2 Brands With Killer 404 Pages (And How You Can Build Your Own) #29

404 pages are what your visitors see if they land on page on your website that doesn’t exist. It happens. But you want to take advantage of all the traffic you get – and that includes your 404 pages. And let me tell you, the bar is NOT high. Here are 2 brands with amazing 404 pages and a recipe to help you create a page that can still deliver an awesome experience even if it is showing an error message.

Show Notes

• Great 404 page example from Boom! By Cindy Joseph 
• Another great example from Shinesty
• Follow Ben on Twitter
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• BFCM resources

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.