Machinery Pete Podcast

Machinery Pete talks about the power of listening and how it helped him both on a personal development level and also as a business building tool over the past 34 years. Pete’s podcast guest, Rob Wierenga, partner with Neeralta Mfg. of Alberta, Canada also touches on how important listening to their farmer customers has been a vital component in building out the state of the art line of grain bagging/extracting equipment they provide, including grain bag loaders and grain bag extractors. Neeralta Mfg. company roots go back 40 Years to 1984.

  • [:34] - Machinery Pete reflects on his trip to his high school reunion and previews the episode’s guest
  • [9:58] - Interview with Rob Wierenga begins, history of Neeralta
  • [11:52] - About the Neeralta grain bagging system
  • [17:45] - Key to success of Neeralta: solution-based
  • [23:56] - Grain bagging trends
  • [28:58] - Unique innovations of Neeralta system
  • [34:46] - Customer feedback
  • [44:49] - Why Neeralta continues to grow
  • [47:45] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder, and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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What is Machinery Pete Podcast?

Welcome to the Machinery Pete Podcast hosted by Greg Peterson, known to the industry as Machinery Pete. For over 30 years, Greg has been a trusted source of knowledge in the farming equipment industry. Starting with a gut feeling, Greg set off to bring more and better data to the agriculture space. He’s been a voice you can trust, no matter where you’re listening or reading.

In this podcast, Greg will be sharing stories and conversations from around the industry. The kinds of conversations that are longer and more meaningful than just a few soundbites. He’ll be adding context and color to stories from good people that make up the agriculture space. He’ll also be sharing the types of insights, trends, farming news and used farm equipment values from around the country that you’ve come to expect from him.

Founded in 1989 by Greg Peterson, Machinery Pete has come a long way since its beginnings in Greg Peterson’s home office in Rochester, Minnesota where he passionately researched, tracked and reported on auction prices. In 2014 Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used ag equipment.


In July of 2015, MachineryPete.com launched its marketplace with leading-edge marketing solutions for dealers, informed and built with the online equipment shopper in mind and creates meaningful connections between buyers and sellers. The company is headquartered in Chicago, IL.

You can find out more at https://www.machinerypete.com/podcasts