277
I know.

00:26:46.330 --> 00:26:51.508
Our one of our engineers who kind
of does a lot of the electron work

00:26:51.538 --> 00:26:53.794
definitely has some grapes about it.

00:26:53.803 --> 00:26:58.200
He just wrote a blog post that'll be up on
our website probably at the end of today.

00:26:59.280 --> 00:27:01.740
But yeah, it's, it's, it's a
great tool and there's a reason

00:27:01.800 --> 00:27:03.120
that it's so widely used.

00:27:03.143 --> 00:27:08.045
And so even with some of the, the
push and pull I think it's still a

00:27:08.045 --> 00:27:09.695
good option, particularly for desktop.

00:27:09.905 --> 00:27:15.035
And it allows us to ship to Linux and
Windows and Mac kind of all in one go.

00:27:16.250 --> 00:27:16.595
Mike Bifulco: Sure.

00:27:16.689 --> 00:27:19.904
Yeah, I feel like the electron's
perpetual thing is that as it

00:27:19.904 --> 00:27:21.194
does more people want more.

00:27:21.464 --> 00:27:24.614
And you know, early on the conversation
was mostly around performance.

00:27:24.614 --> 00:27:27.595
You know we can't ship a
Chrome browser for everything.

00:27:27.607 --> 00:27:30.297
But to be honest, I think that's
become less of a problem in recent

00:27:30.297 --> 00:27:33.147
years as computers have gotten
better, as electronic self has gotten

00:27:33.147 --> 00:27:35.607
better, as Chrome has gotten more
lightweight and all those things.

00:27:35.727 --> 00:27:37.317
Or chromium, I guess not quite chrome.

00:27:38.142 --> 00:27:38.412
Drew White: Right?

00:27:39.222 --> 00:27:41.472
Mike Bifulco: And it's interesting
to pair that with React Native too,

00:27:41.472 --> 00:27:44.586
which historically has had similar
things and has gotten tremendously

00:27:44.586 --> 00:27:45.996
further along in the past few years.

00:27:45.996 --> 00:27:49.546
Like building for React native now is
so much easier than it was in 2016.

00:27:49.557 --> 00:27:51.327
It's, it's a much, much
more capable thing.

00:27:51.382 --> 00:27:52.495
It's cool to see that coming around.

00:27:53.260 --> 00:27:57.010
Drew White: Yeah, I did some stuff with
React native, just personal projects

00:27:57.031 --> 00:28:00.859
a couple years ago, and I haven't
had an opportunity to work on any of

00:28:00.859 --> 00:28:06.261
the mobile stuff Now my role is, is
pretty widely split between design,

00:28:06.261 --> 00:28:09.850
engineering, dev, re and then some
higher level stuff, product stuff.

00:28:09.909 --> 00:28:13.774
So, but any chance I, I get an
an opportunity to, to work in app

00:28:13.798 --> 00:28:17.596
I relish those opportunities cuz
that's sort of what drove me to

00:28:17.596 --> 00:28:19.306
this place in the first place.

00:28:19.786 --> 00:28:21.727
But yeah, the we're, we're pretty excited.

00:28:21.732 --> 00:28:24.690
We've got some, some really good
things coming out and I think they're

00:28:24.750 --> 00:28:26.460
happy with React native today.

00:28:26.512 --> 00:28:29.824
The engineers are don't, I haven't
heard much in the way of complaints,

00:28:29.829 --> 00:28:31.074
so that's always a good sign.

00:28:32.304 --> 00:28:33.847
Mike Bifulco: Yeah, I'll say certainly.

00:28:33.847 --> 00:28:34.320
Cool.

00:28:34.320 --> 00:28:37.657
So Drew  what other things haven't
we touched on with Stash pad that,

00:28:37.657 --> 00:28:39.834
that folks might be interested
in if they haven't tried it yet?

00:28:40.894 --> 00:28:44.351
Drew White: Yeah, I think  for me
it's the, it's really the speed of the

00:28:44.351 --> 00:28:46.301
thing that makes it so much better.

00:28:46.301 --> 00:28:49.721
Like I, I've been a long time, I, I
kind of bounce, I mentioned it earlier,

00:28:49.721 --> 00:28:54.516
I bounced around from app to app for
years notes app that is and ultimately

00:28:54.516 --> 00:28:59.546
landed on Apple Notes just because
of its, Sort of nativity as it were.

00:28:59.546 --> 00:29:02.355
But it was always kind of like
somewhat of a compromise for me.

00:29:02.422 --> 00:29:06.093
But I've actually just, I mean,
within the last six months have

00:29:06.093 --> 00:29:10.233
like fully transitioned into
stash pad as a whole, primarily

00:29:10.233 --> 00:29:11.553
because of the speed of the thing.

00:29:11.583 --> 00:29:14.393
It's just uncanny, like
I think all of our.

00:29:15.078 --> 00:29:18.438
Basic actions are sub hundred
milliseconds or something like that.

00:29:18.438 --> 00:29:23.673
Like even like loading a massive list
of notes is just ridiculously fast.

00:29:23.926 --> 00:29:28.519
And the other real concept behind it,
like particularly if, if you're like a

00:29:28.519 --> 00:29:32.119
developer and you know, the importance
of keeping your hands on the keyboard,

00:29:32.124 --> 00:29:37.264
like the thing is, is well set up
you can navigate everything create,

00:29:37.294 --> 00:29:40.894
delete, you know, whatever you want to
do without ever leaving the keyboard.

00:29:40.894 --> 00:29:44.879
And like, Super familiar, sort of key
bindings that make a lot of sense.

00:29:44.902 --> 00:29:48.277
And so that's like another huge
thing for, for me in particular.

00:29:48.277 --> 00:29:51.534
We also have like a shortcut,
like a global OS shortcut.

00:29:51.534 --> 00:29:54.804
So you can open it up while you're,
so you're working in BS code or your

00:29:54.809 --> 00:29:57.234
ide and you gotta take a quick note.

00:29:57.414 --> 00:30:00.444
You can just open it up without ever
touching the mouse and bounce over to

00:30:00.444 --> 00:30:04.764
it, dump your note, go back to work, and
just basically eliminate that context

00:30:04.769 --> 00:30:07.734
switching sort of moment right there.

00:30:08.864 --> 00:30:12.178
Yeah, I think if anybody hasn't
tried it that's listening.

00:30:12.178 --> 00:30:12.988
It's certainly worth it.

00:30:12.988 --> 00:30:15.928
It's free, so no harm, no foul.

00:30:16.025 --> 00:30:19.132
You can download it, our
website wws-padd.com.

00:30:19.180 --> 00:30:19.930
And yeah, give it a try.

00:30:19.935 --> 00:30:20.380
Let us know.

00:30:20.385 --> 00:30:23.371
And we're super active
on our Discord server.

00:30:23.371 --> 00:30:26.952
We love getting feedback from,
from users even when they hate it.

00:30:27.012 --> 00:30:29.382
Like we got railed the
other day by some guy.

00:30:29.382 --> 00:30:32.142
He just didn't like the
interface like whatsoever.

00:30:32.202 --> 00:30:32.562
And.

00:30:33.177 --> 00:30:37.167
He was, he must have sent like
10 emails yesterday, I think.

00:30:37.206 --> 00:30:38.826
But that's good stuff for us.

00:30:38.826 --> 00:30:40.446
Like, it's, it's good feedback.

00:30:40.446 --> 00:30:42.003
Like we don't mind it at all.

00:30:42.004 --> 00:30:46.888
So yeah, I, I definitely think everybody,
if you're using Evernote or Notion or

00:30:46.888 --> 00:30:50.690
Apple Notes or  Ulysses or any of the
other ones it's worth giving a try.

00:30:50.708 --> 00:30:52.273
It's a different experience for sure.

00:30:52.276 --> 00:30:54.736
You may like it, you may
not, but we hope that you.

00:30:55.831 --> 00:30:56.131
Mike Bifulco: Yeah.

00:30:56.191 --> 00:30:56.431
Cool.

00:30:56.521 --> 00:30:59.198
I'll, I'll make sure to drop a
link in the show notes here too.

00:30:59.250 --> 00:31:01.580
And if people wanna chase you down,
Drew, where's the best place to find you?

00:31:01.592 --> 00:31:04.352
Drew White: Usually you can find me
at the Whitewater Center in Charlotte,

00:31:04.352 --> 00:31:06.558
North Carolina or at Fonta Flora.

00:31:07.248 --> 00:31:08.139
Also Shta no.

00:31:08.139 --> 00:31:09.309
Yeah, you can find me on Twitter.

00:31:10.059 --> 00:31:10.519
Atul.

00:31:10.559 --> 00:31:14.159
I don't, I, I, I spend a lot of
time there observing, but I'm

00:31:14.159 --> 00:31:16.259
not like a huge content creator.

00:31:16.259 --> 00:31:17.099
I like watching.

00:31:17.699 --> 00:31:19.649
Mike Bifulco: there's a lot to
observe on Twitter these days too.

00:31:20.179 --> 00:31:20.669
Drew White: Yeah.

00:31:20.669 --> 00:31:21.069
Yeah, yeah.

00:31:21.193 --> 00:31:23.893
And then, yeah, that's probably
the easiest way to get ahold of me,

00:31:23.943 --> 00:31:24.303
Mike Bifulco: Cool.

00:31:24.363 --> 00:31:24.723
Right on.

00:31:25.023 --> 00:31:26.523
Well, Drew, thanks so much
for hanging out today.

00:31:26.523 --> 00:31:28.293
It's been really cool
talking about STA pad.

00:31:28.325 --> 00:31:31.123
Yeah, come back anytime, especially
once you're starting to talk about

00:31:31.123 --> 00:31:34.484
like opening up the API taps we'll have
lots of people with very interesting

00:31:34.484 --> 00:31:37.364
opinions for you, and I'm sure you'll
get a, a bit of an onslaught in your

00:31:37.364 --> 00:31:40.124
discord for people with feature requests
and things like that in the near

00:31:40.364 --> 00:31:40.904
Drew White: Perfect.

00:31:40.904 --> 00:31:43.484
We'll create your own
channel just for you guys.

00:31:43.889 --> 00:31:44.339
Mike Bifulco: Right on.

00:31:44.699 --> 00:31:45.549
Thanks so much, Drew.

00:31:45.549 --> 00:31:46.121
We'll talk soon.

00:31:46.616 --> 00:31:47.066
Drew White: thanks Mike.

00:31:47.351 --> 00:31:47.931
Mike Bifulco: See ya.