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In this episode, you’ll learn why people hesitate to raise their prices and the reasons they should anyway
Discussed in this episode:
The 4 reasons people use to keep their prices low
Who to talk to change your thinking
What people really expect based on your price
How a higher price makes it easier to make people happier
How a higher price helps people more
What’s high to some people is low to others
The best way to help people is to build a healthy business
Links:
Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/
FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo
Show Notes
In this episode, you’ll learn why people hesitate to raise their prices and the reasons they should anyway
Discussed in this episode:
The 4 reasons people use to keep their prices low
Who to talk to change your thinking
What people really expect based on your price
How a higher price makes it easier to make people happier
How a higher price helps people more
What’s high to some people is low to others
The best way to help people is to build a healthy business
Links:
Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/
FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo
Creators and Guests
What is The Number?
The Number is a business podcast about the numbers that actually run your business.
Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.
Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.
Some episodes feature guests. Some are honest conversations. Some are solo deep dives.
If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.