In this episode, Adam talks to Ian Landsman about shady marketing tactics that will turn your customers against you, and how to be more authentic with your marketing strategy.
Show Notes
Sponsors:
- Rollbar, sign up at https://rollbar.com/fullstackradio to try their Bootstrap Plan free for 90 days
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Links:
- Test-Driven Laravel Early Access, Adam's TDD course
- UserScape, Ian's business
- HelpSpot, UserScape's help desk product
- Shady Tactics in our Midst from Ian's blog
- Shady Tactics, Round 2
- Securing the Five-Figure Sale, Ian's new free eBook on landing enterprise sales
- The Lean Startup
- Edgar, social media tool with invite-only sign up flow
What is Full Stack Radio?
A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.