Alex Pericchi has spent 12 years as VP of Marketing at PuroClean watching what actually drives franchisee adoption — and what quietly kills it. His answer this year is radical simplification: fewer activities, clearer direction, and a message repeated from every corner of the organization until it lands. If you've ever wondered why franchisees aren't executing on your marketing programs, this conversation will reframe the question entirely.
In this episode:
- Why PuroClean is doing less marketing this year — on purpose
- The 80/20 framework Alex uses to cut noise and drive real adoption
- How asking franchisees about their exit plan on day one changes everything
Guest: Alex Pericchi, VP of Marketing, PuroClean Host: Katherine LeBlanc, Fractional CMO | Apollo CMO
Are you a franchise brand leader working on a growth challenge? Katherine works with franchise brands as a Fractional CMO. Learn more at apollocmo.com
The Franchise Leader Spotlight Podcast is part of the MyPodcastHost Franchise Podcast Network — bringing franchise brand voices to the audiences that matter.
Brought to you by MyPodcastHost — private internal podcast channels and the Franchise Podcast Network for franchise brands that take franchisee communication seriously. mypodcasthost.com
What is Franchise Leader Spotlight?
The Franchise Leader Spotlight Podcast puts you inside the conversations franchise brand presidents, CMOs, development officers and operators are actually having - about growth, franchisee adoption, marketing strategy, and what it really takes to build a system that scales.
Host Katherine LeBlanc, Fractional CMO and founder of MyPodcastHost, sits down with the executives shaping modern franchising to ask the questions most people dance around. No fluff. No keynote speak. Just real experience from the people running real brands.
If you lead a franchise brand or you're building toward one - this is the show for you. Subscribe and join the conversation.