How Music Charts

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#iVoted Founder Emily White is taking her world class tour management skills onto the campaign trail, using music and music data to activate voters nationwide. In this episode, Emily talks about the highs and lows of tour management, explains "How to Build a Sustainable Music Career and Collect All Revenue Streams," and describes how music data analytics is helping the 2020 #iVoted initiative activate voters nationwide for the upcoming presidential election.

Show Notes

On this episode, we chat with Emily White, a music industry veteran who started her career as a world class tour manager before retiring at 23 to pursue artist management, entrepreneurial endeavors, and academia. Emily has worked with everyone from Dinosaur Jr. to Zac Brown Band, she’s founded and run multiple entertainment companies, released a number of books, and now, when she’s not teaching at NYU’s Tisch School of the Arts, Emily is using music data analytics to help activate voters for the upcoming presidential election in November. The #iVoted initiative, which Emily founded with Madison House co-founder Mike Luba and Wilco’s Pat Sansone, is gearing up to be one of the biggest digital music festivals ever, with dozens of artists performing via webcast nationwide. The cost of admission for fans? A selfie from home with their mail-in ballot or a photo from outside their polling place, though we strongly encourage the former. For a full list of artists performing on Nov. 3, check out, and full disclaimer: Chartmetric is a proud data partner of the #iVoted initiative.

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What is How Music Charts?

Welcome to How Music Charts, a music business podcast by Chartmetric. Join the music industry's brightest minds as they bridge data, culture, and creativity in real time. Looking for more? Sign up for a free account at, subscribe to Beats & Bytes at, and reach out on our socials.