On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.
You'll learn:
- The pros and cons of being a marketing generalist
- Why some companies get stuck on strategy
- How to start collecting customer evidence
And more
What is The Marketer Show?
Uncover hidden gems and insights from the world's greatest marketers.