Higher Ed Storytelling University

Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions. But you can't do good storytelling without vulnerability. In this episode we unpack why vulnerability matters, what it does for the listener/reader, and how to impliment that in your next blog post, video, article, etc.  Download: The Unignorable College Enrollment Video A simple 5-part storytelling template for creative emotional videos that boost enrollment.

Show Notes

Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions. But you can't do good storytelling without vulnerability. In this episode we unpack why vulnerability matters, what it does for the listener/reader, and how to impliment that in your next blog post, video, article, etc. 

Download: The Unignorable College Enrollment Video A simple 5-part storytelling template for creative emotional videos that boost enrollment.

What is Higher Ed Storytelling University?

A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.

Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.