Chief Influencer

In this special episode of Chief Influencer, we wanted to highlight some of the key insights that our amazing guests have shared in their conversations with Host Anthony Shop. We hope you enjoy this curated selection of moments from each of our first eleven episodes!

A Few Key Takeaways:

  • “I believe all people need to have that voice and all people need to feel seen and represented from a stage.” - Luke Frazier, Founder and Music Director of The American Pops Orchestra - Episode #001
  • When you discover a new insight, it’s better to share it freely with others rather than hide it behind a paywall. As you become a source of knowledge, your influence in your niche will expand. Even if your competitors draw from your research, it only shows the value of your work.
  • Take a hands-on approach to your social media presence and activity. Avoid simply handing over the keys to someone else. By logging in, liking, and engaging personally, you can maintain authenticity and connect with your audience. 
  • Many public-facing leaders avoid going live with their constituents as they are afraid of making a mistake and tarnishing their image. When Rob Sand, Iowa State Auditor, live-streams, he focuses on being himself, something that people really connect with. 
  • Leaders need to be storytellers every day of their lives, throughout meetings, introductions, etc. To be a great storyteller, you must be clear, concise, and compelling. Your stories should convey what you’re doing, what you want to make, and who you are.
  • “Thrive because of who you are, not despite it” - Danica Roem, Member of the Virginia House of Delegates - Episode #007
  • Put faith in people who society may have left behind. Your feelings towards someone should not be based entirely on the worst thing they’ve done, nor should they be based entirely on the best deed they’ve ever performed. 
  • “If there's not a seat for you at the table, grab a chair” - Nedra Dickson, Managing Director and Global Supplier Inclusion & Sustainability Lead at Accenture - Episode #005

Listen to the Full Episodes:

Creators & Guests

Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.

What is Chief Influencer?

Chief Influencer is a podcast that explores how today’s successful leaders inspire and influence others to make an impact in the world. They aren’t just Chief Executives, they’re “Chief Influencers.” We interview a range of leaders and uncover how they build authentic connections - both inside their organizations and beyond. Your next breakthrough idea may come from a Chief Influencer facing similar challenges in a completely different sector.