Join Wayne Mullins, author of Full Circle Marketing, as he shares his journey from sales to founding a successful marketing agency. Discover the creative strategies that set him apart in the competitive world of marketing. Wayne delves into the psychological principles of attracting and retaining customers, the power of trust, and the value of turning customers into brand evangelists.
In this episode, Wayne also explores the ethical responsibilities of marketers, the impact of culture on marketing strategies, and the importance of shared values in partnerships. He provides insights into the societal shift from collectivism to individualism and how marketers can adapt. Additionally, Wayne discusses the role of brands in advocating for free speech and the cautious approach companies should take with political and social issues. Finally, learn about the integration of artificial intelligence in marketing while maintaining genuine human connections.