The Pub Way: A Podcast for Publishers | Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.

During the conversation, they discussed:

- How publisher's first party data can help brands succeed in a privacy-first world.

- The rising use of synthetic data and the impact on advertising.
- The role of customer data platforms.

What is The Pub Way: A Podcast for Publishers ?

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.